---
title: "Hobson Mills Law: search popularity and Share of Search in New Zealand"
description: "Hobson Mills Law provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hobson-mills-law"
publisher: "Brandwave"
---

# Hobson Mills Law: search popularity and Share of Search in New Zealand

Hobson Mills Law provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hobson Mills Law
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kapiti law firms**: 5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kapiti law firms | 3 | 5% | 40 |

- [Kapiti law firms](/demand/nz/categories/nz-kapiti-law-firms)

## How has branded search demand for Hobson Mills Law changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hobson Mills Law in New Zealand fell from 50 to 40.
- Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand decreased from 7.7% to 5%.
- Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand peaked at 10.1% in December 2025 and was lowest at 5% in August 2026.

## How did search popularity change for New Zealand kapiti law firms in August 2026?

- In August 2026, Kāpiti Law gained estimated Share of Search among kapiti law firms in New Zealand, from 75% to 78.8%.
- In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%.
- In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kapiti law firms | 50 | 7.7% | 3 |
| Nov 2025 | Kapiti law firms | 60 | 6.3% | 3 |
| Dec 2025 | Kapiti law firms | 70 | 10.1% | 3 |
| Jan 2026 | Kapiti law firms | 50 | 7.4% | 3 |
| Feb 2026 | Kapiti law firms | 70 | 9.3% | 3 |
| Mar 2026 | Kapiti law firms | 70 | 7.9% | 3 |
| Apr 2026 | Kapiti law firms | 40 | 6.8% | 3 |
| May 2026 | Kapiti law firms | 40 | 6% | 3 |
| Jun 2026 | Kapiti law firms | 50 | 7.5% | 3 |
| Jul 2026 | Kapiti law firms | 40 | 6.3% | 3 |
| Aug 2026 | Kapiti law firms | 40 | 5% | 3 |
| Sep 2026 | Kapiti law firms | — | — | — |

## How is Hobson Mills Law measured?

Brandwave collects information about searches that people make online using Hobson Mills Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hobson mills”
- “susie mills law”

## Which kapiti law firms compete with Hobson Mills Law?

- [Kāpiti Law](/demand/nz/brands/kapiti-law): Head-to-head: /demand/nz/compare/hobson-mills-law-vs-kapiti-law
- [The Law Connection](/demand/nz/brands/the-law-connection): Head-to-head: /demand/nz/compare/hobson-mills-law-vs-the-law-connection

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hobson Mills Law: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hobson-mills-law

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hobson-mills-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.