---
title: "HubSpot: search popularity and Share of Search in New Zealand"
description: "A customer platform combining CRM with marketing, sales, service, content, and commerce hubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hubspot"
publisher: "Brandwave"
---

# HubSpot: search popularity and Share of Search in New Zealand

A customer platform combining CRM with marketing, sales, service, content, and commerce hubs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HubSpot
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among CRM platforms**: 39.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| CRM platforms | 1 | 39.8% | 9.4K |

- [CRM platforms](/demand/nz/categories/nz-crm-platforms)

## How has branded search demand for HubSpot changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HubSpot in New Zealand rose from 8.2K to 9.4K.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand increased from 36.1% to 39.8%.
- Across the 11 months ending August 2026, HubSpot’s estimated Share of Search among CRM platforms in New Zealand peaked at 43% in April 2026 and was lowest at 36.1% in October 2025.

## How did search popularity change for New Zealand CRM platforms in August 2026?

- In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.
- In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%.
- In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%.
- In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%.
- In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%.
- Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CRM platforms | 8.2K | 36.1% | 1 |
| Nov 2025 | CRM platforms | 8K | 38% | 1 |
| Dec 2025 | CRM platforms | 5.4K | 37% | 1 |
| Jan 2026 | CRM platforms | 8.2K | 42.9% | 1 |
| Feb 2026 | CRM platforms | 8.3K | 36.6% | 1 |
| Mar 2026 | CRM platforms | 10.6K | 41.1% | 1 |
| Apr 2026 | CRM platforms | 9.8K | 43% | 1 |
| May 2026 | CRM platforms | 10.3K | 39.6% | 1 |
| Jun 2026 | CRM platforms | 11.9K | 42.8% | 1 |
| Jul 2026 | CRM platforms | 8K | 38.1% | 1 |
| Aug 2026 | CRM platforms | 9.4K | 39.8% | 1 |
| Sep 2026 | CRM platforms | — | — | — |

## How is HubSpot measured?

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hubspot”
- “hubspot academy”
- “hubspot api”
- “hubspot com”
- “hubspot cost”
- “hubspot crm”
- “hubspot marketing”
- “hubspot marketing automation”
- “hubspot marketing hub”
- “hubspot near me”
- “hubspot nz”
- “hubspot online”
- “hubspot professional”
- “hubspot software”
- “hubspot what is”

## Which CRM platforms compete with HubSpot?

- [Salesforce](/demand/nz/brands/salesforce): Head-to-head: /demand/nz/compare/hubspot-vs-salesforce
- [Pipedrive](/demand/nz/brands/pipedrive): Head-to-head: /demand/nz/compare/hubspot-vs-pipedrive
- [Microsoft Dynamics 365](/demand/nz/brands/dynamics-365): Head-to-head: /demand/nz/compare/dynamics-365-vs-hubspot
- [Zoho CRM](/demand/nz/brands/zoho-crm): Head-to-head: /demand/nz/compare/hubspot-vs-zoho-crm
- [Capsule CRM](/demand/nz/brands/capsule-crm): Head-to-head: /demand/nz/compare/capsule-crm-vs-hubspot
- [Freshsales](/demand/nz/brands/freshsales)
- [Insightly](/demand/nz/brands/insightly)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HubSpot: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hubspot

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hubspot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.