---
title: "Howard & Co: search popularity and Share of Search in New Zealand"
description: "Howard & Co provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/howard-co"
publisher: "Brandwave"
---

# Howard & Co: search popularity and Share of Search in New Zealand

Howard & Co provides real estate sales and property services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Howard & Co
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kapiti real estate agencies**: 0.63%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kapiti real estate agencies | 5 | 0.63% | 160 |

- [Kapiti real estate agencies](/demand/nz/categories/nz-kapiti-real-estate-agencies)

## How has branded search demand for Howard & Co changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Howard & Co in New Zealand fell from 310 to 160.
- Across the 11 months ending August 2026, Howard & Co fell from 4th to 5th among kapiti real estate agencies in New Zealand.

## How did search popularity change for New Zealand kapiti real estate agencies in August 2026?

- In August 2026, New Zealand Sotheby’s International Realty overtook Tommy’s Real Estate to rank 2nd among kapiti real estate agencies in New Zealand, at 6.7%.
- In August 2026, Bayleys lost estimated Share of Search among kapiti real estate agencies in New Zealand, from 87.9% to 86.2%.
- Estimated monthly branded searches for Howard & Co in New Zealand fell 48.4% over 11 measured months, from 310 to 160 in August 2026.
- Estimated monthly branded searches for Voyle & Co in New Zealand fell 32.1% over 11 measured months, from 280 to 190 in August 2026.
- Estimated monthly branded searches for Tommy’s Real Estate in New Zealand fell 14.3% over 11 measured months, from 1.7K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kapiti real estate agencies | 310 | 0.94% | 4 |
| Nov 2025 | Kapiti real estate agencies | 220 | 0.69% | 5 |
| Dec 2025 | Kapiti real estate agencies | 200 | 0.85% | 4 |
| Jan 2026 | Kapiti real estate agencies | 310 | 1.1% | 5 |
| Feb 2026 | Kapiti real estate agencies | 270 | 0.87% | 5 |
| Mar 2026 | Kapiti real estate agencies | 250 | 0.79% | 5 |
| Apr 2026 | Kapiti real estate agencies | 180 | 0.72% | 5 |
| May 2026 | Kapiti real estate agencies | 210 | 0.78% | 5 |
| Jun 2026 | Kapiti real estate agencies | 150 | 0.62% | 5 |
| Jul 2026 | Kapiti real estate agencies | 130 | 0.56% | 5 |
| Aug 2026 | Kapiti real estate agencies | 160 | 0.63% | 5 |
| Sep 2026 | Kapiti real estate agencies | — | — | — |

## How is Howard & Co measured?

Brandwave collects information about searches that people make online using Howard & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “howard & co”
- “howard and co”
- “howard and co kapiti”
- “howard&co”
- “howardandco”

## Which kapiti real estate agencies compete with Howard & Co?

- [Bayleys](/demand/nz/brands/bayleys): Head-to-head: /demand/nz/compare/bayleys-vs-howard-co
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty): Head-to-head: /demand/nz/compare/howard-co-vs-new-zealand-sothebys-international-realty
- [Tommy’s Real Estate](/demand/nz/brands/tommys-real-estate): Head-to-head: /demand/nz/compare/howard-co-vs-tommys-real-estate
- [Voyle & Co](/demand/nz/brands/voyle-co): Head-to-head: /demand/nz/compare/howard-co-vs-voyle-co

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Howard & Co: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/howard-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/howard-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.