--- title: "Honeycomb: search popularity in New Zealand" description: "Honeycomb provides tools and services to monitor applications and cloud infrastructure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/honeycomb-observability" publisher: "Brandwave" --- # Honeycomb: search popularity in New Zealand Honeycomb provides tools and services to monitor applications and cloud infrastructure. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Honeycomb - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cloud observability platforms**: 0.44% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud observability platforms | 5 | 0.44% | 10 | - [Cloud observability platforms](/demand/nz/categories/nz-cloud-observability-platforms) ## Top cloud observability platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Honeycomb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Honeycomb is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Datadog | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dynatrace | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Grafana | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Relic | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Honeycomb | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cloud observability platforms - Asked ChatGPT "Which cloud observability platform should I use in New Zealand?": 1. Datadog, 2. Grafana, 3. Dynatrace, 4. New Relic - Asked ChatGPT "What are the best cloud observability platforms in New Zealand?": 1. Datadog, 2. Grafana, 3. Dynatrace, 4. New Relic - Asked ChatGPT "What's the best cloud observability platform in New Zealand for application monitoring?": 1. Datadog, 2. Dynatrace, 3. New Relic, 4. Grafana - Searched Google, AI Overview "best observability platform": 1. Datadog, 2. Dynatrace, 3. New Relic, 4. Grafana, 5. Honeycomb - Searched Google, AI Overview "cloud monitoring tools": 1. Datadog, 2. New Relic, 3. Dynatrace, 4. Grafana Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Honeycomb changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Honeycomb in New Zealand held steady at 10. - Across the 12 months ending September 2026, Honeycomb’s share of searches among cloud observability platforms in New Zealand held steady, from 0.43% to 0.44%. ## How did search popularity change for New Zealand cloud observability platforms in September 2026? - In September 2026, Dynatrace overtook New Relic to rank 3rd among cloud observability platforms in New Zealand, with 11.5% of the searches. - In September 2026, Grafana lost share of searches among cloud observability platforms in New Zealand, from 46.4% to 44.7%. - New Relic’s share of searches among cloud observability platforms in New Zealand has lost ground for 3 months in a row, from 13.8% to 11.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud observability platforms | 10 | 0.43% | 5 | | Nov 2025 | Cloud observability platforms | 10 | 0.41% | 5 | | Dec 2025 | Cloud observability platforms | 10 | 0.55% | 5 | | Jan 2026 | Cloud observability platforms | 10 | 0.51% | 5 | | Feb 2026 | Cloud observability platforms | 10 | 0.47% | 5 | | Mar 2026 | Cloud observability platforms | 10 | 0.41% | 5 | | Apr 2026 | Cloud observability platforms | 10 | 0.48% | 5 | | May 2026 | Cloud observability platforms | 10 | 0.41% | 5 | | Jun 2026 | Cloud observability platforms | 10 | 0.43% | 5 | | Jul 2026 | Cloud observability platforms | 10 | 0.45% | 5 | | Aug 2026 | Cloud observability platforms | 10 | 0.45% | 5 | | Sep 2026 | Cloud observability platforms | 10 | 0.44% | 5 | ## How are Honeycomb’s branded searches counted? Brandwave collects information about searches that people make online using Honeycomb’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “honeycomb observability” ## Which cloud observability platforms compete with Honeycomb? - [Grafana](/demand/nz/brands/grafana): Head-to-head: /demand/nz/compare/grafana-vs-honeycomb-observability - [Datadog](/demand/nz/brands/datadog): Head-to-head: /demand/nz/compare/datadog-vs-honeycomb-observability - [Dynatrace](/demand/nz/brands/dynatrace): Head-to-head: /demand/nz/compare/dynatrace-vs-honeycomb-observability - [New Relic](/demand/nz/brands/new-relic): Head-to-head: /demand/nz/compare/honeycomb-observability-vs-new-relic ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Honeycomb: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/honeycomb-observability This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/honeycomb-observability. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.