---
title: "HOKA: search popularity and Share of Search in New Zealand"
description: "HOKA offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hoka"
publisher: "Brandwave"
---

# HOKA: search popularity and Share of Search in New Zealand

HOKA offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HOKA
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among running shoe brands**: 21%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Running shoe brands | 2 | 21% | 25.2K |

- [Running shoe brands](/demand/nz/categories/nz-running-shoe-brands)

## How has branded search demand for HOKA changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HOKA in New Zealand held steady, from 24.1K to 25.2K.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand decreased from 23.5% to 21%.
- Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand peaked at 26.7% in December 2025 and was lowest at 20.5% in May 2026.

## How did search popularity change for New Zealand running shoe brands in August 2026?

- Estimated monthly branded searches for Brooks in New Zealand rose 35.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
- Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026.
- Estimated monthly branded searches for ASICS in New Zealand rose 24.1% over 11 measured months, from 58.8K to 73K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Running shoe brands | 24.1K | 23.5% | 2 |
| Nov 2025 | Running shoe brands | 30.7K | 25.1% | 2 |
| Dec 2025 | Running shoe brands | 30.9K | 26.7% | 2 |
| Jan 2026 | Running shoe brands | 28.6K | 23.5% | 2 |
| Feb 2026 | Running shoe brands | 25.6K | 22.9% | 2 |
| Mar 2026 | Running shoe brands | 25.2K | 21.9% | 2 |
| Apr 2026 | Running shoe brands | 27.2K | 23.1% | 2 |
| May 2026 | Running shoe brands | 24.4K | 20.5% | 2 |
| Jun 2026 | Running shoe brands | 24.8K | 21.2% | 2 |
| Jul 2026 | Running shoe brands | 24.6K | 21.1% | 2 |
| Aug 2026 | Running shoe brands | 25.2K | 21% | 2 |
| Sep 2026 | Running shoe brands | — | — | — |

## How is HOKA measured?

Brandwave collects information about searches that people make online using HOKA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hoka”
- “hoka bondi”
- “hoka bondi 9”
- “hoka clifton”
- “hoka clifton 9”
- “hoka com”
- “hoka gym shoes”
- “hoka mach 6”
- “hoka near me”
- “hoka new zealand”
- “hoka nz”
- “hoka online”
- “hoka shoes”
- “hoka speedgoat”
- “hoka speedgoat 6”
- “hoka trainers”
- “red hoka”

## Which running shoe brands compete with HOKA?

- [ASICS](/demand/nz/brands/asics): Head-to-head: /demand/nz/compare/asics-vs-hoka
- [On](/demand/nz/brands/on): Head-to-head: /demand/nz/compare/hoka-vs-on
- [Mizuno](/demand/nz/brands/mizuno): Head-to-head: /demand/nz/compare/hoka-vs-mizuno
- [Saucony](/demand/nz/brands/saucony): Head-to-head: /demand/nz/compare/hoka-vs-saucony
- [Brooks](/demand/nz/brands/brooks): Head-to-head: /demand/nz/compare/brooks-vs-hoka

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HOKA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hoka

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hoka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.