--- title: "Hot Spring Spas: search popularity in New Zealand" description: "Hot Spring Spas is a spa pool and sauna brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hot-spring-spas" publisher: "Brandwave" --- # Hot Spring Spas: search popularity in New Zealand Hot Spring Spas is a spa pool and sauna brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hot Spring Spas - **Owned by**: Hot Spring - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among spa pool and sauna brands**: 15.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Spa pool and sauna brands | 3 | 15.3% | 1.9K | - [Spa pool and sauna brands](/demand/nz/categories/nz-spa-pool-and-sauna-brands) ## Top spa pool and sauna brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hot Spring Spas was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hot Spring Spas is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hot Spring Spas | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Alpine Spas | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Jacuzzi | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Vortex Spas | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Kiva Wellness | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Trueform Spas | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Sauna People | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Clearlight Saunas | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about spa pool and sauna brands - Asked ChatGPT "Which spa pool or sauna brand should I buy in New Zealand?": 1. Hot Spring Spas, 2. Jacuzzi, 3. Alpine Spas, 4. Kiva Wellness - Asked ChatGPT "What are the best spa pool and sauna brands in New Zealand?": 1. Hot Spring Spas, 2. Jacuzzi, 3. Alpine Spas, 4. Vortex Spas, 5. Kiva Wellness, 6. Sauna People - Asked ChatGPT "What's the best spa pool or sauna brand in New Zealand for a backyard retreat?": 1. Hot Spring Spas, 2. Jacuzzi, 3. Alpine Spas, 4. Vortex Spas, 5. Kiva Wellness, 6. Sauna People - Searched Google, AI Overview "outdoor spa nz": 1. Alpine Spas, 2. Trueform Spas Not named in any answer: Clearlight Saunas. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hot Spring Spas changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hot Spring Spas in New Zealand fell from 2.4K to 1.9K. - Across the 12 months ending September 2026, Hot Spring Spas’ share of searches among spa pool and sauna brands in New Zealand decreased from 16.3% to 15.3%. - Across the 12 months ending September 2026, Hot Spring Spas’ share of searches among spa pool and sauna brands in New Zealand peaked at 54.8% in January 2026 and was lowest at 14.9% in November 2025. ## How did search popularity change for New Zealand spa pool and sauna brands in September 2026? - In September 2026, Jacuzzi gained share of searches among spa pool and sauna brands in New Zealand, from 20.4% to 21%. - In September 2026, Sauna People gained share of searches among spa pool and sauna brands in New Zealand, from 2.6% to 3.1%. - In September 2026, Clearlight Saunas lost share of searches among spa pool and sauna brands in New Zealand, from 2% to 1.2%. - In September 2026, Vortex Spas rose from 8th to 6th among spa pool and sauna brands in New Zealand. - In September 2026, Kiva Wellness fell from 7th to 8th among spa pool and sauna brands in New Zealand. - Estimated monthly branded searches for Hot Spring Spas in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Spa pool and sauna brands | 2.4K | 16.3% | 3 | | Nov 2025 | Spa pool and sauna brands | 2.4K | 14.9% | 3 | | Dec 2025 | Spa pool and sauna brands | 1.9K | 15.5% | 3 | | Jan 2026 | Spa pool and sauna brands | 12.1K | 54.8% | 1 | | Feb 2026 | Spa pool and sauna brands | 1.6K | 15.5% | 3 | | Mar 2026 | Spa pool and sauna brands | 2.4K | 18.9% | 3 | | Apr 2026 | Spa pool and sauna brands | 2.4K | 18.6% | 3 | | May 2026 | Spa pool and sauna brands | 2.4K | 18.3% | 3 | | Jun 2026 | Spa pool and sauna brands | 2.4K | 16.8% | 3 | | Jul 2026 | Spa pool and sauna brands | 2.4K | 18.5% | 3 | | Aug 2026 | Spa pool and sauna brands | 1.9K | 15.4% | 3 | | Sep 2026 | Spa pool and sauna brands | 1.9K | 15.3% | 3 | ## How are Hot Spring Spas’ branded searches counted? Brandwave collects information about searches that people make online using Hot Spring Spas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hot spring spas” ## Which spa pool and sauna brands compete with Hot Spring Spas? - [Alpine Spas](/demand/nz/brands/alpine-spas): Head-to-head: /demand/nz/compare/alpine-spas-vs-hot-spring-spas - [Jacuzzi](/demand/nz/brands/jacuzzi): Head-to-head: /demand/nz/compare/hot-spring-spas-vs-jacuzzi - [Trueform Spas](/demand/nz/brands/trueform-spas): Head-to-head: /demand/nz/compare/hot-spring-spas-vs-trueform-spas - [Sauna People](/demand/nz/brands/sauna-people): Head-to-head: /demand/nz/compare/hot-spring-spas-vs-sauna-people - [Vortex Spas](/demand/nz/brands/vortex-spas): Head-to-head: /demand/nz/compare/hot-spring-spas-vs-vortex-spas - [Clearlight Saunas](/demand/nz/brands/clearlight-saunas) - [Kiva Wellness](/demand/nz/brands/kiva-wellness) ## Who owns Hot Spring Spas? Hot Spring Spas is owned by Hot Spring. Brandwave does not track any other brands owned by Hot Spring. - [Hot Spring](/demand/nz/companies/hot-spring): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hot Spring Spas? Hot Spring Spas is owned by Hot Spring. Brandwave does not track any other brands owned by Hot Spring. ## Cite this page Brandwave. "Hot Spring Spas: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hot-spring-spas This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hot-spring-spas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.