---
title: "Honda Power Equipment: search popularity in New Zealand"
description: "Honda Power Equipment makes lawn mowers, generators, pressure washers and snow blowers. It is part of Honda. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/honda-power-equipment"
publisher: "Brandwave"
---

# Honda Power Equipment: search popularity in New Zealand

Honda Power Equipment makes lawn mowers, generators, pressure washers and snow blowers. It is part of Honda. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Honda Power Equipment
- **Owned by**: Honda
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among lawn mower brands**: 1.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lawn mower brands | 7 | 1.9% | 820 |
| Riding lawn mower brands | 5 | 2.8% | 820 |
| Power washer brands | 6 | 3.2% | 820 |
| Push mower brands | 5 | 3.7% | 770 |
| Walk behind mower brands | 5 | 3.8% | 770 |
| Snow blower brands | 4 | 4.6% | 820 |
| Plate compactor brands | 4 | 4.3% | 770 |
| Portable generator brands | 2 | 11.4% | 1.1K |

- [Lawn mower brands](/demand/nz/categories/nz-lawn-mower-brands)
- [Riding lawn mower brands](/demand/nz/categories/nz-riding-lawn-mower-brands)
- [Power washer brands](/demand/nz/categories/nz-power-washer-brands)
- [Push mower brands](/demand/nz/categories/nz-push-mower-brands)
- [Walk behind mower brands](/demand/nz/categories/nz-walk-behind-mower-brands)
- [Snow blower brands](/demand/nz/categories/nz-snow-blower-brands)
- [Plate compactor brands](/demand/nz/categories/nz-plate-compactor-brands)
- [Portable generator brands](/demand/nz/categories/nz-portable-generator-brands)

## Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honda Power Equipment was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Honda Power Equipment is the most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda Power Equipment | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Stihl | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Victa | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Makita | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Ryobi | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Rover | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Husqvarna | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cub Cadet | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about lawn mower brands

- Asked ChatGPT "Which lawn mower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Victa, 4. Makita
- Asked ChatGPT "What are the best lawn mower brands in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Stihl, 4. Makita, 5. Victa, 6. Husqvarna
- Asked ChatGPT "What's the best lawn mower brand in New Zealand for a medium backyard?": 1. Honda Power Equipment, 2. Masport, 3. Makita
- Searched Google, AI Overview "ride on mower nz": 1. Stihl, 2. Victa, 3. Rover, 4. Husqvarna, 5. Cub Cadet
- Searched Google, AI Overview "cordless lawn mower": 1. Stihl, 2. Ryobi, 3. Makita

Not named in any answer: Greenworks.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Honda Power Equipment changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Honda Power Equipment in New Zealand fell from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among lawn mower brands in New Zealand held steady, from 2.1% to 1.9%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among riding lawn mower brands in New Zealand peaked at 3.6% in February 2026 and was lowest at 2.3% in April 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among power washer brands in New Zealand decreased from 4.4% to 3.2%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among power washer brands in New Zealand peaked at 4.4% in February 2026 and was lowest at 2.5% in July 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among push mower brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.9% in July 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among walk behind mower brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.9% in July 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among snow blower brands in New Zealand decreased from 5.1% to 4.6%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among snow blower brands in New Zealand peaked at 5.9% in February 2026 and was lowest at 3.7% in April 2026.
- Across the 12 months ending September 2026, Honda Power Equipment fell from 3rd to 4th among snow blower brands in New Zealand.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among plate compactor brands in New Zealand decreased from 5% to 4.3%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among plate compactor brands in New Zealand peaked at 5.9% in February 2026 and was lowest at 3.3% in July 2026.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among portable generator brands in New Zealand decreased from 21.7% to 11.4%.
- Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among portable generator brands in New Zealand peaked at 21.7% in October 2025 and was lowest at 9.2% in November 2025.

## How did search popularity change for New Zealand lawn mower brands in September 2026?

- In September 2026, Ryobi gained share of searches among lawn mower brands in New Zealand, from 31.8% to 36.1%.
- In September 2026, Makita gained share of searches among lawn mower brands in New Zealand, from 2.3% to 2.9%.
- In September 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 28.2% to 24.4%.
- In September 2026, Husqvarna lost share of searches among lawn mower brands in New Zealand, from 22.6% to 20.8%.
- Estimated monthly branded searches for Cub Cadet in New Zealand fell 41.4% over 12 measured months, from 990 to 580 in September 2026.
- Estimated monthly branded searches for Rover in New Zealand fell 26.7% over 12 measured months, from 300 to 220 in September 2026.

## How did search popularity change for New Zealand riding lawn mower brands in September 2026?

- In September 2026, Ryobi gained share of searches among riding lawn mower brands in New Zealand, from 48.1% to 53.7%.
- In September 2026, Husqvarna lost share of searches among riding lawn mower brands in New Zealand, from 26.9% to 24.3%.
- In September 2026, John Deere lost share of searches among riding lawn mower brands in New Zealand, from 14% to 12.1%.
- In September 2026, Kubota lost share of searches among riding lawn mower brands in New Zealand, from 6.5% to 5.6%.
- Estimated monthly branded searches for Cub Cadet in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026.
- Estimated monthly branded searches for Honda Power Equipment in New Zealand fell 18.8% over 12 measured months, from 1K to 820 in September 2026.

## How did search popularity change for New Zealand power washer brands in September 2026?

- In September 2026, Ryobi gained share of searches among power washer brands in New Zealand, from 29.4% to 33%.
- In September 2026, Honda Power Equipment gained share of searches among power washer brands in New Zealand, from 2.7% to 3.2%.
- In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%.
- In September 2026, DeWalt lost share of searches among power washer brands in New Zealand, from 21% to 19.7%.
- In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%.
- Estimated monthly branded searches for Greenworks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## How did search popularity change for New Zealand push mower brands in September 2026?

- In September 2026, Makita overtook Husqvarna to become the leader among push mower brands in New Zealand, with 39% of the searches.
- In September 2026, Honda Power Equipment gained share of searches among push mower brands in New Zealand, from 3.2% to 3.7%.
- In September 2026, Husqvarna lost share of searches among push mower brands in New Zealand, from 36.6% to 34.6%.
- In September 2026, John Deere lost share of searches among push mower brands in New Zealand, from 19% to 17.3%.
- Estimated monthly branded searches for Victa in New Zealand fell 24.1% over 12 measured months, from 290 to 220 in September 2026.
- Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

## How did search popularity change for New Zealand walk behind mower brands in September 2026?

- In September 2026, Makita overtook Husqvarna to become the leader among walk behind mower brands in New Zealand, with 39.5% of the searches.
- In September 2026, Honda Power Equipment gained share of searches among walk behind mower brands in New Zealand, from 3.2% to 3.8%.
- In September 2026, Husqvarna lost share of searches among walk behind mower brands in New Zealand, from 37.1% to 35%.
- In September 2026, John Deere lost share of searches among walk behind mower brands in New Zealand, from 19.2% to 17.5%.
- Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

## How did search popularity change for New Zealand snow blower brands in September 2026?

- In September 2026, Ryobi gained share of searches among snow blower brands in New Zealand, from 47.2% to 50%.
- In September 2026, Honda Power Equipment gained share of searches among snow blower brands in New Zealand, from 4% to 4.6%.
- In September 2026, Husqvarna lost share of searches among snow blower brands in New Zealand, from 43% to 40.3%.
- In September 2026, Toro lost share of searches among snow blower brands in New Zealand, from 5.6% to 4.9%.

## How did search popularity change for New Zealand plate compactor brands in September 2026?

- In September 2026, Makita overtook Husqvarna to become the leader among plate compactor brands in New Zealand, with 45.6% of the searches.
- In September 2026, Mikasa gained share of searches among plate compactor brands in New Zealand, from 6.5% to 7.3%.
- In September 2026, Honda Power Equipment gained share of searches among plate compactor brands in New Zealand, from 3.8% to 4.3%.
- In September 2026, Husqvarna lost share of searches among plate compactor brands in New Zealand, from 44.6% to 41.2%.
- Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
- Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## How did search popularity change for New Zealand portable generator brands in September 2026?

- In September 2026, Ryobi gained share of searches among portable generator brands in New Zealand, from 81.3% to 84.5%.
- In September 2026, Honda Power Equipment lost share of searches among portable generator brands in New Zealand, from 13.1% to 11.4%.
- In September 2026, Yamaha WaveRunner lost share of searches among portable generator brands in New Zealand, from 2.8% to 2.1%.
- In September 2026, Yamaha Generators lost share of searches among portable generator brands in New Zealand, from 1.3% to 0.6%.
- In September 2026, Gentech rose from 5th to 4th among portable generator brands in New Zealand.
- Estimated monthly branded searches for Dunlite in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lawn mower brands | 1K | 2.1% | 7 |
| Nov 2025 | Lawn mower brands | 1.1K | 1.9% | 7 |
| Dec 2025 | Lawn mower brands | 890 | 1.8% | 7 |
| Jan 2026 | Lawn mower brands | 820 | 1.8% | 8 |
| Feb 2026 | Lawn mower brands | 1.1K | 2.4% | 5 |
| Mar 2026 | Lawn mower brands | 790 | 1.9% | 6 |
| Apr 2026 | Lawn mower brands | 640 | 1.5% | 7 |
| May 2026 | Lawn mower brands | 620 | 1.6% | 6 |
| Jun 2026 | Lawn mower brands | 600 | 1.7% | 6 |
| Jul 2026 | Lawn mower brands | 550 | 1.6% | 6 |
| Aug 2026 | Lawn mower brands | 630 | 1.7% | 7 |
| Sep 2026 | Lawn mower brands | 820 | 1.9% | 7 |
| Oct 2025 | Riding lawn mower brands | 1K | 3.1% | 5 |
| Nov 2025 | Riding lawn mower brands | 1.1K | 2.8% | 5 |
| Dec 2025 | Riding lawn mower brands | 890 | 2.6% | 5 |
| Jan 2026 | Riding lawn mower brands | 820 | 2.6% | 5 |
| Feb 2026 | Riding lawn mower brands | 1.1K | 3.6% | 5 |
| Mar 2026 | Riding lawn mower brands | 790 | 2.6% | 5 |
| Apr 2026 | Riding lawn mower brands | 640 | 2.3% | 5 |
| May 2026 | Riding lawn mower brands | 620 | 2.4% | 5 |
| Jun 2026 | Riding lawn mower brands | 600 | 2.5% | 5 |
| Jul 2026 | Riding lawn mower brands | 550 | 2.5% | 5 |
| Aug 2026 | Riding lawn mower brands | 630 | 2.5% | 5 |
| Sep 2026 | Riding lawn mower brands | 820 | 2.8% | 5 |
| Oct 2025 | Power washer brands | 1K | 4.4% | 6 |
| Nov 2025 | Power washer brands | 1.1K | 3.5% | 6 |
| Dec 2025 | Power washer brands | 890 | 3.1% | 6 |
| Jan 2026 | Power washer brands | 820 | 3.2% | 6 |
| Feb 2026 | Power washer brands | 1.1K | 4.4% | 6 |
| Mar 2026 | Power washer brands | 790 | 3.4% | 6 |
| Apr 2026 | Power washer brands | 640 | 2.8% | 6 |
| May 2026 | Power washer brands | 620 | 2.7% | 6 |
| Jun 2026 | Power washer brands | 600 | 2.6% | 6 |
| Jul 2026 | Power washer brands | 550 | 2.5% | 6 |
| Aug 2026 | Power washer brands | 630 | 2.7% | 6 |
| Sep 2026 | Power washer brands | 820 | 3.2% | 6 |
| Oct 2025 | Push mower brands | 970 | 4.1% | 5 |
| Nov 2025 | Push mower brands | 1.1K | 4.4% | 5 |
| Dec 2025 | Push mower brands | 860 | 4% | 5 |
| Jan 2026 | Push mower brands | 790 | 3.8% | 5 |
| Feb 2026 | Push mower brands | 1K | 5% | 4 |
| Mar 2026 | Push mower brands | 740 | 3.6% | 5 |
| Apr 2026 | Push mower brands | 600 | 3% | 5 |
| May 2026 | Push mower brands | 590 | 3% | 5 |
| Jun 2026 | Push mower brands | 570 | 3.1% | 5 |
| Jul 2026 | Push mower brands | 500 | 2.9% | 5 |
| Aug 2026 | Push mower brands | 580 | 3.2% | 5 |
| Sep 2026 | Push mower brands | 770 | 3.7% | 5 |
| Oct 2025 | Walk behind mower brands | 970 | 4.1% | 5 |
| Nov 2025 | Walk behind mower brands | 1.1K | 4.5% | 5 |
| Dec 2025 | Walk behind mower brands | 860 | 4% | 5 |
| Jan 2026 | Walk behind mower brands | 790 | 3.8% | 5 |
| Feb 2026 | Walk behind mower brands | 1K | 5% | 4 |
| Mar 2026 | Walk behind mower brands | 740 | 3.6% | 5 |
| Apr 2026 | Walk behind mower brands | 600 | 3% | 5 |
| May 2026 | Walk behind mower brands | 590 | 3% | 5 |
| Jun 2026 | Walk behind mower brands | 570 | 3.1% | 5 |
| Jul 2026 | Walk behind mower brands | 500 | 2.9% | 5 |
| Aug 2026 | Walk behind mower brands | 580 | 3.2% | 5 |
| Sep 2026 | Walk behind mower brands | 770 | 3.8% | 5 |
| Oct 2025 | Snow blower brands | 1K | 5.1% | 3 |
| Nov 2025 | Snow blower brands | 1.1K | 4.6% | 3 |
| Dec 2025 | Snow blower brands | 890 | 4.1% | 3 |
| Jan 2026 | Snow blower brands | 820 | 4.3% | 4 |
| Feb 2026 | Snow blower brands | 1.1K | 5.9% | 3 |
| Mar 2026 | Snow blower brands | 790 | 4.2% | 4 |
| Apr 2026 | Snow blower brands | 640 | 3.7% | 4 |
| May 2026 | Snow blower brands | 620 | 3.8% | 4 |
| Jun 2026 | Snow blower brands | 600 | 4% | 4 |
| Jul 2026 | Snow blower brands | 550 | 3.9% | 4 |
| Aug 2026 | Snow blower brands | 630 | 4% | 4 |
| Sep 2026 | Snow blower brands | 820 | 4.6% | 4 |
| Oct 2025 | Plate compactor brands | 970 | 5% | 4 |
| Nov 2025 | Plate compactor brands | 1.1K | 5.5% | 3 |
| Dec 2025 | Plate compactor brands | 860 | 5% | 4 |
| Jan 2026 | Plate compactor brands | 790 | 4.6% | 4 |
| Feb 2026 | Plate compactor brands | 1K | 5.9% | 3 |
| Mar 2026 | Plate compactor brands | 740 | 4.3% | 4 |
| Apr 2026 | Plate compactor brands | 600 | 3.5% | 4 |
| May 2026 | Plate compactor brands | 590 | 3.5% | 4 |
| Jun 2026 | Plate compactor brands | 570 | 3.7% | 4 |
| Jul 2026 | Plate compactor brands | 500 | 3.3% | 4 |
| Aug 2026 | Plate compactor brands | 580 | 3.8% | 4 |
| Sep 2026 | Plate compactor brands | 770 | 4.3% | 4 |
| Oct 2025 | Portable generator brands | 2.2K | 21.7% | 2 |
| Nov 2025 | Portable generator brands | 1.1K | 9.2% | 2 |
| Dec 2025 | Portable generator brands | 1.1K | 9.2% | 2 |
| Jan 2026 | Portable generator brands | 1.3K | 12.2% | 2 |
| Feb 2026 | Portable generator brands | 1.2K | 13.5% | 2 |
| Mar 2026 | Portable generator brands | 1.3K | 13.7% | 2 |
| Apr 2026 | Portable generator brands | 1.7K | 18.8% | 2 |
| May 2026 | Portable generator brands | 950 | 13.9% | 2 |
| Jun 2026 | Portable generator brands | 1.3K | 17.2% | 2 |
| Jul 2026 | Portable generator brands | 1.1K | 15.9% | 2 |
| Aug 2026 | Portable generator brands | 1.1K | 13.1% | 2 |
| Sep 2026 | Portable generator brands | 1.1K | 11.4% | 2 |

## How are Honda Power Equipment’s branded searches counted?

Brandwave collects information about searches that people make online using Honda Power Equipment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “honda generator”
- “honda inverter generator”
- “honda lawn mower”
- “honda mower”
- “honda power equipment”
- “honda pressure washer”
- “honda water blaster”

## Which lawn mower brands compete with Honda Power Equipment?

- [Ryobi](/demand/nz/brands/ryobi)
- [Stihl](/demand/nz/brands/stihl)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Masport](/demand/nz/brands/masport): Head-to-head: /demand/nz/compare/honda-power-equipment-vs-masport
- [Makita](/demand/nz/brands/makita): Head-to-head: /demand/nz/compare/honda-power-equipment-vs-makita
- [Victa](/demand/nz/brands/victa): Head-to-head: /demand/nz/compare/honda-power-equipment-vs-victa
- [Cub Cadet](/demand/nz/brands/cub-cadet): Head-to-head: /demand/nz/compare/cub-cadet-vs-honda-power-equipment
- [Greenworks](/demand/nz/brands/greenworks): Head-to-head: /demand/nz/compare/greenworks-vs-honda-power-equipment
- [Rover](/demand/nz/brands/rover-mowers)

## Who owns Honda Power Equipment?

Honda Power Equipment is owned by Honda. Brandwave also tracks Honda, Honda ATV, Honda Marine, Honda Motorcycles and Honda Scooters, owned by the same company, in New Zealand.

- [Honda](/demand/nz/companies/honda): Owns 7 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Honda Power Equipment?

Honda Power Equipment is owned by Honda. Brandwave also tracks Honda, Honda ATV, Honda Marine, Honda Motorcycles and Honda Scooters, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Honda Power Equipment: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/honda-power-equipment

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/honda-power-equipment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
