--- title: "How popular is Holland Beckett – Rotorua? Searches and AI answers in New Zealand" description: "Holland Beckett – Rotorua is a law firm in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/holland-beckett-rotorua" publisher: "Brandwave" --- # How popular is Holland Beckett – Rotorua? Searches and AI answers in New Zealand Holland Beckett – Rotorua is a law firm in Rotorua. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Holland Beckett – Rotorua - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Rotorua law firms**: 12.9% ## Where does Holland Beckett – Rotorua compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rotorua law firms | 3 | 12.9% | 90 | - [Rotorua law firms](/demand/nz/locations/rotorua/law-firms) ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Holland Beckett – Rotorua appeared in all three answers. Holland Beckett – Rotorua is the second most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Holland Beckett – Rotorua changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Holland Beckett – Rotorua in New Zealand rose from 140 to 170. - Across the 12 months ending October 2026, Holland Beckett – Rotorua’s share of searches among Rotorua law firms in New Zealand increased from 11.4% to 12.9%. - Across the 12 months ending October 2026, Holland Beckett – Rotorua’s share of searches among Rotorua law firms in New Zealand peaked at 14.3% in April 2026 and was lowest at 8.8% in December 2025. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, The Law Shop overtook Lance Lawson to become the leader among Rotorua law firms in New Zealand, with 28.6% of the searches. - In October 2026, Sandford Wall overtook Alchemy Law to rank 5th among Rotorua law firms in New Zealand, with 8.6% of the searches. - In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches. - In October 2026, Lance Lawson gained share of searches among Rotorua law firms in New Zealand, from 23.4% to 25.7%. - In October 2026, JB Morrison lost share of searches among Rotorua law firms in New Zealand, from 16.9% to 12.9%. - In October 2026, Steens Law lost share of searches among Rotorua law firms in New Zealand, from 5.2% to 2.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Rotorua law firms | 90 | 11.4% | 3 | | Dec 2025 | Rotorua law firms | 50 | 8.8% | 4 | | Jan 2026 | Rotorua law firms | 90 | 13.8% | 3 | | Feb 2026 | Rotorua law firms | 110 | 13.1% | 3 | | Mar 2026 | Rotorua law firms | 70 | 9.5% | 4 | | Apr 2026 | Rotorua law firms | 90 | 14.3% | 3 | | May 2026 | Rotorua law firms | 110 | 14.1% | 4 | | Jun 2026 | Rotorua law firms | 90 | 11.1% | 5 | | Jul 2026 | Rotorua law firms | 90 | 12.5% | 3 | | Aug 2026 | Rotorua law firms | 90 | 11.3% | 4 | | Sep 2026 | Rotorua law firms | 90 | 11.7% | 4 | | Oct 2026 | Rotorua law firms | 90 | 12.9% | 3 | ## How are Holland Beckett – Rotorua’s branded searches counted? Brandwave collects information about searches that people make online using Holland Beckett – Rotorua’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “holland beckett rotorua” ## Which Rotorua law firms compete with Holland Beckett – Rotorua? - [The Law Shop](/demand/nz/brands/the-law-shop): Head-to-head: /demand/nz/compare/holland-beckett-rotorua-vs-the-law-shop - [Lance Lawson](/demand/nz/brands/lance-lawson): Head-to-head: /demand/nz/compare/holland-beckett-rotorua-vs-lance-lawson - [JB Morrison](/demand/nz/brands/jb-morrison): Head-to-head: /demand/nz/compare/holland-beckett-rotorua-vs-jb-morrison - [Sandford Wall](/demand/nz/brands/sandford-wall): Head-to-head: /demand/nz/compare/holland-beckett-rotorua-vs-sandford-wall - [Alchemy Law](/demand/nz/brands/alchemy-law): Head-to-head: /demand/nz/compare/alchemy-law-vs-holland-beckett-rotorua - [Steens Law](/demand/nz/brands/steens-law) - [Matthew Shaw Legal](/demand/nz/brands/matthew-shaw-legal) - [OSC Law](/demand/nz/brands/osc-law) - [Rodgers & Co](/demand/nz/brands/rodgers-co-lawyers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Holland Beckett – Rotorua? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/holland-beckett-rotorua This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/holland-beckett-rotorua. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.