---
title: "Hobie: search popularity and Share of Search in New Zealand"
description: "Hobie makes kayaks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hobie"
publisher: "Brandwave"
---

# Hobie: search popularity and Share of Search in New Zealand

Hobie makes kayaks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hobie
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kayak brands**: 4.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kayak brands | 5 | 4.9% | 60 |

- [Kayak brands](/demand/nz/categories/nz-kayak-brands)

## How has branded search demand for Hobie changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hobie in New Zealand fell from 70 to 60.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand increased from 4.2% to 4.9%.
- Across the 11 months ending August 2026, Hobie’s estimated Share of Search among kayak brands in New Zealand peaked at 4.9% in August 2026 and was lowest at 3.6% in December 2025.

## How did search popularity change for New Zealand kayak brands in August 2026?

- In August 2026, Mission Kayaking overtook Feelfree to rank 3rd among kayak brands in New Zealand, at 13.9%.
- In August 2026, Viking Kayaks gained estimated Share of Search among kayak brands in New Zealand, from 50.5% to 54.1%.
- In August 2026, Feelfree lost estimated Share of Search among kayak brands in New Zealand, from 16.2% to 10.7%.
- In August 2026, Ocean Kayak lost estimated Share of Search among kayak brands in New Zealand, from 18.9% to 16.4%.
- Estimated monthly branded searches for Hobie in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kayak brands | 70 | 4.2% | 5 |
| Nov 2025 | Kayak brands | 110 | 4.2% | 5 |
| Dec 2025 | Kayak brands | 90 | 3.6% | 5 |
| Jan 2026 | Kayak brands | 110 | 4.2% | 5 |
| Feb 2026 | Kayak brands | 70 | 4.1% | 5 |
| Mar 2026 | Kayak brands | 70 | 4.5% | 5 |
| Apr 2026 | Kayak brands | 60 | 4.9% | 5 |
| May 2026 | Kayak brands | 60 | 4.6% | 5 |
| Jun 2026 | Kayak brands | 50 | 4.8% | 5 |
| Jul 2026 | Kayak brands | 50 | 4.5% | 5 |
| Aug 2026 | Kayak brands | 60 | 4.9% | 5 |
| Sep 2026 | Kayak brands | — | — | — |

## How is Hobie measured?

Brandwave collects information about searches that people make online using Hobie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hobie fishing kayak”
- “hobie kayak”
- “hobie mirage”

## Which kayak brands compete with Hobie?

- [Viking Kayaks](/demand/nz/brands/viking-kayaks): Head-to-head: /demand/nz/compare/hobie-vs-viking-kayaks
- [Ocean Kayak](/demand/nz/brands/ocean-kayak): Head-to-head: /demand/nz/compare/hobie-vs-ocean-kayak
- [Mission Kayaking](/demand/nz/brands/mission-kayaking): Head-to-head: /demand/nz/compare/hobie-vs-mission-kayaking
- [Feelfree](/demand/nz/brands/feelfree): Head-to-head: /demand/nz/compare/feelfree-vs-hobie

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hobie: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hobie

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hobie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.