---
title: "Homegrown: search popularity and Share of Search in New Zealand"
description: "Homegrown is a music festival in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/homegrown"
publisher: "Brandwave"
---

# Homegrown: search popularity and Share of Search in New Zealand

Homegrown is a music festival in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Homegrown
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among music festivals**: 0.23%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Music festivals | 6 | 0.23% | 160 |

- [Music festivals](/demand/nz/categories/nz-music-festivals)

## How has branded search demand for Homegrown changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Homegrown in New Zealand fell from 560 to 160.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand decreased from 1.2% to 0.23%.
- Across the 11 months ending August 2026, Homegrown’s estimated Share of Search among music festivals in New Zealand peaked at 30.9% in March 2026 and was lowest at 0.23% in August 2026.

## How did search popularity change for New Zealand music festivals in August 2026?

- In August 2026, Laneway gained estimated Share of Search among music festivals in New Zealand, from 4.1% to 8.8%.
- In August 2026, Rhythm and Vines gained estimated Share of Search among music festivals in New Zealand, from 76.4% to 78.7%.
- In August 2026, Northern Bass lost estimated Share of Search among music festivals in New Zealand, from 15.7% to 8.9%.
- Electric Avenue’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 8.6% to 2.7% in August 2026.
- Splore’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 4.5% to 0.66% in August 2026.
- Homegrown’s estimated Share of Search among music festivals in New Zealand has lost ground for 3 months in a row, from 3.4% to 0.23% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Music festivals | 560 | 1.2% | 6 |
| Nov 2025 | Music festivals | 550 | 1.1% | 6 |
| Dec 2025 | Music festivals | 740 | 0.53% | 6 |
| Jan 2026 | Music festivals | 1.4K | 1.4% | 6 |
| Feb 2026 | Music festivals | 2.2K | 1.5% | 5 |
| Mar 2026 | Music festivals | 5.6K | 30.9% | 1 |
| Apr 2026 | Music festivals | 280 | 2.3% | 6 |
| May 2026 | Music festivals | 330 | 3.4% | 6 |
| Jun 2026 | Music festivals | 120 | 0.96% | 6 |
| Jul 2026 | Music festivals | 120 | 0.23% | 6 |
| Aug 2026 | Music festivals | 160 | 0.23% | 6 |
| Sep 2026 | Music festivals | — | — | — |

## How is Homegrown measured?

Brandwave collects information about searches that people make online using Homegrown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “homegrown festival”
- “homegrown lineup”
- “homegrown tickets”
- “homegrown wellington”

## Which music festivals compete with Homegrown?

- [Rhythm and Vines](/demand/nz/brands/rhythm-and-vines): Head-to-head: /demand/nz/compare/homegrown-vs-rhythm-and-vines
- [Northern Bass](/demand/nz/brands/northern-bass): Head-to-head: /demand/nz/compare/homegrown-vs-northern-bass
- [Laneway](/demand/nz/brands/laneway): Head-to-head: /demand/nz/compare/homegrown-vs-laneway
- [Electric Avenue](/demand/nz/brands/electric-avenue): Head-to-head: /demand/nz/compare/electric-avenue-vs-homegrown
- [Splore](/demand/nz/brands/splore): Head-to-head: /demand/nz/compare/homegrown-vs-splore

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Homegrown: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/homegrown

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/homegrown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.