--- title: "Huckleberry: search popularity in New Zealand" description: "Huckleberry is a baby sleep and parenting app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/huckleberry-app" publisher: "Brandwave" --- # Huckleberry: search popularity in New Zealand Huckleberry is a baby sleep and parenting app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Huckleberry - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pregnancy and baby apps**: 10.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pregnancy and baby apps | 4 | 10.5% | 110 | - [Pregnancy and baby apps](/demand/nz/categories/nz-pregnancy-and-baby-apps) ## Top pregnancy and baby apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Huckleberry was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pregnancy+ | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Tuku Iho | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Whānau Āwhina Plunket | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Huckleberry | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | The Bump | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BabyCentre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pregnancy and baby apps - Asked ChatGPT "Which pregnancy or baby app should I use in New Zealand?": 1. Pregnancy+, 2. Whānau Āwhina Plunket - Asked ChatGPT "What are the best pregnancy and baby apps in New Zealand?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Asked ChatGPT "What's the best pregnancy or baby app in New Zealand for new parents?": 1. Pregnancy+, 2. Tuku Iho, 3. Whānau Āwhina Plunket - Searched Google, AI Overview "parenting app nz": named none of the brands we track - Searched Google, AI Overview "baby sleep app": 1. Huckleberry Not named in any answer: The Bump and BabyCentre. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Huckleberry changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Huckleberry in New Zealand held steady at 110. - Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand decreased from 13.8% to 10.5%. - Across the 12 months ending September 2026, Huckleberry’s share of searches among pregnancy and baby apps in New Zealand peaked at 17.5% in April 2026 and was lowest at 8.5% in June 2026. ## How did search popularity change for New Zealand pregnancy and baby apps in September 2026? - In September 2026, Tuku Iho gained share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 37.1%. - In September 2026, BabyCentre gained share of searches among pregnancy and baby apps in New Zealand, from 1.1% to 1.9%. - In September 2026, Whānau Āwhina Plunket lost share of searches among pregnancy and baby apps in New Zealand, from 28.9% to 24.8%. - In September 2026, Huckleberry lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%. - In September 2026, The Bump lost share of searches among pregnancy and baby apps in New Zealand, from 12.2% to 10.5%. - In September 2026, Pregnancy+ lost share of searches among pregnancy and baby apps in New Zealand, from 16.7% to 15.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pregnancy and baby apps | 110 | 13.8% | 4 | | Nov 2025 | Pregnancy and baby apps | 110 | 13.4% | 4 | | Dec 2025 | Pregnancy and baby apps | 90 | 15.3% | 4 | | Jan 2026 | Pregnancy and baby apps | 110 | 13.9% | 4 | | Feb 2026 | Pregnancy and baby apps | 110 | 15.7% | 3 | | Mar 2026 | Pregnancy and baby apps | 110 | 12.1% | 5 | | Apr 2026 | Pregnancy and baby apps | 110 | 17.5% | 3 | | May 2026 | Pregnancy and baby apps | 110 | 12.5% | 5 | | Jun 2026 | Pregnancy and baby apps | 70 | 8.5% | 5 | | Jul 2026 | Pregnancy and baby apps | 110 | 11.6% | 5 | | Aug 2026 | Pregnancy and baby apps | 110 | 12.2% | 4 | | Sep 2026 | Pregnancy and baby apps | 110 | 10.5% | 4 | ## How are Huckleberry’s branded searches counted? Brandwave collects information about searches that people make online using Huckleberry’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “huckleberry app” ## Which pregnancy and baby apps compete with Huckleberry? - [Tuku Iho](/demand/nz/brands/tuku-iho): Head-to-head: /demand/nz/compare/huckleberry-app-vs-tuku-iho - [Whānau Āwhina Plunket](/demand/nz/brands/whanau-awhina-plunket): Head-to-head: /demand/nz/compare/huckleberry-app-vs-whanau-awhina-plunket - [Pregnancy+](/demand/nz/brands/pregnancy): Head-to-head: /demand/nz/compare/huckleberry-app-vs-pregnancy - [The Bump](/demand/nz/brands/the-bump): Head-to-head: /demand/nz/compare/huckleberry-app-vs-the-bump - [BabyCentre](/demand/nz/brands/babycentre): Head-to-head: /demand/nz/compare/babycentre-vs-huckleberry-app ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Huckleberry: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/huckleberry-app This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/huckleberry-app. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.