--- title: "Hobby Lords: search popularity and Share of Search in New Zealand" description: "Hobby Lords sells trading cards and tabletop games in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hobby-lords" publisher: "Brandwave" --- # Hobby Lords: search popularity and Share of Search in New Zealand Hobby Lords sells trading cards and tabletop games in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hobby Lords - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among card and tabletop game stores**: 30.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Card and tabletop game stores | 1 | 30.6% | 13K | - [Card and tabletop game stores](/demand/nz/categories/nz-card-and-tabletop-game-stores) ## How has branded search demand for Hobby Lords changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hobby Lords in New Zealand rose from 5.6K to 13K. - Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand increased from 18.1% to 30.6%. - Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 31.2% in June 2026 and was lowest at 18.1% in October 2025. - Across the 11 months ending August 2026, Hobby Lords rose from 2nd to 1st among card and tabletop game stores in New Zealand. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%. - In August 2026, Cerberus Games lost estimated Share of Search among card and tabletop game stores in New Zealand, from 8.5% to 6.9%. - Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026. - Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026. - Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026. - Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Card and tabletop game stores | 5.6K | 18.1% | 2 | | Nov 2025 | Card and tabletop game stores | 10K | 26.4% | 2 | | Dec 2025 | Card and tabletop game stores | 8.2K | 21.8% | 2 | | Jan 2026 | Card and tabletop game stores | 10.4K | 25% | 2 | | Feb 2026 | Card and tabletop game stores | 8.6K | 23.9% | 2 | | Mar 2026 | Card and tabletop game stores | 8.8K | 23.7% | 1 | | Apr 2026 | Card and tabletop game stores | 12.5K | 28.8% | 1 | | May 2026 | Card and tabletop game stores | 10.6K | 26.7% | 1 | | Jun 2026 | Card and tabletop game stores | 13.1K | 31.2% | 1 | | Jul 2026 | Card and tabletop game stores | 13.1K | 30.6% | 1 | | Aug 2026 | Card and tabletop game stores | 13K | 30.6% | 1 | | Sep 2026 | Card and tabletop game stores | — | — | — | ## How is Hobby Lords measured? Brandwave collects information about searches that people make online using Hobby Lords’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hobby lords” - “hobby lords near me” - “hobby lords new zealand” - “hobby lords nz” - “hobby lords pokemon cards” - “hobbylords” - “hobbylords nz” ## Which card and tabletop game stores compete with Hobby Lords? - [Card Merchant](/demand/nz/brands/card-merchant): Head-to-head: /demand/nz/compare/card-merchant-vs-hobby-lords - [Goblin Games](/demand/nz/brands/goblin-games): Head-to-head: /demand/nz/compare/goblin-games-vs-hobby-lords - [Shuffle and Cut](/demand/nz/brands/shuffle-and-cut): Head-to-head: /demand/nz/compare/hobby-lords-vs-shuffle-and-cut - [Cerberus Games](/demand/nz/brands/cerberus-games): Head-to-head: /demand/nz/compare/cerberus-games-vs-hobby-lords - [Gaming DNA](/demand/nz/brands/gaming-dna): Head-to-head: /demand/nz/compare/gaming-dna-vs-hobby-lords - [Nova Games](/demand/nz/brands/nova-games) - [Calico Keep](/demand/nz/brands/calico-keep) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hobby Lords: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hobby-lords This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hobby-lords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.