--- title: "Holland America Line: search popularity and Share of Search in New Zealand" description: "Holland America Line is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/holland-america-line" publisher: "Brandwave" --- # Holland America Line: search popularity and Share of Search in New Zealand Holland America Line is a cruise line sailing from or around New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Holland America Line - **Owned by**: Carnival Corporation - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cruise lines**: 4.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cruise lines | 7 | 4.6% | 2.6K | - [Cruise lines](/demand/nz/categories/nz-cruise-lines) ## How has branded search demand for Holland America Line changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Holland America Line in New Zealand fell from 2.8K to 2.6K. - Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand peaked at 9.4% in March 2026 and was lowest at 4.2% in December 2025. - Across the 11 months ending August 2026, Holland America Line rose from 8th to 7th among cruise lines in New Zealand. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Princess Cruises overtook Carnival Cruise Line to take the highest estimated Share of Search among cruise lines in New Zealand, at 21.9%. - In August 2026, Viking gained estimated Share of Search among cruise lines in New Zealand, from 7.5% to 8.8%. - In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%. - In August 2026, MSC Cruises gained estimated Share of Search among cruise lines in New Zealand, from 2.2% to 2.7%. - In August 2026, Royal Caribbean lost estimated Share of Search among cruise lines in New Zealand, from 20.9% to 19%. - In August 2026, Carnival Cruise Line lost estimated Share of Search among cruise lines in New Zealand, from 21.5% to 20.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cruise lines | 2.8K | 4.9% | 8 | | Nov 2025 | Cruise lines | 3.5K | 5.6% | 7 | | Dec 2025 | Cruise lines | 2.6K | 4.2% | 8 | | Jan 2026 | Cruise lines | 4.3K | 5.1% | 7 | | Feb 2026 | Cruise lines | 4K | 4.6% | 7 | | Mar 2026 | Cruise lines | 6.3K | 9.4% | 5 | | Apr 2026 | Cruise lines | 2.6K | 4.7% | 7 | | May 2026 | Cruise lines | 3.1K | 5.8% | 7 | | Jun 2026 | Cruise lines | 2.6K | 4.8% | 7 | | Jul 2026 | Cruise lines | 3K | 5.1% | 7 | | Aug 2026 | Cruise lines | 2.6K | 4.6% | 7 | | Sep 2026 | Cruise lines | — | — | — | ## How is Holland America Line measured? Brandwave collects information about searches that people make online using Holland America Line’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “holland america” - “holland america cruise” - “holland america cruise line” - “holland america cruises nz” - “holland america line” - “holland america line near me” - “holland america line new zealand” - “holland america ms zaandam” - “holland america noordam” - “holland america nz” - “holland america oosterdam” - “holland america ships” - “holland america westerdam” - “hollandamerica com” - “hollandamericaline” - “hollandamericaline cruise” ## Which cruise lines compete with Holland America Line? - [Princess Cruises](/demand/nz/brands/princess-cruises) - [Carnival Cruise Line](/demand/nz/brands/carnival-cruise-line) - [Royal Caribbean](/demand/nz/brands/royal-caribbean) - [Celebrity Cruises](/demand/nz/brands/celebrity-cruises): Head-to-head: /demand/nz/compare/celebrity-cruises-vs-holland-america-line - [Viking](/demand/nz/brands/viking): Head-to-head: /demand/nz/compare/holland-america-line-vs-viking - [Norwegian Cruise Line](/demand/nz/brands/norwegian-cruise-line): Head-to-head: /demand/nz/compare/holland-america-line-vs-norwegian-cruise-line - [P&O Cruises](/demand/nz/brands/p-and-o-cruises): Head-to-head: /demand/nz/compare/holland-america-line-vs-p-and-o-cruises - [MSC Cruises](/demand/nz/brands/msc-cruises): Head-to-head: /demand/nz/compare/holland-america-line-vs-msc-cruises - [Cunard](/demand/nz/brands/cunard) ## Who owns Holland America Line? Holland America Line is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, P&O Cruises and Princess Cruises, owned by the same company, in New Zealand. - [Carnival Corporation](/demand/nz/companies/carnival-corporation): Owns 5 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Holland America Line? Holland America Line is owned by Carnival Corporation. Brandwave also tracks Carnival Cruise Line, Cunard, P&O Cruises and Princess Cruises, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Holland America Line: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/holland-america-line This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/holland-america-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.