---
title: "House of Chocolate: search popularity in New Zealand"
description: "An Auckland chocolatier and café. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/house-of-chocolate"
publisher: "Brandwave"
---

# House of Chocolate: search popularity in New Zealand

An Auckland chocolatier and café. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: House of Chocolate
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among chocolate brands**: 1.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chocolate brands | 8 | 1.7% | 1.6K |
| Artisan chocolatiers | 6 | 5% | 1.6K |

- [Chocolate brands](/demand/nz/categories/nz-chocolate-brands)
- [Artisan chocolatiers](/demand/nz/categories/nz-artisan-chocolatiers)

## Top chocolate brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, House of Chocolate was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. House of Chocolate is the seventh most recommended of the 12.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Whittaker's | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Cadbury | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Wellington Chocolate Factory | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ocho | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Bennetto | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Lindt | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| House of Chocolate | 7th | 0 of 3 | 2 of 2 | 2 of 5 |
| Ferrero Rocher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Toblerone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bennetts of Mangawhai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Donovan's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Ritter Sport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chocolate brands

- Asked ChatGPT "Which chocolate brand should I buy in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Bennetto
- Asked ChatGPT "What are the best chocolate brands in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Bennetto
- Asked ChatGPT "What's the best chocolate brand in New Zealand for an everyday treat?": 1. Whittaker's, 2. Cadbury, 3. Lindt, 4. Bennetto
- Searched Google, AI Overview "chocolate brands nz": 1. Whittaker's, 2. Cadbury, 3. Wellington Chocolate Factory, 4. Ocho, 5. House of Chocolate
- Searched Google, AI Overview "milk chocolate nz": 1. Whittaker's, 2. Cadbury, 3. Ocho, 4. House of Chocolate

Not named in any answer: Ferrero Rocher, Toblerone, Bennetts of Mangawhai, Donovan's and Ritter Sport.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How has branded search demand for House of Chocolate changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for House of Chocolate in New Zealand fell from 1.9K to 1.6K.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among chocolate brands in New Zealand decreased from 2.2% to 1.7%.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among chocolate brands in New Zealand peaked at 2.9% in March 2026 and was lowest at 1.3% in January 2026.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among artisan chocolatiers in New Zealand decreased from 5.6% to 5%.
- Across the 12 months ending September 2026, House of Chocolate’s share of searches among artisan chocolatiers in New Zealand peaked at 7% in March 2026 and was lowest at 2.6% in January 2026.
- Across the 12 months ending September 2026, House of Chocolate fell from 5th to 6th among artisan chocolatiers in New Zealand.

## How did search popularity change for New Zealand chocolate brands in September 2026?

- In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 3rd among chocolate brands in New Zealand, with 7.6% of the searches.
- In September 2026, Whittaker's gained share of searches among chocolate brands in New Zealand, from 51.1% to 51.8%.
- In September 2026, Cadbury lost share of searches among chocolate brands in New Zealand, from 17.4% to 16.2%.
- In September 2026, Lindt lost share of searches among chocolate brands in New Zealand, from 7.1% to 6.5%.
- Estimated monthly branded searches for Toblerone in New Zealand rose 28.8% over 12 measured months, from 3.9K to 5K in September 2026.
- Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.5% over 12 measured months, from 5.3K to 6.3K in September 2026.

## How did search popularity change for New Zealand artisan chocolatiers in September 2026?

- In September 2026, Wellington Chocolate Factory overtook Devonport Chocolates to rank 2nd among artisan chocolatiers in New Zealand, with 20.7% of the searches.
- In September 2026, Honest Chocolat gained share of searches among artisan chocolatiers in New Zealand, from 5.1% to 6%.
- In September 2026, Bohemein lost share of searches among artisan chocolatiers in New Zealand, from 9.6% to 7.5%.
- In September 2026, Patagonia Chocolates lost share of searches among artisan chocolatiers in New Zealand, from 38.9% to 38%.
- In September 2026, Ocho lost share of searches among artisan chocolatiers in New Zealand, from 2.8% to 2.2%.
- In September 2026, Foundry Chocolate rose from 8th to 7th among artisan chocolatiers in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chocolate brands | 1.9K | 2.2% | 8 |
| Nov 2025 | Chocolate brands | 2.4K | 2.3% | 8 |
| Dec 2025 | Chocolate brands | 2.4K | 1.8% | 8 |
| Jan 2026 | Chocolate brands | 1K | 1.3% | 8 |
| Feb 2026 | Chocolate brands | 1.6K | 2% | 8 |
| Mar 2026 | Chocolate brands | 2.9K | 2.9% | 7 |
| Apr 2026 | Chocolate brands | 1.6K | 1.8% | 8 |
| May 2026 | Chocolate brands | 1.6K | 1.9% | 8 |
| Jun 2026 | Chocolate brands | 1.3K | 1.7% | 8 |
| Jul 2026 | Chocolate brands | 1.6K | 1.6% | 8 |
| Aug 2026 | Chocolate brands | 1.6K | 1.6% | 8 |
| Sep 2026 | Chocolate brands | 1.6K | 1.7% | 8 |
| Oct 2025 | Artisan chocolatiers | 1.9K | 5.6% | 5 |
| Nov 2025 | Artisan chocolatiers | 2.4K | 6.2% | 5 |
| Dec 2025 | Artisan chocolatiers | 2.4K | 4.9% | 6 |
| Jan 2026 | Artisan chocolatiers | 1K | 2.6% | 6 |
| Feb 2026 | Artisan chocolatiers | 1.6K | 3.7% | 6 |
| Mar 2026 | Artisan chocolatiers | 2.9K | 7% | 4 |
| Apr 2026 | Artisan chocolatiers | 1.6K | 4.4% | 6 |
| May 2026 | Artisan chocolatiers | 1.6K | 5.3% | 7 |
| Jun 2026 | Artisan chocolatiers | 1.3K | 5.3% | 6 |
| Jul 2026 | Artisan chocolatiers | 1.6K | 5.6% | 6 |
| Aug 2026 | Artisan chocolatiers | 1.6K | 5.1% | 6 |
| Sep 2026 | Artisan chocolatiers | 1.6K | 5% | 6 |

## How are House of Chocolate’s branded searches counted?

Brandwave collects information about searches that people make online using House of Chocolate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “house of chocolate”

## Which chocolate brands compete with House of Chocolate?

- [Whittaker's](/demand/nz/brands/whittakers)
- [Cadbury](/demand/nz/brands/cadbury)
- [Wellington Chocolate Factory](/demand/nz/brands/wellington-chocolate-factory)
- [Ferrero Rocher](/demand/nz/brands/ferrero-rocher)
- [Lindt](/demand/nz/brands/lindt): Head-to-head: /demand/nz/compare/house-of-chocolate-vs-lindt
- [Toblerone](/demand/nz/brands/toblerone): Head-to-head: /demand/nz/compare/house-of-chocolate-vs-toblerone
- [Bennetts of Mangawhai](/demand/nz/brands/bennetts-of-mangawhai): Head-to-head: /demand/nz/compare/bennetts-of-mangawhai-vs-house-of-chocolate
- [Ocho](/demand/nz/brands/ocho): Head-to-head: /demand/nz/compare/house-of-chocolate-vs-ocho
- [Bennetto](/demand/nz/brands/bennetto): Head-to-head: /demand/nz/compare/bennetto-vs-house-of-chocolate
- [Donovan's](/demand/nz/brands/donovans)
- [Ritter Sport](/demand/nz/brands/ritter-sport)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "House of Chocolate: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/house-of-chocolate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/house-of-chocolate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.