---
title: "Houston Motor Group: search popularity and Share of Search in New Zealand"
description: "Houston Motor Group provides used vehicle retail services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/houston-motor-group"
publisher: "Brandwave"
---

# Houston Motor Group: search popularity and Share of Search in New Zealand

Houston Motor Group provides used vehicle retail services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Houston Motor Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nelson used car dealerships**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nelson used car dealerships | 3 | 5% | 180 |

- [Nelson used car dealerships](/demand/nz/categories/nz-nelson-used-car-dealerships)

## How has branded search demand for Houston Motor Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Houston Motor Group in New Zealand fell from 210 to 180.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand decreased from 6.3% to 5%.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 7% in January 2026 and was lowest at 4.3% in July 2026.

## How did search popularity change for New Zealand nelson used car dealerships in August 2026?

- In August 2026, Car Company Nelson gained estimated Share of Search among nelson used car dealerships in New Zealand, from 73.1% to 75.6%.
- In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.
- In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 18.3% to 15%.
- Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nelson used car dealerships | 210 | 6.3% | 3 |
| Nov 2025 | Nelson used car dealerships | 220 | 5.9% | 3 |
| Dec 2025 | Nelson used car dealerships | 220 | 6.3% | 3 |
| Jan 2026 | Nelson used car dealerships | 290 | 7% | 3 |
| Feb 2026 | Nelson used car dealerships | 220 | 6.2% | 3 |
| Mar 2026 | Nelson used car dealerships | 260 | 6.2% | 3 |
| Apr 2026 | Nelson used car dealerships | 220 | 6.3% | 3 |
| May 2026 | Nelson used car dealerships | 210 | 6% | 3 |
| Jun 2026 | Nelson used car dealerships | 240 | 6.5% | 3 |
| Jul 2026 | Nelson used car dealerships | 160 | 4.3% | 3 |
| Aug 2026 | Nelson used car dealerships | 180 | 5% | 3 |
| Sep 2026 | Nelson used car dealerships | — | — | — |

## How is Houston Motor Group measured?

Brandwave collects information about searches that people make online using Houston Motor Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “houston motor group nelson”
- “houston motors nelson nz”
- “houston motors nelson used cars”

## Which nelson used car dealerships compete with Houston Motor Group?

- [Car Company Nelson](/demand/nz/brands/car-company-nelson): Head-to-head: /demand/nz/compare/car-company-nelson-vs-houston-motor-group
- [Dayman Motors](/demand/nz/brands/dayman-motors): Head-to-head: /demand/nz/compare/dayman-motors-vs-houston-motor-group
- [Value Vehicles](/demand/nz/brands/value-vehicles): Head-to-head: /demand/nz/compare/houston-motor-group-vs-value-vehicles

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Houston Motor Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/houston-motor-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/houston-motor-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.