--- title: "Hiplok: search popularity in New Zealand" description: "Hiplok makes bike locks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hiplok" publisher: "Brandwave" --- # Hiplok: search popularity in New Zealand Hiplok makes bike locks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hiplok - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bike lock brands**: 3.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bike lock brands | 5 | 3.8% | 80 | - [Bike lock brands](/demand/nz/categories/nz-bike-lock-brands) ## Top bike lock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hiplok appeared in all five answers. Hiplok is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kryptonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ABUS | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Hiplok | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | OnGuard | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Master Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bike lock brands - Asked ChatGPT "Which bike lock brand should I buy in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Hiplok - Asked ChatGPT "What are the best bike lock brands in New Zealand?": 1. Kryptonite, 2. ABUS, 3. Hiplok, 4. OnGuard - Asked ChatGPT "What's the best bike lock brand in New Zealand for city commuting?": 1. Kryptonite, 2. ABUS, 3. Hiplok - Searched Google, AI Overview "best bike lock": 1. Kryptonite, 2. Hiplok - Searched Google, AI Overview "secure bike lock": 1. Hiplok, 2. Kryptonite Not named in any answer: Master Lock. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Hiplok changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hiplok in New Zealand held steady at 80. - Across the 12 months ending September 2026, Hiplok’s share of searches among bike lock brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 2.4% in December 2025. ## How did search popularity change for New Zealand bike lock brands in September 2026? - In September 2026, OnGuard overtook ABUS to rank 3rd among bike lock brands in New Zealand, with 14.4% of the searches. - In September 2026, ABUS gained share of searches among bike lock brands in New Zealand, from 8% to 10%. - In September 2026, Master Lock gained share of searches among bike lock brands in New Zealand, from 17.3% to 18.7%. - In September 2026, Kryptonite lost share of searches among bike lock brands in New Zealand, from 64% to 53.1%. - Hiplok’s share of searches among bike lock brands in New Zealand has lost ground for 3 months in a row, from 5.1% to 3.8% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bike lock brands | 80 | 3.8% | 5 | | Nov 2025 | Bike lock brands | 100 | 4.6% | 5 | | Dec 2025 | Bike lock brands | 80 | 2.4% | 5 | | Jan 2026 | Bike lock brands | 100 | 5% | 5 | | Feb 2026 | Bike lock brands | 80 | 3.1% | 5 | | Mar 2026 | Bike lock brands | 120 | 6.1% | 5 | | Apr 2026 | Bike lock brands | 120 | 5.6% | 5 | | May 2026 | Bike lock brands | 80 | 3.8% | 5 | | Jun 2026 | Bike lock brands | 100 | 5.1% | 5 | | Jul 2026 | Bike lock brands | 100 | 5% | 5 | | Aug 2026 | Bike lock brands | 90 | 4% | 5 | | Sep 2026 | Bike lock brands | 80 | 3.8% | 5 | ## How are Hiplok’s branded searches counted? Brandwave collects information about searches that people make online using Hiplok’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hiplok” - “hiplok bike lock” ## Which bike lock brands compete with Hiplok? - [Kryptonite](/demand/nz/brands/kryptonite): Head-to-head: /demand/nz/compare/hiplok-vs-kryptonite - [Master Lock](/demand/nz/brands/master-lock): Head-to-head: /demand/nz/compare/hiplok-vs-master-lock - [OnGuard](/demand/nz/brands/onguard): Head-to-head: /demand/nz/compare/hiplok-vs-onguard - [ABUS](/demand/nz/brands/abus): Head-to-head: /demand/nz/compare/abus-vs-hiplok ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hiplok: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hiplok This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hiplok. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.