---
title: "HSM Group: search popularity and Share of Search in New Zealand"
description: "HSM Group provides security alarm, CCTV and access control installation services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hsm-group"
publisher: "Brandwave"
---

# HSM Group: search popularity and Share of Search in New Zealand

HSM Group provides security alarm, CCTV and access control installation services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HSM Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among napier security system installers**: 15.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napier security system installers | 2 | 15.4% | 80 |

- [Napier security system installers](/demand/nz/categories/nz-napier-security-system-installers)

## How has branded search demand for HSM Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HSM Group in New Zealand rose from 60 to 80.
- Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand increased from 11.8% to 15.4%.
- Across the 11 months ending August 2026, HSM Group’s estimated Share of Search among napier security system installers in New Zealand peaked at 15.4% in August 2026 and was lowest at 9% in March 2026.
- Across the 11 months ending August 2026, HSM Group rose from 3rd to 2nd among napier security system installers in New Zealand.

## How did search popularity change for New Zealand napier security system installers in August 2026?

- In August 2026, HSM Group overtook Eastek Technologies to rank 2nd among napier security system installers in New Zealand, at 15.4%.
- In August 2026, PERL Electrical gained estimated Share of Search among napier security system installers in New Zealand, from 60.7% to 63.5%.
- In August 2026, Advanced Security lost estimated Share of Search among napier security system installers in New Zealand, from 8.2% to 5.8%.
- In August 2026, Guardian Surveillance lost estimated Share of Search among napier security system installers in New Zealand, from 3.3% to 1.9%.
- In August 2026, Eastek Technologies lost estimated Share of Search among napier security system installers in New Zealand, from 14.8% to 13.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napier security system installers | 60 | 11.8% | 3 |
| Nov 2025 | Napier security system installers | 80 | 14% | 3 |
| Dec 2025 | Napier security system installers | 50 | 10.2% | 2 |
| Jan 2026 | Napier security system installers | 50 | 10.2% | 3 |
| Feb 2026 | Napier security system installers | 60 | 11.8% | 3 |
| Mar 2026 | Napier security system installers | 60 | 9% | 3 |
| Apr 2026 | Napier security system installers | 80 | 15.1% | 2 |
| May 2026 | Napier security system installers | 50 | 9.3% | 3 |
| Jun 2026 | Napier security system installers | 60 | 11.1% | 3 |
| Jul 2026 | Napier security system installers | 80 | 13.1% | 3 |
| Aug 2026 | Napier security system installers | 80 | 15.4% | 2 |
| Sep 2026 | Napier security system installers | — | — | — |

## How is HSM Group measured?

Brandwave collects information about searches that people make online using HSM Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hsm group”
- “hsm group nz”
- “hsmgroup”

## Which napier security system installers compete with HSM Group?

- [PERL Electrical](/demand/nz/brands/perl-electrical): Head-to-head: /demand/nz/compare/hsm-group-vs-perl-electrical
- [Eastek Technologies](/demand/nz/brands/eastek-technologies): Head-to-head: /demand/nz/compare/eastek-technologies-vs-hsm-group
- [Advanced Security](/demand/nz/brands/advanced-security): Head-to-head: /demand/nz/compare/advanced-security-vs-hsm-group
- [Guardian Surveillance](/demand/nz/brands/guardian-surveillance): Head-to-head: /demand/nz/compare/guardian-surveillance-vs-hsm-group

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HSM Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hsm-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hsm-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.