---
title: "Hobson Wealth: search popularity and Share of Search in New Zealand"
description: "Hobson Wealth is a wealth management firm in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hobson-wealth"
publisher: "Brandwave"
---

# Hobson Wealth: search popularity and Share of Search in New Zealand

Hobson Wealth is a wealth management firm in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hobson Wealth
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wealth management firms**: 0.25%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wealth management firms | 5 | 0.25% | 100 |

- [Wealth management firms](/demand/nz/categories/nz-wealth-management-firms)

## How has branded search demand for Hobson Wealth changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hobson Wealth in New Zealand fell from 110 to 100.
- Across the 11 months ending August 2026, Hobson Wealth’s estimated Share of Search among wealth management firms in New Zealand held steady, from 0.28% to 0.25%.

## How did search popularity change for New Zealand wealth management firms in August 2026?

- In August 2026, Jarden overtook JBWere to rank 3rd among wealth management firms in New Zealand, at 12.3%.
- In August 2026, Craigs Investment Partners lost estimated Share of Search among wealth management firms in New Zealand, from 49.8% to 47.6%.
- In August 2026, JBWere lost estimated Share of Search among wealth management firms in New Zealand, from 7.8% to 6.3%.
- In August 2026, Forsyth Barr lost estimated Share of Search among wealth management firms in New Zealand, from 34.4% to 33.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wealth management firms | 110 | 0.28% | 5 |
| Nov 2025 | Wealth management firms | 110 | 0.34% | 5 |
| Dec 2025 | Wealth management firms | 80 | 0.29% | 5 |
| Jan 2026 | Wealth management firms | 120 | 0.38% | 5 |
| Feb 2026 | Wealth management firms | 110 | 0.34% | 5 |
| Mar 2026 | Wealth management firms | 160 | 0.46% | 5 |
| Apr 2026 | Wealth management firms | 110 | 0.35% | 5 |
| May 2026 | Wealth management firms | 100 | 0.28% | 5 |
| Jun 2026 | Wealth management firms | 110 | 0.3% | 5 |
| Jul 2026 | Wealth management firms | 110 | 0.34% | 5 |
| Aug 2026 | Wealth management firms | 100 | 0.25% | 5 |
| Sep 2026 | Wealth management firms | — | — | — |

## How is Hobson Wealth measured?

Brandwave collects information about searches that people make online using Hobson Wealth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hobson wealth”
- “hobson wealth nz”
- “hobsonwealth”

## Which wealth management firms compete with Hobson Wealth?

- [Craigs Investment Partners](/demand/nz/brands/craigs-investment-partners): Head-to-head: /demand/nz/compare/craigs-investment-partners-vs-hobson-wealth
- [Forsyth Barr](/demand/nz/brands/forsyth-barr): Head-to-head: /demand/nz/compare/forsyth-barr-vs-hobson-wealth
- [Jarden](/demand/nz/brands/jarden): Head-to-head: /demand/nz/compare/hobson-wealth-vs-jarden
- [JBWere](/demand/nz/brands/jbwere): Head-to-head: /demand/nz/compare/hobson-wealth-vs-jbwere

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hobson Wealth: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hobson-wealth

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hobson-wealth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.