---
title: "Hometown Mortgages: search popularity and Share of Search in New Zealand"
description: "Hometown Mortgages provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hometown-mortgages"
publisher: "Brandwave"
---

# Hometown Mortgages: search popularity and Share of Search in New Zealand

Hometown Mortgages provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hometown Mortgages
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whanganui mortgage advisers**: 0.13%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whanganui mortgage advisers | 5 | 0.13% | 10 |

- [Whanganui mortgage advisers](/demand/nz/categories/nz-whanganui-mortgage-advisers)

## How has branded search demand for Hometown Mortgages changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hometown Mortgages in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Hometown Mortgages’ estimated Share of Search among whanganui mortgage advisers in New Zealand held steady, from 0.11% to 0.13%.

## How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

- In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.4% to 82.2%.
- Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.
- Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whanganui mortgage advisers | 10 | 0.11% | 5 |
| Nov 2025 | Whanganui mortgage advisers | 10 | 0.12% | 5 |
| Dec 2025 | Whanganui mortgage advisers | 10 | 0.16% | 5 |
| Jan 2026 | Whanganui mortgage advisers | 10 | 0.12% | 5 |
| Feb 2026 | Whanganui mortgage advisers | 10 | 0.11% | 5 |
| Mar 2026 | Whanganui mortgage advisers | 10 | 0.11% | 5 |
| Apr 2026 | Whanganui mortgage advisers | 10 | 0.14% | 5 |
| May 2026 | Whanganui mortgage advisers | 10 | 0.12% | 5 |
| Jun 2026 | Whanganui mortgage advisers | 10 | 0.14% | 5 |
| Jul 2026 | Whanganui mortgage advisers | 20 | 0.25% | 5 |
| Aug 2026 | Whanganui mortgage advisers | 10 | 0.13% | 5 |
| Sep 2026 | Whanganui mortgage advisers | — | — | — |

## How is Hometown Mortgages measured?

Brandwave collects information about searches that people make online using Hometown Mortgages’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hometown mortgages”

## Which whanganui mortgage advisers compete with Hometown Mortgages?

- [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/hometown-mortgages-vs-nzhl
- [Vega](/demand/nz/brands/vega): Head-to-head: /demand/nz/compare/hometown-mortgages-vs-vega
- [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/hometown-mortgages-vs-mortgage-link
- [Home Trust Mortgages](/demand/nz/brands/home-trust-mortgages): Head-to-head: /demand/nz/compare/home-trust-mortgages-vs-hometown-mortgages

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hometown Mortgages: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hometown-mortgages

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hometown-mortgages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.