---
title: "Holiday Parks New Zealand: search popularity and Share of Search in New Zealand"
description: "Holiday Parks New Zealand runs holiday parks in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/holiday-parks-new-zealand"
publisher: "Brandwave"
---

# Holiday Parks New Zealand: search popularity and Share of Search in New Zealand

Holiday Parks New Zealand runs holiday parks in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Holiday Parks New Zealand
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among holiday park chains**: 2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Holiday park chains | 3 | 2% | 820 |

- [Holiday park chains](/demand/nz/categories/nz-holiday-park-chains)

## How has branded search demand for Holiday Parks New Zealand changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Holiday Parks New Zealand in New Zealand fell from 1.3K to 820.
- Across the 11 months ending August 2026, Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand held steady, from 1.6% to 2%.

## How did search popularity change for New Zealand holiday park chains in August 2026?

- In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%.
- In August 2026, TOP 10 Holiday Parks lost estimated Share of Search among holiday park chains in New Zealand, from 85.5% to 83.4%.
- Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026.
- Estimated monthly branded searches for Kiwi Holiday Parks in New Zealand fell 67.9% over 11 measured months, from 280 to 90 in August 2026.
- Estimated monthly branded searches for Discovery Parks in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Holiday park chains | 1.3K | 1.6% | 3 |
| Nov 2025 | Holiday park chains | 1.5K | 1.6% | 3 |
| Dec 2025 | Holiday park chains | 1.7K | 1.4% | 3 |
| Jan 2026 | Holiday park chains | 1.9K | 1.4% | 3 |
| Feb 2026 | Holiday park chains | 1.1K | 1.1% | 3 |
| Mar 2026 | Holiday park chains | 1K | 1.1% | 3 |
| Apr 2026 | Holiday park chains | 680 | 1% | 3 |
| May 2026 | Holiday park chains | 610 | 1.3% | 3 |
| Jun 2026 | Holiday park chains | 550 | 1.6% | 3 |
| Jul 2026 | Holiday park chains | 740 | 1.7% | 3 |
| Aug 2026 | Holiday park chains | 820 | 2% | 3 |
| Sep 2026 | Holiday park chains | — | — | — |

## How is Holiday Parks New Zealand measured?

Brandwave collects information about searches that people make online using Holiday Parks New Zealand’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “best holiday parks new zealand”
- “holiday parks new zealand”
- “top ten holiday parks new zealand”

## Which holiday park chains compete with Holiday Parks New Zealand?

- [TOP 10 Holiday Parks](/demand/nz/brands/top-10-holiday-parks): Head-to-head: /demand/nz/compare/holiday-parks-new-zealand-vs-top-10-holiday-parks
- [NZMCA](/demand/nz/brands/nzmca): Head-to-head: /demand/nz/compare/holiday-parks-new-zealand-vs-nzmca
- [Kiwi Holiday Parks](/demand/nz/brands/kiwi-holiday-parks): Head-to-head: /demand/nz/compare/holiday-parks-new-zealand-vs-kiwi-holiday-parks
- [Discovery Parks](/demand/nz/brands/discovery-parks): Head-to-head: /demand/nz/compare/discovery-parks-vs-holiday-parks-new-zealand

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Holiday Parks New Zealand: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/holiday-parks-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/holiday-parks-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.