---
title: "Hitachi: search popularity in New Zealand"
description: "Hitachi builds excavators and construction machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hitachi"
publisher: "Brandwave"
---

# Hitachi: search popularity in New Zealand

Hitachi builds excavators and construction machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hitachi
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among air nailer brands**: 0%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air nailer brands | 8 | 0% | 0 |
| Heat pump brands | 8 | 1.9% | 260 |
| Excavator brands | 6 | 3.8% | 280 |
| Wheel loader brands | 1 | 33.3% | 170 |

- [Air nailer brands](/demand/nz/categories/nz-air-nailer-brands)
- [Heat pump brands](/demand/nz/categories/nz-heat-pump-brands)
- [Excavator brands](/demand/nz/categories/nz-excavator-brands)
- [Wheel loader brands](/demand/nz/categories/nz-wheel-loader-brands)

## Top air nailer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hitachi was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Hitachi is the sixth most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Paslode | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| HiKOKI | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Senco | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bostitch | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Makita | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Hitachi | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| DeWalt | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about air nailer brands

- Asked ChatGPT "Which air nailer brand should I buy in New Zealand?": 1. Senco, 2. HiKOKI, 3. Paslode
- Asked ChatGPT "What are the best air nailer brands in New Zealand?": 1. Paslode, 2. HiKOKI, 3. Bostitch, 4. Senco, 5. Makita
- Asked ChatGPT "What's the best air nailer brand in New Zealand for a workshop?": 1. Paslode, 2. Senco, 3. Bostitch
- Searched Google, AI Overview "air nailer brands": 1. HiKOKI, 2. Hitachi, 3. Makita, 4. Bostitch, 5. DeWalt, 6. Paslode
- Searched Google, AI Overview "best air nailer": 1. Bostitch, 2. Makita

Not named in any answer: Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Hitachi changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Hitachi in New Zealand rose from 450 to 540.
- Across the 12 months ending September 2026, Hitachi’s share of searches among air nailer brands in New Zealand held steady, from 0.06% to 0%.
- Across the 12 months ending September 2026, Hitachi’s share of searches among heat pump brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 1.5% in October 2025.
- Across the 12 months ending September 2026, Hitachi’s share of searches among excavator brands in New Zealand increased from 2.8% to 3.8%.
- Across the 12 months ending September 2026, Hitachi’s share of searches among excavator brands in New Zealand peaked at 3.9% in August 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands in New Zealand increased from 31.8% to 33.3%.
- Across the 12 months ending September 2026, Hitachi’s share of searches among wheel loader brands in New Zealand peaked at 41.2% in August 2026 and was lowest at 29% in December 2025.
- Across the 12 months ending September 2026, Hitachi rose from 2nd to 1st among wheel loader brands in New Zealand.

## How did search popularity change for New Zealand air nailer brands in September 2026?

- In September 2026, Makita gained share of searches among air nailer brands in New Zealand, from 38.5% to 44.1%.
- In September 2026, Milwaukee lost share of searches among air nailer brands in New Zealand, from 19% to 14.3%.
- In September 2026, DeWalt lost share of searches among air nailer brands in New Zealand, from 25.3% to 24.2%.
- HiKOKI’s share of searches among air nailer brands in New Zealand has gained ground for 3 months in a row, from 8.5% to 9.5% in September 2026.
- Estimated monthly branded searches for Senco in New Zealand rose 20.5% over 12 measured months, from 730 to 880 in September 2026.
- Estimated monthly branded searches for Hitachi in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

## How did search popularity change for New Zealand heat pump brands in September 2026?

- In September 2026, Rinnai overtook Daikin to become the leader among heat pump brands in New Zealand, with 27.8% of the searches.
- In September 2026, Midea gained share of searches among heat pump brands in New Zealand, from 14.5% to 17%.
- In September 2026, Fujitsu lost share of searches among heat pump brands in New Zealand, from 11.2% to 8.8%.
- In September 2026, Panasonic lost share of searches among heat pump brands in New Zealand, from 7.3% to 6.3%.
- In September 2026, Daikin lost share of searches among heat pump brands in New Zealand, from 26.1% to 25.2%.
- In September 2026, Hitachi lost share of searches among heat pump brands in New Zealand, from 2.6% to 1.9%.

## How did search popularity change for New Zealand excavator brands in September 2026?

- In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches.
- In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%.
- In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%.
- In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%.
- In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%.
- In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.

## How did search popularity change for New Zealand wheel loader brands in September 2026?

- In September 2026, Volvo Construction Equipment gained share of searches among wheel loader brands in New Zealand, from 13.7% to 27.5%.
- In September 2026, Komatsu gained share of searches among wheel loader brands in New Zealand, from 0% to 2%.
- In September 2026, Hitachi lost share of searches among wheel loader brands in New Zealand, from 41.2% to 33.3%.
- In September 2026, Bobcat lost share of searches among wheel loader brands in New Zealand, from 33.3% to 27.5%.
- In September 2026, JCB lost share of searches among wheel loader brands in New Zealand, from 9.8% to 7.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air nailer brands | 10 | 0.06% | 8 |
| Nov 2025 | Air nailer brands | 10 | 0.05% | 8 |
| Dec 2025 | Air nailer brands | 0 | 0% | 8 |
| Jan 2026 | Air nailer brands | 0 | 0% | 8 |
| Feb 2026 | Air nailer brands | 10 | 0.06% | 8 |
| Mar 2026 | Air nailer brands | 10 | 0.06% | 8 |
| Apr 2026 | Air nailer brands | 10 | 0.06% | 8 |
| May 2026 | Air nailer brands | 10 | 0.06% | 8 |
| Jun 2026 | Air nailer brands | 10 | 0.05% | 8 |
| Jul 2026 | Air nailer brands | 10 | 0.06% | 8 |
| Aug 2026 | Air nailer brands | 10 | 0.05% | 8 |
| Sep 2026 | Air nailer brands | 0 | 0% | 8 |
| Oct 2025 | Heat pump brands | 210 | 1.5% | 8 |
| Nov 2025 | Heat pump brands | 320 | 2% | 8 |
| Dec 2025 | Heat pump brands | 260 | 1.9% | 8 |
| Jan 2026 | Heat pump brands | 320 | 2.2% | 8 |
| Feb 2026 | Heat pump brands | 320 | 2.2% | 8 |
| Mar 2026 | Heat pump brands | 390 | 2.4% | 8 |
| Apr 2026 | Heat pump brands | 390 | 2.2% | 8 |
| May 2026 | Heat pump brands | 390 | 2% | 8 |
| Jun 2026 | Heat pump brands | 480 | 2.4% | 8 |
| Jul 2026 | Heat pump brands | 590 | 2.6% | 8 |
| Aug 2026 | Heat pump brands | 480 | 2.6% | 8 |
| Sep 2026 | Heat pump brands | 260 | 1.9% | 8 |
| Oct 2025 | Excavator brands | 230 | 2.8% | 6 |
| Nov 2025 | Excavator brands | 310 | 3.7% | 6 |
| Dec 2025 | Excavator brands | 180 | 2.7% | 6 |
| Jan 2026 | Excavator brands | 280 | 3.6% | 6 |
| Feb 2026 | Excavator brands | 250 | 3.2% | 6 |
| Mar 2026 | Excavator brands | 340 | 3.5% | 6 |
| Apr 2026 | Excavator brands | 250 | 3.3% | 7 |
| May 2026 | Excavator brands | 280 | 3.2% | 7 |
| Jun 2026 | Excavator brands | 250 | 2.8% | 7 |
| Jul 2026 | Excavator brands | 280 | 3.8% | 6 |
| Aug 2026 | Excavator brands | 350 | 3.9% | 6 |
| Sep 2026 | Excavator brands | 280 | 3.8% | 6 |
| Oct 2025 | Wheel loader brands | 140 | 31.8% | 2 |
| Nov 2025 | Wheel loader brands | 170 | 38.6% | 2 |
| Dec 2025 | Wheel loader brands | 90 | 29% | 2 |
| Jan 2026 | Wheel loader brands | 140 | 36.8% | 1 |
| Feb 2026 | Wheel loader brands | 140 | 37.8% | 1 |
| Mar 2026 | Wheel loader brands | 170 | 37% | 1 |
| Apr 2026 | Wheel loader brands | 140 | 37.8% | 1 |
| May 2026 | Wheel loader brands | 170 | 38.6% | 1 |
| Jun 2026 | Wheel loader brands | 140 | 31.1% | 2 |
| Jul 2026 | Wheel loader brands | 170 | 37% | 1 |
| Aug 2026 | Wheel loader brands | 210 | 41.2% | 1 |
| Sep 2026 | Wheel loader brands | 170 | 33.3% | 1 |

## How are Hitachi’s branded searches counted?

Brandwave collects information about searches that people make online using Hitachi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hitachi air nailer”
- “hitachi digger”
- “hitachi excavator”
- “hitachi heat pump”

## Which air nailer brands compete with Hitachi?

- [Makita](/demand/nz/brands/makita)
- [DeWalt](/demand/nz/brands/dewalt)
- [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/hitachi-vs-milwaukee
- [HiKOKI](/demand/nz/brands/hikoki): Head-to-head: /demand/nz/compare/hikoki-vs-hitachi
- [Senco](/demand/nz/brands/senco): Head-to-head: /demand/nz/compare/hitachi-vs-senco
- [Paslode](/demand/nz/brands/paslode): Head-to-head: /demand/nz/compare/hitachi-vs-paslode
- [Bostitch](/demand/nz/brands/bostitch): Head-to-head: /demand/nz/compare/bostitch-vs-hitachi

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hitachi: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hitachi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hitachi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.