--- title: "Holden: search popularity and Share of Search in New Zealand" description: "HOLDEN is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/holden" publisher: "Brandwave" --- # Holden: search popularity and Share of Search in New Zealand HOLDEN is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Holden - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among car brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car brands | 22 | 1.2% | 14.8K | - [Car brands](/demand/nz/categories/nz-car-brands) ## How has branded search demand for Holden changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Holden in New Zealand fell from 16.5K to 14.8K. - Across the 11 months ending August 2026, Holden fell from 20th to 22nd among car brands in New Zealand. ## How did search popularity change for New Zealand car brands in August 2026? - Mazda’s estimated Share of Search among car brands in New Zealand has gained ground for 3 months in a row, from 3.6% to 4.2% in August 2026. - In August 2026, Jaguar rose from 39th to 28th among car brands in New Zealand. - In August 2026, Geely rose from 40th to 31st among car brands in New Zealand. - In August 2026, LDV rose from 56th to 48th among car brands in New Zealand. - In August 2026, Skoda rose from 37th to 29th among car brands in New Zealand. - In August 2026, Denza rose from 45th to 38th among car brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car brands | 16.5K | 1.3% | 20 | | Nov 2025 | Car brands | 16.3K | 1.4% | 21 | | Dec 2025 | Car brands | 14.8K | 1.3% | 21 | | Jan 2026 | Car brands | 15.9K | 1.2% | 21 | | Feb 2026 | Car brands | 15.3K | 1.3% | 20 | | Mar 2026 | Car brands | 16.4K | 1.1% | 23 | | Apr 2026 | Car brands | 18.2K | 1.4% | 20 | | May 2026 | Car brands | 13.8K | 1.1% | 23 | | Jun 2026 | Car brands | 16.8K | 1.4% | 19 | | Jul 2026 | Car brands | 13K | 1.1% | 21 | | Aug 2026 | Car brands | 14.8K | 1.2% | 22 | | Sep 2026 | Car brands | — | — | — | ## How is Holden measured? Brandwave collects information about searches that people make online using Holden’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “holden” - “holden astra” - “holden barina” - “holden car” - “holden cars” - “holden colorado” - “holden commodore” - “holden cruze” - “holden new zealand” - “holden nz” ## Which car brands compete with Holden? - [Toyota](/demand/nz/brands/toyota) - [Mitsubishi](/demand/nz/brands/mitsubishi) - [BYD](/demand/nz/brands/byd) - [Ford](/demand/nz/brands/ford) - [Mazda](/demand/nz/brands/mazda) - [Honda](/demand/nz/brands/honda) - [Tesla](/demand/nz/brands/tesla) - [Kia](/demand/nz/brands/kia) - [Nissan](/demand/nz/brands/nissan) - [BMW](/demand/nz/brands/bmw) - [Subaru](/demand/nz/brands/subaru) - [Volkswagen](/demand/nz/brands/volkswagen) - [Audi](/demand/nz/brands/audi) - [Mercedes-Benz](/demand/nz/brands/mercedes-benz) - [Suzuki](/demand/nz/brands/suzuki) - [Hyundai](/demand/nz/brands/hyundai) - [Porsche](/demand/nz/brands/porsche) - [Lamborghini](/demand/nz/brands/lamborghini) - [Zeekr](/demand/nz/brands/zeekr): Head-to-head: /demand/nz/compare/holden-vs-zeekr - [Land Rover](/demand/nz/brands/land-rover): Head-to-head: /demand/nz/compare/holden-vs-land-rover - [Lexus](/demand/nz/brands/lexus): Head-to-head: /demand/nz/compare/holden-vs-lexus - [Jaecoo](/demand/nz/brands/jaecoo): Head-to-head: /demand/nz/compare/holden-vs-jaecoo - [GWM](/demand/nz/brands/gwm): Head-to-head: /demand/nz/compare/gwm-vs-holden - [Jeep](/demand/nz/brands/jeep) - [Ferrari](/demand/nz/brands/ferrari) - [Aston Martin](/demand/nz/brands/aston-martin) - [Jaguar](/demand/nz/brands/jaguar) - [Skoda](/demand/nz/brands/skoda) - [Chery](/demand/nz/brands/chery) - [Geely](/demand/nz/brands/geely) - [Volvo](/demand/nz/brands/volvo) - [Mclaren](/demand/nz/brands/mclaren) - [Dodge](/demand/nz/brands/dodge) - [Rolls-Royce](/demand/nz/brands/rolls-royce) - [Haval](/demand/nz/brands/haval) - [MG](/demand/nz/brands/mg) - [Denza](/demand/nz/brands/denza) - [Leapmotor](/demand/nz/brands/leapmotor) - [Peugeot](/demand/nz/brands/peugeot) - [Isuzu](/demand/nz/brands/isuzu) - [Cupra](/demand/nz/brands/cupra) - [XPENG](/demand/nz/brands/xpeng) - [Chevrolet](/demand/nz/brands/chevrolet) - [MINI](/demand/nz/brands/mini) - [Dongfeng](/demand/nz/brands/dongfeng) - [Polestar](/demand/nz/brands/polestar) - [LDV](/demand/nz/brands/ldv) - [Mahindra](/demand/nz/brands/mahindra) - [Bentley](/demand/nz/brands/bentley) - [Cadillac](/demand/nz/brands/cadillac) - [Alfa Romeo](/demand/nz/brands/alfa-romeo) - [Fiat](/demand/nz/brands/fiat) - [Maserati](/demand/nz/brands/maserati) - [GMC](/demand/nz/brands/gmc) - [KGM](/demand/nz/brands/kgm) - [Daihatsu](/demand/nz/brands/daihatsu) - [Lotus](/demand/nz/brands/lotus) - [Chrysler](/demand/nz/brands/chrysler) - [Infiniti](/demand/nz/brands/infiniti) - [Genesis](/demand/nz/brands/genesis) - [Renault](/demand/nz/brands/renault) - [Citroen](/demand/nz/brands/citroen) - [Tank](/demand/nz/brands/tank) - [Datsun](/demand/nz/brands/datsun) - [RAM](/demand/nz/brands/ram) - [Smart](/demand/nz/brands/smart) - [Hummer](/demand/nz/brands/hummer) - [Ineos](/demand/nz/brands/ineos) - [Opel](/demand/nz/brands/opel) - [Abarth](/demand/nz/brands/abarth) - [Saab](/demand/nz/brands/saab) - [TVR](/demand/nz/brands/tvr) - [Seat](/demand/nz/brands/seat) - [Morgan](/demand/nz/brands/morgan) - [Ora](/demand/nz/brands/ora) - [Caterham](/demand/nz/brands/caterham) - [Jac](/demand/nz/brands/jac) - [Lada](/demand/nz/brands/lada) - [Lincoln](/demand/nz/brands/lincoln) - [Alpine](/demand/nz/brands/alpine) - [DS](/demand/nz/brands/ds) - [Plymouth](/demand/nz/brands/plymouth) - [Rover](/demand/nz/brands/rover) - [Austin](/demand/nz/brands/austin) - [Proton](/demand/nz/brands/proton) - [Pontiac](/demand/nz/brands/pontiac) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Holden: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/holden This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/holden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.