---
title: "House of Travel: search popularity and Share of Search in New Zealand"
description: "A New Zealand travel agency network selling flights, holidays, cruises, and tours through stores and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/house-of-travel"
publisher: "Brandwave"
---

# House of Travel: search popularity and Share of Search in New Zealand

A New Zealand travel agency network selling flights, holidays, cruises, and tours through stores and online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: House of Travel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among travel agencies**: 43.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Travel Agencies | 2 | 43.6% | 33.8K |

- [Travel Agencies](/demand/nz/categories/travel-agencies)

## How has branded search demand for House of Travel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for House of Travel in New Zealand held steady, from 32.5K to 33.8K.
- Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand decreased from 46.9% to 43.6%.
- Across the 11 months ending August 2026, House of Travel’s estimated Share of Search among travel agencies in New Zealand peaked at 47.8% in June 2026 and was lowest at 42.8% in December 2025.

## How did search popularity change for New Zealand travel agencies in August 2026?

- In August 2026, Helloworld Travel rose from 5th to 4th among travel agencies in New Zealand.
- In August 2026, World Journeys rose from 6th to 5th among travel agencies in New Zealand.
- In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.
- Estimated monthly branded searches for Flight Centre in New Zealand rose 22.1% over 11 measured months, from 33.3K to 40.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Travel Agencies | 32.5K | 46.9% | 2 |
| Nov 2025 | Travel Agencies | 32.5K | 47.4% | 2 |
| Dec 2025 | Travel Agencies | 26.5K | 42.8% | 2 |
| Jan 2026 | Travel Agencies | 48.6K | 43% | 2 |
| Feb 2026 | Travel Agencies | 39.8K | 42.9% | 2 |
| Mar 2026 | Travel Agencies | 32.7K | 42.9% | 2 |
| Apr 2026 | Travel Agencies | 26.8K | 42.8% | 2 |
| May 2026 | Travel Agencies | 33.7K | 43.6% | 2 |
| Jun 2026 | Travel Agencies | 39.9K | 47.8% | 2 |
| Jul 2026 | Travel Agencies | 33.7K | 43.8% | 2 |
| Aug 2026 | Travel Agencies | 33.8K | 43.6% | 2 |
| Sep 2026 | Travel Agencies | — | — | — |

## How is House of Travel measured?

Brandwave collects information about searches that people make online using House of Travel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “House of Travel”
- “House of Travel cruises”
- “House of Travel deals”
- “House of Travel flights”
- “House of Travel Gold Coast deals”
- “House of Travel holidays”
- “House of Travel near me”
- “House of Travel New Zealand”
- “House of Travel Northlands”
- “House of Travel NZ”
- “House of Travel specials”
- “House of Travel stores”
- “Mix and Match House of Travel”
- “the House of Travel”

## Which travel agencies compete with House of Travel?

- [Flight Centre](/demand/nz/brands/flight-centre): Head-to-head: /demand/nz/compare/flight-centre-vs-house-of-travel
- [Wendy Wu Tours](/demand/nz/brands/wendy-wu-tours): Head-to-head: /demand/nz/compare/house-of-travel-vs-wendy-wu-tours
- [Helloworld Travel](/demand/nz/brands/helloworld-travel): Head-to-head: /demand/nz/compare/helloworld-travel-vs-house-of-travel
- [World Journeys](/demand/nz/brands/world-journeys): Head-to-head: /demand/nz/compare/house-of-travel-vs-world-journeys
- [First Light Travel](/demand/nz/brands/first-light-travel): Head-to-head: /demand/nz/compare/first-light-travel-vs-house-of-travel

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "House of Travel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/house-of-travel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/house-of-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.