---
title: "Hobbiton Movie Set: search popularity and Share of Search in New Zealand"
description: "Hobbiton Movie Set is a visitor attraction in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hobbiton-movie-set"
publisher: "Brandwave"
---

# Hobbiton Movie Set: search popularity and Share of Search in New Zealand

Hobbiton Movie Set is a visitor attraction in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hobbiton Movie Set
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among visitor attractions**: 10.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Visitor attractions | 4 | 10.4% | 49.3K |

- [Visitor attractions](/demand/nz/categories/nz-visitor-attractions)

## How has branded search demand for Hobbiton Movie Set changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hobbiton Movie Set in New Zealand fell from 55.8K to 49.3K.
- Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand increased from 9.4% to 10.4%.
- Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand peaked at 10.4% in November 2025 and was lowest at 8.9% in July 2026.

## How did search popularity change for New Zealand visitor attractions in August 2026?

- In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
- In August 2026, Larnach Castle overtook Agrodome to rank 11th among visitor attractions in New Zealand, at 2.9%.
- In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%.
- In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%.
- In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
- In August 2026, Skyline Rotorua lost estimated Share of Search among visitor attractions in New Zealand, from 6.7% to 5.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Visitor attractions | 55.8K | 9.4% | 4 |
| Nov 2025 | Visitor attractions | 69K | 10.4% | 4 |
| Dec 2025 | Visitor attractions | 82K | 9.4% | 5 |
| Jan 2026 | Visitor attractions | 92K | 10% | 4 |
| Feb 2026 | Visitor attractions | 66.4K | 9.3% | 5 |
| Mar 2026 | Visitor attractions | 65.2K | 9.8% | 4 |
| Apr 2026 | Visitor attractions | 58.4K | 9% | 6 |
| May 2026 | Visitor attractions | 48.8K | 10% | 4 |
| Jun 2026 | Visitor attractions | 43.9K | 10% | 5 |
| Jul 2026 | Visitor attractions | 51.3K | 8.9% | 6 |
| Aug 2026 | Visitor attractions | 49.3K | 10.4% | 4 |
| Sep 2026 | Visitor attractions | — | — | — |

## How is Hobbiton Movie Set measured?

Brandwave collects information about searches that people make online using Hobbiton Movie Set’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bookme hobbiton”
- “hamilton hobbiton”
- “hobbiton”
- “hobbiton admission price”
- “hobbiton booking”
- “hobbiton cost”
- “hobbiton entry price”
- “hobbiton film set”
- “hobbiton filmsettet”
- “hobbiton gift shop”
- “hobbiton location”
- “hobbiton lord of the rings”
- “hobbiton movie”
- “hobbiton movie set prices”
- “hobbiton movie set tickets”
- “hobbiton movie tour”
- “hobbiton ticket prices discount”
- “hobbiton tickets”
- “hobbiton tour”
- “hobbiton tours tickets”
- “hobbitontours com”
- “the hobbiton”

## Which visitor attractions compete with Hobbiton Movie Set?

- [Sky Tower](/demand/nz/brands/sky-tower): Head-to-head: /demand/nz/compare/hobbiton-movie-set-vs-sky-tower
- [Rainbow's End](/demand/nz/brands/rainbows-end): Head-to-head: /demand/nz/compare/hobbiton-movie-set-vs-rainbows-end
- [Kelly Tarlton's](/demand/nz/brands/kelly-tarltons): Head-to-head: /demand/nz/compare/hobbiton-movie-set-vs-kelly-tarltons
- [Skyline Queenstown](/demand/nz/brands/skyline-queenstown): Head-to-head: /demand/nz/compare/hobbiton-movie-set-vs-skyline-queenstown
- [Waitomo Glowworm Caves](/demand/nz/brands/waitomo-glowworm-caves): Head-to-head: /demand/nz/compare/hobbiton-movie-set-vs-waitomo-glowworm-caves
- [Skyline Rotorua](/demand/nz/brands/skyline-rotorua)
- [Weta Workshop](/demand/nz/brands/weta-workshop)
- [International Antarctic Centre](/demand/nz/brands/international-antarctic-centre)
- [Shotover Jet](/demand/nz/brands/shotover-jet)
- [Larnach Castle](/demand/nz/brands/larnach-castle)
- [Te Puia](/demand/nz/brands/te-puia)
- [Agrodome](/demand/nz/brands/agrodome)
- [All Blacks Experience](/demand/nz/brands/all-blacks-experience)
- [Waitangi Treaty Grounds](/demand/nz/brands/waitangi-treaty-grounds)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hobbiton Movie Set: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hobbiton-movie-set

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hobbiton-movie-set. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.