--- title: "Hilton Queenstown Resort & Spa: search popularity and Share of Search in New Zealand" description: "Hilton Queenstown Resort & Spa is a hotel in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hilton-queenstown-resort-and-spa" publisher: "Brandwave" --- # Hilton Queenstown Resort & Spa: search popularity and Share of Search in New Zealand Hilton Queenstown Resort & Spa is a hotel in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hilton Queenstown Resort & Spa - **Owned by**: Hilton - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among queenstown hotels**: 21.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Queenstown hotels | 1 | 21.5% | 13.9K | - [Queenstown hotels](/demand/nz/categories/nz-queenstown-hotels) ## How has branded search demand for Hilton Queenstown Resort & Spa changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Hilton Queenstown Resort & Spa in New Zealand rose from 10.8K to 13.9K. - Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand increased from 19.8% to 21.5%. - Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand peaked at 23.5% in June 2026 and was lowest at 18.1% in February 2026. ## How did search popularity change for New Zealand queenstown hotels in August 2026? - In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%. - In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%. - In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%. - In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%. - In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%. - In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Queenstown hotels | 10.8K | 19.8% | 1 | | Nov 2025 | Queenstown hotels | 13.7K | 21.7% | 1 | | Dec 2025 | Queenstown hotels | 13.7K | 20.7% | 1 | | Jan 2026 | Queenstown hotels | 15.3K | 22.1% | 1 | | Feb 2026 | Queenstown hotels | 11.3K | 18.1% | 2 | | Mar 2026 | Queenstown hotels | 12K | 20.2% | 1 | | Apr 2026 | Queenstown hotels | 12.1K | 19.9% | 1 | | May 2026 | Queenstown hotels | 13.4K | 22.7% | 1 | | Jun 2026 | Queenstown hotels | 13.2K | 23.5% | 1 | | Jul 2026 | Queenstown hotels | 13.8K | 21.6% | 1 | | Aug 2026 | Queenstown hotels | 13.9K | 21.5% | 1 | | Sep 2026 | Queenstown hotels | — | — | — | ## How is Hilton Queenstown Resort & Spa measured? Brandwave collects information about searches that people make online using Hilton Queenstown Resort & Spa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “eforea spa at hilton queenstown” - “hilton queenstown nz” - “hilton queenstown resort & spa” - “hilton queenstown resort & spa peninsula road kawarau heights queenstown” - “hilton queenstown resort spa” - “the hilton queenstown” ## Which queenstown hotels compete with Hilton Queenstown Resort & Spa? - [QT Queenstown](/demand/nz/brands/qt-queenstown): Head-to-head: /demand/nz/compare/hilton-queenstown-resort-and-spa-vs-qt-queenstown - [Novotel Queenstown Lakeside](/demand/nz/brands/novotel-queenstown-lakeside): Head-to-head: /demand/nz/compare/hilton-queenstown-resort-and-spa-vs-novotel-queenstown-lakeside - [Millbrook Resort](/demand/nz/brands/millbrook-resort): Head-to-head: /demand/nz/compare/hilton-queenstown-resort-and-spa-vs-millbrook-resort - [The Rees Hotel](/demand/nz/brands/the-rees-hotel): Head-to-head: /demand/nz/compare/hilton-queenstown-resort-and-spa-vs-the-rees-hotel - [Kamana Lakehouse](/demand/nz/brands/kamana-lakehouse): Head-to-head: /demand/nz/compare/hilton-queenstown-resort-and-spa-vs-kamana-lakehouse - [Eichardt's Private Hotel](/demand/nz/brands/eichardts-private-hotel) - [Sofitel Queenstown](/demand/nz/brands/sofitel-queenstown) ## Who owns Hilton Queenstown Resort & Spa? Hilton Queenstown Resort & Spa is owned by Hilton. Brandwave also tracks Hilton, Hilton Fiji Beach Resort & Spa and Hilton Lake Taupō, owned by the same company, in New Zealand. - [Hilton](/demand/nz/companies/hilton): Owns 4 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Hilton Queenstown Resort & Spa? Hilton Queenstown Resort & Spa is owned by Hilton. Brandwave also tracks Hilton, Hilton Fiji Beach Resort & Spa and Hilton Lake Taupō, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Hilton Queenstown Resort & Spa: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hilton-queenstown-resort-and-spa This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hilton-queenstown-resort-and-spa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.