---
title: "Hopgoods: search popularity and Share of Search in New Zealand"
description: "Hopgoods is a restaurant in Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hopgoods"
publisher: "Brandwave"
---

# Hopgoods: search popularity and Share of Search in New Zealand

Hopgoods is a restaurant in Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hopgoods
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nelson destination restaurants**: 45.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nelson destination restaurants | 1 | 45.8% | 1.7K |

- [Nelson destination restaurants](/demand/nz/categories/nz-nelson-restaurants)

## How has branded search demand for Hopgoods changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hopgoods in New Zealand fell from 2.7K to 1.7K.
- Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand decreased from 49.2% to 45.8%.
- Across the 11 months ending August 2026, Hopgoods’ estimated Share of Search among nelson destination restaurants in New Zealand peaked at 49.2% in October 2025 and was lowest at 44.7% in April 2026.

## How did search popularity change for New Zealand nelson destination restaurants in August 2026?

- In August 2026, The Boat Shed Cafe gained estimated Share of Search among nelson destination restaurants in New Zealand, from 18.9% to 20%.
- In August 2026, Urban Oyster Bar gained estimated Share of Search among nelson destination restaurants in New Zealand, from 33.7% to 34.2%.
- In August 2026, Hopgoods lost estimated Share of Search among nelson destination restaurants in New Zealand, from 47.4% to 45.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nelson destination restaurants | 2.7K | 49.2% | 1 |
| Nov 2025 | Nelson destination restaurants | 3.6K | 47% | 1 |
| Dec 2025 | Nelson destination restaurants | 4.7K | 47% | 1 |
| Jan 2026 | Nelson destination restaurants | 4.9K | 47.3% | 1 |
| Feb 2026 | Nelson destination restaurants | 4.7K | 47.1% | 1 |
| Mar 2026 | Nelson destination restaurants | 3.8K | 46.2% | 1 |
| Apr 2026 | Nelson destination restaurants | 2.5K | 44.7% | 1 |
| May 2026 | Nelson destination restaurants | 2.1K | 45.1% | 1 |
| Jun 2026 | Nelson destination restaurants | 1.8K | 45.5% | 1 |
| Jul 2026 | Nelson destination restaurants | 1.8K | 47.4% | 1 |
| Aug 2026 | Nelson destination restaurants | 1.7K | 45.8% | 1 |
| Sep 2026 | Nelson destination restaurants | — | — | — |

## How is Hopgoods measured?

Brandwave collects information about searches that people make online using Hopgoods’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hopgoods”
- “hopgoods menu”
- “hopgoods near me”
- “hopgoods nelson”
- “hopgoods nz”

## Which nelson destination restaurants compete with Hopgoods?

- [Urban Oyster Bar](/demand/nz/brands/urban-oyster-bar): Head-to-head: /demand/nz/compare/hopgoods-vs-urban-oyster-bar
- [The Boat Shed Cafe](/demand/nz/brands/the-boat-shed-cafe): Head-to-head: /demand/nz/compare/hopgoods-vs-the-boat-shed-cafe

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hopgoods: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hopgoods

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hopgoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.