---
title: "Holman: search popularity and Share of Search in New Zealand"
description: "Holman makes garden watering products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/holman"
publisher: "Brandwave"
---

# Holman: search popularity and Share of Search in New Zealand

Holman makes garden watering products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Holman
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among garden watering brands**: 6.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Garden watering brands | 3 | 6.8% | 100 |

- [Garden watering brands](/demand/nz/categories/nz-garden-watering-brands)

## How has branded search demand for Holman changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Holman in New Zealand fell from 210 to 100.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand decreased from 7.6% to 6.8%.
- Across the 11 months ending August 2026, Holman’s estimated Share of Search among garden watering brands in New Zealand peaked at 10.1% in December 2025 and was lowest at 4.8% in June 2026.
- Across the 11 months ending August 2026, Holman rose from 4th to 3rd among garden watering brands in New Zealand.

## How did search popularity change for New Zealand garden watering brands in August 2026?

- In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.
- In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.
- In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.
- Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garden watering brands | 210 | 7.6% | 4 |
| Nov 2025 | Garden watering brands | 400 | 9.2% | 3 |
| Dec 2025 | Garden watering brands | 440 | 10.1% | 3 |
| Jan 2026 | Garden watering brands | 270 | 9.1% | 3 |
| Feb 2026 | Garden watering brands | 170 | 9.1% | 3 |
| Mar 2026 | Garden watering brands | 170 | 9.3% | 3 |
| Apr 2026 | Garden watering brands | 90 | 7.4% | 4 |
| May 2026 | Garden watering brands | 100 | 7.7% | 3 |
| Jun 2026 | Garden watering brands | 50 | 4.8% | 4 |
| Jul 2026 | Garden watering brands | 80 | 7.3% | 4 |
| Aug 2026 | Garden watering brands | 100 | 6.8% | 3 |
| Sep 2026 | Garden watering brands | — | — | — |

## How is Holman measured?

Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “holman hose”
- “holman hose fittings”
- “holman irrigation”
- “holman sprinkler”
- “holman sprinkler timer”

## Which garden watering brands compete with Holman?

- [Gardena](/demand/nz/brands/gardena): Head-to-head: /demand/nz/compare/gardena-vs-holman
- [Hozelock](/demand/nz/brands/hozelock): Head-to-head: /demand/nz/compare/holman-vs-hozelock
- [Pope](/demand/nz/brands/pope): Head-to-head: /demand/nz/compare/holman-vs-pope

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Holman: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/holman

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/holman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.