--- title: "Hirestaff: search popularity in New Zealand" description: "An Auckland recruitment agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hirestaff" publisher: "Brandwave" --- # Hirestaff: search popularity in New Zealand An Auckland recruitment agency. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hirestaff - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among temp staffing agencies**: 6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Temp staffing agencies | 6 | 6% | 1.6K | | Auckland recruitment agencies | 2 | 15.4% | 1.6K | - [Temp staffing agencies](/demand/nz/categories/nz-temp-staffing-agencies) - [Auckland recruitment agencies](/demand/nz/locations/auckland/recruitment-agencies) ## Top temp staffing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hirestaff was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hirestaff is the second most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AWF | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Hirestaff | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Trade Assist | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | OneStaff | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Tribe Recruitment | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Adecco | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Drake | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Frog Recruitment | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hays | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Allied Workforce | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tradestaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Randstad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ManpowerGroup | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about temp staffing agencies - Asked ChatGPT "Which temp staffing agency should I hire in New Zealand?": 1. AWF, 2. Hirestaff, 3. Drake, 4. Tribe Recruitment, 5. Frog Recruitment, 6. Allied Workforce - Asked ChatGPT "What are the best temp staffing agencies in New Zealand?": 1. AWF, 2. Hirestaff, 3. Trade Assist, 4. OneStaff, 5. Adecco, 6. Tribe Recruitment, 7. Allied Workforce - Asked ChatGPT "What's the best temp staffing agency in New Zealand for temporary workers?": 1. Hirestaff, 2. AWF, 3. Trade Assist, 4. Frog Recruitment - Searched Google, AI Overview "best temp staffing agency": 1. AWF, 2. OneStaff, 3. Adecco - Searched Google, AI Overview "contract staffing agency": 1. Hirestaff, 2. Trade Assist, 3. Hays Not named in any answer: Tradestaff, Randstad and ManpowerGroup. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hirestaff changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hirestaff in New Zealand rose from 1.3K to 1.6K. - Across the 12 months ending September 2026, Hirestaff’s share of searches among temp staffing agencies in New Zealand increased from 4.6% to 6%. - Across the 12 months ending September 2026, Hirestaff’s share of searches among temp staffing agencies in New Zealand peaked at 7.3% in August 2026 and was lowest at 4.6% in October 2025. - Across the 12 months ending September 2026, Hirestaff rose from 8th to 6th among temp staffing agencies in New Zealand. - Across the 12 months ending September 2026, Hirestaff’s share of searches among Auckland recruitment agencies in New Zealand increased from 8.9% to 15.4%. - Across the 12 months ending September 2026, Hirestaff rose from 5th to 2nd among Auckland recruitment agencies in New Zealand. ## How did search popularity change for New Zealand temp staffing agencies in September 2026? - In September 2026, Randstad overtook Hirestaff and Tribe Recruitment to rank 5th among temp staffing agencies in New Zealand, with 6.1% of the searches. - In September 2026, Trade Assist overtook Tribe Recruitment to rank 7th among temp staffing agencies in New Zealand, with 6% of the searches. - In September 2026, AWF gained share of searches among temp staffing agencies in New Zealand, from 11.2% to 13.5%. - In September 2026, Hirestaff lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%. - In September 2026, Tribe Recruitment lost share of searches among temp staffing agencies in New Zealand, from 7.3% to 6%. - In September 2026, Tradestaff lost share of searches among temp staffing agencies in New Zealand, from 21.1% to 20.4%. ## How did search popularity change for New Zealand Auckland recruitment agencies in September 2026? - In September 2026, Madison Recruitment overtook Tribe Recruitment to rank 3rd among Auckland recruitment agencies in New Zealand, with 9.8% of the searches. - In September 2026, Hirestaff gained share of searches among Auckland recruitment agencies in New Zealand, from 13.8% to 15.4%. - In September 2026, Hays gained share of searches among Auckland recruitment agencies in New Zealand, from 4.2% to 5.8%. - In September 2026, Alpha Recruitment gained share of searches among Auckland recruitment agencies in New Zealand, from 6.7% to 7.6%. - In September 2026, Randstad gained share of searches among Auckland recruitment agencies in New Zealand, from 6.1% to 6.7%. - In September 2026, Coverstaff lost share of searches among Auckland recruitment agencies in New Zealand, from 41.7% to 38.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Temp staffing agencies | 1.3K | 4.6% | 8 | | Nov 2025 | Temp staffing agencies | 1.9K | 6.5% | 5 | | Dec 2025 | Temp staffing agencies | 1.3K | 6.3% | 5 | | Jan 2026 | Temp staffing agencies | 1.6K | 5.7% | 6 | | Feb 2026 | Temp staffing agencies | 1.6K | 6.2% | 5 | | Mar 2026 | Temp staffing agencies | 1.6K | 5.4% | 6 | | Apr 2026 | Temp staffing agencies | 1.6K | 6.5% | 5 | | May 2026 | Temp staffing agencies | 1.9K | 6.7% | 5 | | Jun 2026 | Temp staffing agencies | 1.9K | 6.8% | 5 | | Jul 2026 | Temp staffing agencies | 1.6K | 6% | 5 | | Aug 2026 | Temp staffing agencies | 1.9K | 7.3% | 5 | | Sep 2026 | Temp staffing agencies | 1.6K | 6% | 6 | | Oct 2025 | Auckland recruitment agencies | 1K | 8.9% | 5 | | Nov 2025 | Auckland recruitment agencies | 1.6K | 13% | 2 | | Dec 2025 | Auckland recruitment agencies | 1K | 12.2% | 2 | | Jan 2026 | Auckland recruitment agencies | 1.6K | 12.9% | 3 | | Feb 2026 | Auckland recruitment agencies | 1.6K | 14.8% | 2 | | Mar 2026 | Auckland recruitment agencies | 1.3K | 10.5% | 3 | | Apr 2026 | Auckland recruitment agencies | 1.3K | 11.8% | 2 | | May 2026 | Auckland recruitment agencies | 1.6K | 14.4% | 2 | | Jun 2026 | Auckland recruitment agencies | 1.6K | 14.8% | 2 | | Jul 2026 | Auckland recruitment agencies | 1.6K | 14.7% | 2 | | Aug 2026 | Auckland recruitment agencies | 1.6K | 13.8% | 2 | | Sep 2026 | Auckland recruitment agencies | 1.6K | 15.4% | 2 | ## How are Hirestaff’s branded searches counted? Brandwave collects information about searches that people make online using Hirestaff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hirestaff” ## Which temp staffing agencies compete with Hirestaff? - [OneStaff](/demand/nz/brands/onestaff) - [Tradestaff](/demand/nz/brands/tradestaff) - [AWF](/demand/nz/brands/awf): Head-to-head: /demand/nz/compare/awf-vs-hirestaff - [Adecco](/demand/nz/brands/adecco): Head-to-head: /demand/nz/compare/adecco-vs-hirestaff - [Randstad](/demand/nz/brands/randstad): Head-to-head: /demand/nz/compare/hirestaff-vs-randstad - [Trade Assist](/demand/nz/brands/trade-assist): Head-to-head: /demand/nz/compare/hirestaff-vs-trade-assist - [Tribe Recruitment](/demand/nz/brands/tribe-recruitment-nz): Head-to-head: /demand/nz/compare/hirestaff-vs-tribe-recruitment-nz - [Frog Recruitment](/demand/nz/brands/frog-recruitment) - [ManpowerGroup](/demand/nz/brands/manpowergroup) - [Drake](/demand/nz/brands/drake) - [Allied Workforce](/demand/nz/brands/allied-workforce) - [Hays](/demand/nz/brands/hays) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hirestaff: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hirestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hirestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.