---
title: "Honda Marine: search popularity and Share of Search in New Zealand"
description: "Honda Marine makes outboard motors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/honda-marine"
publisher: "Brandwave"
---

# Honda Marine: search popularity and Share of Search in New Zealand

Honda Marine makes outboard motors sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Honda Marine
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among outboard motor brands**: 12%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Outboard motor brands | 5 | 12% | 350 |

- [Outboard motor brands](/demand/nz/categories/nz-outboard-motor-brands)

## How has branded search demand for Honda Marine changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Honda Marine in New Zealand fell from 530 to 350.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand decreased from 15.1% to 12%.
- Across the 11 months ending August 2026, Honda Marine’s estimated Share of Search among outboard motor brands in New Zealand peaked at 15.1% in October 2025 and was lowest at 9.5% in April 2026.
- Across the 11 months ending August 2026, Honda Marine fell from 3rd to 5th among outboard motor brands in New Zealand.

## How did search popularity change for New Zealand outboard motor brands in August 2026?

- In August 2026, Yamaha Outboards gained estimated Share of Search among outboard motor brands in New Zealand, from 32.5% to 34%.
- In August 2026, Suzuki Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 15% to 13.7%.
- In August 2026, Honda Marine lost estimated Share of Search among outboard motor brands in New Zealand, from 12.6% to 12%.
- Tohatsu’s estimated Share of Search among outboard motor brands in New Zealand has lost ground for 3 months in a row, from 15.8% to 13.7% in August 2026.
- Estimated monthly branded searches for Mercury Marine in New Zealand fell 15.4% over 11 measured months, from 910 to 770 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Outboard motor brands | 530 | 15.1% | 3 |
| Nov 2025 | Outboard motor brands | 500 | 12.4% | 5 |
| Dec 2025 | Outboard motor brands | 590 | 13.5% | 3 |
| Jan 2026 | Outboard motor brands | 730 | 12% | 5 |
| Feb 2026 | Outboard motor brands | 570 | 13.9% | 3 |
| Mar 2026 | Outboard motor brands | 410 | 11.2% | 4 |
| Apr 2026 | Outboard motor brands | 280 | 9.5% | 5 |
| May 2026 | Outboard motor brands | 400 | 12.2% | 5 |
| Jun 2026 | Outboard motor brands | 380 | 12.2% | 5 |
| Jul 2026 | Outboard motor brands | 410 | 12.6% | 5 |
| Aug 2026 | Outboard motor brands | 350 | 12% | 5 |
| Sep 2026 | Outboard motor brands | — | — | — |

## How is Honda Marine measured?

Brandwave collects information about searches that people make online using Honda Marine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “15 horse honda outboard”
- “150 honda outboard motor”
- “4 stroke honda outboard motor”
- “honda marine outboard”
- “honda outboard”
- “honda outboard motors”

## Which outboard motor brands compete with Honda Marine?

- [Yamaha Outboards](/demand/nz/brands/yamaha-outboards): Head-to-head: /demand/nz/compare/honda-marine-vs-yamaha-outboards
- [Mercury Marine](/demand/nz/brands/mercury-marine): Head-to-head: /demand/nz/compare/honda-marine-vs-mercury-marine
- [Suzuki Marine](/demand/nz/brands/suzuki-marine): Head-to-head: /demand/nz/compare/honda-marine-vs-suzuki-marine
- [Tohatsu](/demand/nz/brands/tohatsu): Head-to-head: /demand/nz/compare/honda-marine-vs-tohatsu

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Honda Marine: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/honda-marine

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/honda-marine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.