--- title: "How popular is Hoxhunt? Searches and AI answers in New Zealand" description: "Hoxhunt provides tools and services to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hoxhunt" publisher: "Brandwave" --- # How popular is Hoxhunt? Searches and AI answers in New Zealand Hoxhunt provides tools and services to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hoxhunt - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among security awareness training platforms**: 4.4% ## Where does Hoxhunt compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Security awareness training platforms | 4 | 4.4% | 40 | - [Security awareness training platforms](/demand/nz/categories/nz-security-awareness-training-platforms) ## Top security awareness training platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hoxhunt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hoxhunt is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KnowBe4 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SecureAZ | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Hoxhunt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Proofpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | usecure | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | SoSafe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about security awareness training platforms - Asked ChatGPT "Which security awareness training platform should I use in New Zealand?": 1. KnowBe4, 2. Hoxhunt, 3. Proofpoint, 4. SecureAZ - Asked ChatGPT "What are the best security awareness training platforms in New Zealand?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Asked ChatGPT "What's the best security awareness training platform in New Zealand for employee training?": 1. KnowBe4, 2. SecureAZ, 3. Hoxhunt, 4. Proofpoint - Searched Google, AI Overview "security awareness training platforms": 1. KnowBe4, 2. usecure, 3. Proofpoint, 4. Hoxhunt - Searched Google, AI Overview "phishing training software": 1. KnowBe4, 2. SecureAZ Not named in any answer: SoSafe. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hoxhunt changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Hoxhunt in New Zealand held steady at 40. - Across the 12 months ending October 2026, Hoxhunt’s share of searches among security awareness training platforms in New Zealand increased from 3.9% to 4.4%. - Across the 12 months ending October 2026, Hoxhunt’s share of searches among security awareness training platforms in New Zealand peaked at 4.4% in October 2026 and was lowest at 2.1% in June 2026. ## How did search popularity change for New Zealand security awareness training platforms in October 2026? - In October 2026, KnowBe4 gained share of searches among security awareness training platforms in New Zealand, from 59.3% to 64.8%. - In October 2026, Hoxhunt gained share of searches among security awareness training platforms in New Zealand, from 3.7% to 4.4%. - In October 2026, usecure lost share of searches among security awareness training platforms in New Zealand, from 13.6% to 9.9%. - In October 2026, Proofpoint lost share of searches among security awareness training platforms in New Zealand, from 21% to 18.7%. - Estimated monthly branded searches for SoSafe in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Security awareness training platforms | 40 | 3.9% | 4 | | Dec 2025 | Security awareness training platforms | 20 | 3.6% | 4 | | Jan 2026 | Security awareness training platforms | 20 | 3.1% | 4 | | Feb 2026 | Security awareness training platforms | 20 | 2.6% | 4 | | Mar 2026 | Security awareness training platforms | 30 | 3.1% | 4 | | Apr 2026 | Security awareness training platforms | 20 | 2.7% | 4 | | May 2026 | Security awareness training platforms | 20 | 2.5% | 4 | | Jun 2026 | Security awareness training platforms | 20 | 2.1% | 5 | | Jul 2026 | Security awareness training platforms | 20 | 2.6% | 4 | | Aug 2026 | Security awareness training platforms | 20 | 2.5% | 4 | | Sep 2026 | Security awareness training platforms | 30 | 3.7% | 4 | | Oct 2026 | Security awareness training platforms | 40 | 4.4% | 4 | ## How are Hoxhunt’s branded searches counted? Brandwave collects information about searches that people make online using Hoxhunt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hoxhunt” ## Which security awareness training platforms compete with Hoxhunt? - [KnowBe4](/demand/nz/brands/knowbe4): Head-to-head: /demand/nz/compare/hoxhunt-vs-knowbe4 - [Proofpoint](/demand/nz/brands/proofpoint): Head-to-head: /demand/nz/compare/hoxhunt-vs-proofpoint - [usecure](/demand/nz/brands/usecure): Head-to-head: /demand/nz/compare/hoxhunt-vs-usecure - [SecureAZ](/demand/nz/brands/secureaz): Head-to-head: /demand/nz/compare/hoxhunt-vs-secureaz - [SoSafe](/demand/nz/brands/sosafe): Head-to-head: /demand/nz/compare/hoxhunt-vs-sosafe ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Hoxhunt? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/hoxhunt This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hoxhunt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.