--- title: "Homebase: search popularity in New Zealand" description: "Homebase provides tools and services to plan employee shifts and work schedules. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/homebase-scheduling" publisher: "Brandwave" --- # Homebase: search popularity in New Zealand Homebase provides tools and services to plan employee shifts and work schedules. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Homebase - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among employee scheduling platforms**: 16.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee scheduling platforms | 2 | 16.2% | 2.9K | - [Employee scheduling platforms](/demand/nz/categories/nz-employee-scheduling-platforms) ## Top employee scheduling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Homebase did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee scheduling platforms - Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero - Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah - Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda - Searched Google, AI Overview "best scheduling software": named none of the brands we track - Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf Not named in any answer: Homebase, Sling and When I Work. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Homebase changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Homebase in New Zealand rose from 1.9K to 2.9K. - Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand increased from 10.8% to 16.2%. - Across the 12 months ending September 2026, Homebase’s share of searches among employee scheduling platforms in New Zealand peaked at 22.2% in May 2026 and was lowest at 10.8% in October 2025. - Across the 12 months ending September 2026, Homebase rose from 3rd to 2nd among employee scheduling platforms in New Zealand. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%. - In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%. - Droppah’s share of searches among employee scheduling platforms in New Zealand has gained ground for 3 months in a row, from 10% to 10.6% in September 2026. - Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. - Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026. - Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee scheduling platforms | 1.9K | 10.8% | 3 | | Nov 2025 | Employee scheduling platforms | 2.4K | 13% | 3 | | Dec 2025 | Employee scheduling platforms | 2.4K | 15.4% | 2 | | Jan 2026 | Employee scheduling platforms | 1.9K | 12.4% | 2 | | Feb 2026 | Employee scheduling platforms | 1.9K | 12.2% | 3 | | Mar 2026 | Employee scheduling platforms | 2.4K | 12.8% | 2 | | Apr 2026 | Employee scheduling platforms | 2.4K | 15.2% | 2 | | May 2026 | Employee scheduling platforms | 4.4K | 22.2% | 2 | | Jun 2026 | Employee scheduling platforms | 3.6K | 19% | 2 | | Jul 2026 | Employee scheduling platforms | 3.6K | 19% | 2 | | Aug 2026 | Employee scheduling platforms | 3.6K | 19.3% | 2 | | Sep 2026 | Employee scheduling platforms | 2.9K | 16.2% | 2 | ## How are Homebase’s branded searches counted? Brandwave collects information about searches that people make online using Homebase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “homebase” - “homebase scheduling” ## Which employee scheduling platforms compete with Homebase? - [Employment Hero](/demand/nz/brands/employment-hero): Head-to-head: /demand/nz/compare/employment-hero-vs-homebase-scheduling - [Droppah](/demand/nz/brands/droppah): Head-to-head: /demand/nz/compare/droppah-vs-homebase-scheduling - [Sling](/demand/nz/brands/sling-scheduling): Head-to-head: /demand/nz/compare/homebase-scheduling-vs-sling-scheduling - [Connecteam](/demand/nz/brands/connecteam): Head-to-head: /demand/nz/compare/connecteam-vs-homebase-scheduling - [When I Work](/demand/nz/brands/when-i-work): Head-to-head: /demand/nz/compare/homebase-scheduling-vs-when-i-work - [RosterElf](/demand/nz/brands/rosterelf) - [Deputy](/demand/nz/brands/deputy) - [Tanda](/demand/nz/brands/tanda) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Homebase: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/homebase-scheduling This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/homebase-scheduling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.