---
title: "Hoyts: search popularity and Share of Search in New Zealand"
description: "Hoyts runs cinemas in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hoyts"
publisher: "Brandwave"
---

# Hoyts: search popularity and Share of Search in New Zealand

Hoyts runs cinemas in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hoyts
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cinemas**: 36.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cinemas | 1 | 36.8% | 274K |

- [Cinemas](/demand/nz/categories/nz-cinema-chains)

## How has branded search demand for Hoyts changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hoyts in New Zealand rose from 175K to 274K.
- Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand increased from 35.2% to 36.8%.
- Across the 11 months ending August 2026, Hoyts’ estimated Share of Search among cinemas in New Zealand peaked at 40.2% in December 2025 and was lowest at 35.2% in October 2025.

## How did search popularity change for New Zealand cinemas in August 2026?

- In August 2026, Hoyts lost estimated Share of Search among cinemas in New Zealand, from 37.3% to 36.8%.
- Event Cinemas’ estimated Share of Search among cinemas in New Zealand has gained ground for 3 months in a row, from 24.1% to 27.1% in August 2026.
- Silky Otter’s estimated Share of Search among cinemas in New Zealand has lost ground for 3 months in a row, from 17.4% to 14.8% in August 2026.
- Estimated monthly branded searches for The Embassy Theatre in New Zealand rose 94.1% over 11 measured months, from 170 to 330 in August 2026.
- Estimated monthly branded searches for Reading Cinemas in New Zealand rose 65.9% over 11 measured months, from 64.1K to 106K in August 2026.
- Estimated monthly branded searches for Academy Cinemas in New Zealand rose 49% over 11 measured months, from 12.8K to 19.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cinemas | 175K | 35.2% | 1 |
| Nov 2025 | Cinemas | 189K | 38% | 1 |
| Dec 2025 | Cinemas | 301K | 40.2% | 1 |
| Jan 2026 | Cinemas | 275K | 38.2% | 1 |
| Feb 2026 | Cinemas | 172K | 36% | 1 |
| Mar 2026 | Cinemas | 213K | 38.5% | 1 |
| Apr 2026 | Cinemas | 266K | 37.2% | 1 |
| May 2026 | Cinemas | 277K | 35.8% | 1 |
| Jun 2026 | Cinemas | 258K | 36.1% | 1 |
| Jul 2026 | Cinemas | 325K | 37.3% | 1 |
| Aug 2026 | Cinemas | 274K | 36.8% | 1 |
| Sep 2026 | Cinemas | — | — | — |

## How is Hoyts measured?

Brandwave collects information about searches that people make online using Hoyts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “entx hoyts”
- “hoyts”
- “hoyts berkeley cinemas”
- “hoyts botany”
- “hoyts botany downs”
- “hoyts cinema”
- “hoyts co nz”
- “hoyts entx”
- “hoyts films”
- “hoyts hibiscus”
- “hoyts lux”
- “hoyts metro”
- “hoyts near me”
- “hoyts new zealand”
- “hoyts nz”
- “hoyts online”
- “hoyts ric”
- “hoyts session times”
- “hoyts sylvia park”
- “hoyts te awa”
- “hoyts tickets”

## Which cinemas compete with Hoyts?

- [Event Cinemas](/demand/nz/brands/event-cinemas): Head-to-head: /demand/nz/compare/event-cinemas-vs-hoyts
- [Silky Otter](/demand/nz/brands/silky-otter): Head-to-head: /demand/nz/compare/hoyts-vs-silky-otter
- [Reading Cinemas](/demand/nz/brands/reading-cinemas): Head-to-head: /demand/nz/compare/hoyts-vs-reading-cinemas
- [Lido Cinema](/demand/nz/brands/lido-cinema): Head-to-head: /demand/nz/compare/hoyts-vs-lido-cinema
- [Academy Cinemas](/demand/nz/brands/academy-cinemas): Head-to-head: /demand/nz/compare/academy-cinemas-vs-hoyts
- [Lighthouse Cinema](/demand/nz/brands/lighthouse-cinema)
- [The Embassy Theatre](/demand/nz/brands/the-embassy-theatre)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hoyts: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hoyts

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hoyts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.