--- title: "HP: search popularity and Share of Search in New Zealand" description: "HP offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hp" publisher: "Brandwave" --- # HP: search popularity and Share of Search in New Zealand HP offers printers for home and small office use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HP - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among laptop brands**: 13% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Laptop brands | 3 | 13% | 19.3K | | Printer brands | 2 | 32.8% | 19.3K | - [Laptop brands](/demand/nz/categories/nz-laptop-brands) - [Printer brands](/demand/nz/categories/nz-printer-brands) ## How has branded search demand for HP changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for HP in New Zealand held steady, from 18.9K to 19.3K. - Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand decreased from 14.5% to 13%. - Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand peaked at 14.5% in October 2025 and was lowest at 12.2% in December 2025. - Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand decreased from 33.6% to 32.8%. - Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand peaked at 41.2% in March 2026 and was lowest at 28% in December 2025. ## How did search popularity change for New Zealand laptop brands in August 2026? - In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%. - In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand. - In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand. - Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026. - Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026. ## How did search popularity change for New Zealand printer brands in August 2026? - In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%. - In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%. - In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand. - In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand. - Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Laptop brands | 18.9K | 14.5% | 3 | | Nov 2025 | Laptop brands | 19.9K | 13.6% | 3 | | Dec 2025 | Laptop brands | 15.5K | 12.2% | 3 | | Jan 2026 | Laptop brands | 19.8K | 13.3% | 3 | | Feb 2026 | Laptop brands | 19.4K | 13.7% | 3 | | Mar 2026 | Laptop brands | 24.7K | 13.3% | 2 | | Apr 2026 | Laptop brands | 17.3K | 13.9% | 3 | | May 2026 | Laptop brands | 18.6K | 13.3% | 2 | | Jun 2026 | Laptop brands | 18.7K | 12.5% | 3 | | Jul 2026 | Laptop brands | 18.3K | 12.9% | 3 | | Aug 2026 | Laptop brands | 19.3K | 13% | 3 | | Sep 2026 | Laptop brands | — | — | — | | Oct 2025 | Printer brands | 18.9K | 33.6% | 2 | | Nov 2025 | Printer brands | 19.9K | 31.3% | 2 | | Dec 2025 | Printer brands | 15.5K | 28% | 2 | | Jan 2026 | Printer brands | 19.8K | 33.4% | 2 | | Feb 2026 | Printer brands | 19.4K | 37.4% | 2 | | Mar 2026 | Printer brands | 24.7K | 41.2% | 1 | | Apr 2026 | Printer brands | 17.3K | 33.3% | 2 | | May 2026 | Printer brands | 18.6K | 34.1% | 2 | | Jun 2026 | Printer brands | 18.7K | 33.2% | 2 | | Jul 2026 | Printer brands | 18.3K | 31.8% | 2 | | Aug 2026 | Printer brands | 19.3K | 32.8% | 2 | | Sep 2026 | Printer brands | — | — | — | ## How is HP measured? Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blue hp laptop” - “hp” - “hp 14 inch laptop” - “hp 14 laptop” - “hp 15 6 laptop” - “hp business laptops” - “hp chromebook” - “hp com” - “hp computers” - “hp elitebook” - “hp envy” - “hp envy laptop” - “hp ink” - “hp ink cartridge” - “hp laptop” - “hp laptop price” - “hp laptop touchscreen” - “hp laptops for sale” - “hp near me” - “hp notebook” - “hp nz” - “hp omen” - “hp omen laptop” - “hp online” - “hp pavilion” - “hp pavilion laptop” - “hp printer” - “hp printer ink” - “hp probook laptop” - “hp spectre laptop” - “hp toner” - “hp victus” - “hp victus 15” - “hp zbook laptop” - “laptop hp envy x360” ## Which laptop brands compete with HP? - [MacBook](/demand/nz/brands/macbook): Head-to-head: /demand/nz/compare/hp-vs-macbook - [Lenovo](/demand/nz/brands/lenovo): Head-to-head: /demand/nz/compare/hp-vs-lenovo - [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-hp - [Microsoft Surface](/demand/nz/brands/microsoft-surface): Head-to-head: /demand/nz/compare/hp-vs-microsoft-surface - [Razer](/demand/nz/brands/razer): Head-to-head: /demand/nz/compare/hp-vs-razer - [Acer](/demand/nz/brands/acer) - [Dell](/demand/nz/brands/dell) - [MSI](/demand/nz/brands/msi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HP: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hp This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.