--- title: "HPE Aruba Networking: search popularity in New Zealand" description: "HPE Aruba Networking makes network switches and wireless access points. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hpe-aruba-networking" publisher: "Brandwave" --- # HPE Aruba Networking: search popularity in New Zealand HPE Aruba Networking makes network switches and wireless access points. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HPE Aruba Networking - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among network switch brands**: 2.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Network switch brands | 4 | 2.6% | 220 | - [Network switch brands](/demand/nz/categories/nz-network-switch-brands) ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, HPE Aruba Networking was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. HPE Aruba Networking is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cisco | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | HPE Aruba Networking | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NETGEAR | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Zyxel | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy in New Zealand?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Zyxel - Asked ChatGPT "What are the best network switch brands in New Zealand?": 1. Ubiquiti, 2. Cisco, 3. HPE Aruba Networking, 4. TP-Link, 5. NETGEAR - Asked ChatGPT "What's the best network switch brand in New Zealand for a small office network?": 1. TP-Link, 2. Ubiquiti, 3. HPE Aruba Networking, 4. Cisco - Searched Google, AI Overview "network switch brands": 1. Cisco, 2. HPE Aruba Networking, 3. Ubiquiti, 4. TP-Link, 5. NETGEAR, 6. Zyxel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for HPE Aruba Networking changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HPE Aruba Networking in New Zealand rose from 200 to 220. - Across the 12 months ending September 2026, HPE Aruba Networking’s share of searches among network switch brands in New Zealand peaked at 2.8% in May 2026 and was lowest at 1.6% in December 2025. ## How did search popularity change for New Zealand network switch brands in September 2026? - In September 2026, TP-Link gained share of searches among network switch brands in New Zealand, from 63.5% to 66.4%. - In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%. - Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026. - Estimated monthly branded searches for Cisco in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026. - Estimated monthly branded searches for HPE Aruba Networking in New Zealand rose 10% over 12 measured months, from 200 to 220 in September 2026. - Estimated monthly branded searches for NETGEAR in New Zealand fell 36.5% over 12 measured months, from 1.8K to 1.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Network switch brands | 200 | 2.2% | 4 | | Nov 2025 | Network switch brands | 210 | 2.4% | 4 | | Dec 2025 | Network switch brands | 140 | 1.6% | 4 | | Jan 2026 | Network switch brands | 180 | 2% | 4 | | Feb 2026 | Network switch brands | 240 | 2.7% | 4 | | Mar 2026 | Network switch brands | 230 | 2.5% | 4 | | Apr 2026 | Network switch brands | 200 | 2.1% | 4 | | May 2026 | Network switch brands | 250 | 2.8% | 4 | | Jun 2026 | Network switch brands | 200 | 2.2% | 4 | | Jul 2026 | Network switch brands | 160 | 1.8% | 4 | | Aug 2026 | Network switch brands | 220 | 2.4% | 4 | | Sep 2026 | Network switch brands | 220 | 2.6% | 4 | ## How are HPE Aruba Networking’s branded searches counted? Brandwave collects information about searches that people make online using HPE Aruba Networking’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “aruba networks” - “aruba switch” - “hpe aruba” ## Which network switch brands compete with HPE Aruba Networking? - [TP-Link](/demand/nz/brands/tp-link): Head-to-head: /demand/nz/compare/hpe-aruba-networking-vs-tp-link - [Ubiquiti](/demand/nz/brands/ubiquiti): Head-to-head: /demand/nz/compare/hpe-aruba-networking-vs-ubiquiti - [NETGEAR](/demand/nz/brands/netgear): Head-to-head: /demand/nz/compare/hpe-aruba-networking-vs-netgear - [Cisco](/demand/nz/brands/cisco-certification): Head-to-head: /demand/nz/compare/cisco-certification-vs-hpe-aruba-networking - [Zyxel](/demand/nz/brands/zyxel): Head-to-head: /demand/nz/compare/hpe-aruba-networking-vs-zyxel ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HPE Aruba Networking: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hpe-aruba-networking This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hpe-aruba-networking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.