---
title: "Hire a Hubby: search popularity and Share of Search in New Zealand"
description: "Hire a Hubby helps New Zealanders find and hire tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hire-a-hubby"
publisher: "Brandwave"
---

# Hire a Hubby: search popularity and Share of Search in New Zealand

Hire a Hubby helps New Zealanders find and hire tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hire a Hubby
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tradie finder sites**: 9.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tradie finder sites | 5 | 9.3% | 880 |

- [Tradie finder sites](/demand/nz/categories/nz-tradie-finder-sites)

## How has branded search demand for Hire a Hubby changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hire a Hubby in New Zealand fell from 980 to 880.
- Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand increased from 8.5% to 9.3%.
- Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand peaked at 10.5% in April 2026 and was lowest at 7.4% in July 2026.

## How did search popularity change for New Zealand tradie finder sites in August 2026?

- In August 2026, Hire a Hubby gained estimated Share of Search among tradie finder sites in New Zealand, from 7.4% to 9.3%.
- In August 2026, NoCowboys lost estimated Share of Search among tradie finder sites in New Zealand, from 15.1% to 13.7%.
- Estimated monthly branded searches for Airtasker in New Zealand rose 14.2% over 11 measured months, from 1.4K to 1.6K in August 2026.
- Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026.
- Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tradie finder sites | 980 | 8.5% | 5 |
| Nov 2025 | Tradie finder sites | 940 | 8.4% | 5 |
| Dec 2025 | Tradie finder sites | 760 | 9.3% | 5 |
| Jan 2026 | Tradie finder sites | 900 | 8.2% | 5 |
| Feb 2026 | Tradie finder sites | 930 | 8.9% | 5 |
| Mar 2026 | Tradie finder sites | 1.1K | 10.2% | 5 |
| Apr 2026 | Tradie finder sites | 1K | 10.5% | 5 |
| May 2026 | Tradie finder sites | 940 | 9.9% | 5 |
| Jun 2026 | Tradie finder sites | 890 | 9.4% | 5 |
| Jul 2026 | Tradie finder sites | 700 | 7.4% | 5 |
| Aug 2026 | Tradie finder sites | 880 | 9.3% | 5 |
| Sep 2026 | Tradie finder sites | — | — | — |

## How is Hire a Hubby measured?

Brandwave collects information about searches that people make online using Hire a Hubby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hire a hubby”
- “hire a hubby near me”
- “hire a hubby nz”
- “hire a hubby reviews”
- “hireahubby”
- “hireahubby co nz”

## Which tradie finder sites compete with Hire a Hubby?

- [Builderscrack](/demand/nz/brands/builderscrack): Head-to-head: /demand/nz/compare/builderscrack-vs-hire-a-hubby
- [Airtasker](/demand/nz/brands/airtasker): Head-to-head: /demand/nz/compare/airtasker-vs-hire-a-hubby
- [NoCowboys](/demand/nz/brands/nocowboys): Head-to-head: /demand/nz/compare/hire-a-hubby-vs-nocowboys
- [Yellow](/demand/nz/brands/yellow-nz): Head-to-head: /demand/nz/compare/hire-a-hubby-vs-yellow-nz

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hire a Hubby: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hire-a-hubby

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hire-a-hubby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.