--- title: "Hilti: search popularity in New Zealand" description: "Hilti is a fastener and tool maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hilti" publisher: "Brandwave" --- # Hilti: search popularity in New Zealand Hilti is a fastener and tool maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hilti - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cut off saw brands**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cut off saw brands | 6 | 4.8% | 1.9K | | Dust extractor brands | 5 | 8.6% | 1.9K | | SDS Max brands | 4 | 10% | 1.9K | | Wall chaser machine brands | 3 | 11.8% | 1.9K | - [Cut off saw brands](/demand/nz/categories/nz-cut-off-saw-brands) - [Dust extractor brands](/demand/nz/categories/nz-dust-extractor-brands) - [SDS Max brands](/demand/nz/categories/nz-sds-max-brands) - [Wall chaser machine brands](/demand/nz/categories/nz-wall-chaser-machine-brands) ## Top cut off saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stihl | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Husqvarna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | DeWalt | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Hilti | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ECHO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cut off saw brands - Asked ChatGPT "Which cut off saw brand should I buy in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt - Asked ChatGPT "What are the best cut off saw brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Hilti, 4. Makita, 5. DeWalt - Asked ChatGPT "What's the best cut off saw brand in New Zealand for metal cutting work?": 1. Makita, 2. DeWalt - Searched Google, AI Overview "metal cut off saw": 1. Makita, 2. DeWalt - Searched Google, AI Overview "cutting saw for metal": 1. Makita Not named in any answer: Milwaukee and ECHO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Hilti changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hilti in New Zealand fell from 2.4K to 1.9K. - Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand decreased from 6.3% to 4.8%. - Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand peaked at 7.8% in March 2026 and was lowest at 4.4% in December 2025. - Across the 12 months ending September 2026, Hilti fell from 5th to 6th among cut off saw brands in New Zealand. - Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand decreased from 12.9% to 8.6%. - Across the 12 months ending September 2026, Hilti’s share of searches among dust extractor brands in New Zealand peaked at 14.9% in March 2026 and was lowest at 8.6% in September 2026. - Across the 12 months ending September 2026, Hilti fell from 3rd to 5th among dust extractor brands in New Zealand. - Across the 12 months ending September 2026, Hilti’s share of searches among SDS Max brands in New Zealand decreased from 14.6% to 10%. - Across the 12 months ending September 2026, Hilti’s share of searches among SDS Max brands in New Zealand peaked at 16.9% in March 2026 and was lowest at 10% in September 2026. - Across the 12 months ending September 2026, Hilti fell from 3rd to 4th among SDS Max brands in New Zealand. - Across the 12 months ending September 2026, Hilti’s share of searches among wall chaser machine brands in New Zealand decreased from 16.9% to 11.8%. - Across the 12 months ending September 2026, Hilti’s share of searches among wall chaser machine brands in New Zealand peaked at 19.4% in March 2026 and was lowest at 11.8% in December 2025. ## How did search popularity change for New Zealand cut off saw brands in September 2026? - In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches. - In September 2026, Makita gained share of searches among cut off saw brands in New Zealand, from 27.5% to 30.5%. - In September 2026, Milwaukee lost share of searches among cut off saw brands in New Zealand, from 9.8% to 7.5%. - In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%. - In September 2026, DeWalt lost share of searches among cut off saw brands in New Zealand, from 20.7% to 20.1%. - Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026. ## How did search popularity change for New Zealand dust extractor brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among dust extractor brands in New Zealand, with 13.5% of the searches. - In September 2026, Makita gained share of searches among dust extractor brands in New Zealand, from 36.9% to 41.3%. - In September 2026, Milwaukee lost share of searches among dust extractor brands in New Zealand, from 18.2% to 13.4%. - In September 2026, DeWalt lost share of searches among dust extractor brands in New Zealand, from 24.2% to 22.7%. - In September 2026, Hilti lost share of searches among dust extractor brands in New Zealand, from 9.2% to 8.6%. - Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## How did search popularity change for New Zealand SDS Max brands in September 2026? - In September 2026, Makita gained share of searches among SDS Max brands in New Zealand, from 41.6% to 48%. - In September 2026, Milwaukee lost share of searches among SDS Max brands in New Zealand, from 20.5% to 15.6%. - In September 2026, DeWalt lost share of searches among SDS Max brands in New Zealand, from 27.3% to 26.3%. - Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. ## How did search popularity change for New Zealand wall chaser machine brands in September 2026? - In September 2026, Makita gained share of searches among wall chaser machine brands in New Zealand, from 52.3% to 56.7%. - In September 2026, DeWalt lost share of searches among wall chaser machine brands in New Zealand, from 34.3% to 31.1%. - In September 2026, Hilti lost share of searches among wall chaser machine brands in New Zealand, from 13.1% to 11.8%. - Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cut off saw brands | 2.4K | 6.3% | 5 | | Nov 2025 | Cut off saw brands | 2.4K | 5.7% | 6 | | Dec 2025 | Cut off saw brands | 1.6K | 4.4% | 6 | | Jan 2026 | Cut off saw brands | 1.9K | 5.2% | 5 | | Feb 2026 | Cut off saw brands | 1.9K | 5.1% | 6 | | Mar 2026 | Cut off saw brands | 2.9K | 7.8% | 5 | | Apr 2026 | Cut off saw brands | 2.4K | 6.6% | 5 | | May 2026 | Cut off saw brands | 2.4K | 6.1% | 6 | | Jun 2026 | Cut off saw brands | 1.9K | 5.1% | 6 | | Jul 2026 | Cut off saw brands | 1.9K | 5.3% | 6 | | Aug 2026 | Cut off saw brands | 1.9K | 5% | 6 | | Sep 2026 | Cut off saw brands | 1.9K | 4.8% | 6 | | Oct 2025 | Dust extractor brands | 2.4K | 12.9% | 3 | | Nov 2025 | Dust extractor brands | 2.4K | 11.7% | 4 | | Dec 2025 | Dust extractor brands | 1.6K | 9.2% | 5 | | Jan 2026 | Dust extractor brands | 1.9K | 11.1% | 3 | | Feb 2026 | Dust extractor brands | 1.9K | 10.6% | 5 | | Mar 2026 | Dust extractor brands | 2.9K | 14.9% | 3 | | Apr 2026 | Dust extractor brands | 2.4K | 13.3% | 3 | | May 2026 | Dust extractor brands | 2.4K | 12.4% | 4 | | Jun 2026 | Dust extractor brands | 1.9K | 9.4% | 5 | | Jul 2026 | Dust extractor brands | 1.9K | 10.1% | 5 | | Aug 2026 | Dust extractor brands | 1.9K | 9.2% | 5 | | Sep 2026 | Dust extractor brands | 1.9K | 8.6% | 5 | | Oct 2025 | SDS Max brands | 2.4K | 14.6% | 3 | | Nov 2025 | SDS Max brands | 2.4K | 13% | 4 | | Dec 2025 | SDS Max brands | 1.6K | 10.2% | 4 | | Jan 2026 | SDS Max brands | 1.9K | 12.4% | 3 | | Feb 2026 | SDS Max brands | 1.9K | 12% | 4 | | Mar 2026 | SDS Max brands | 2.9K | 16.9% | 3 | | Apr 2026 | SDS Max brands | 2.4K | 14.8% | 3 | | May 2026 | SDS Max brands | 2.4K | 14.1% | 4 | | Jun 2026 | SDS Max brands | 1.9K | 10.8% | 4 | | Jul 2026 | SDS Max brands | 1.9K | 11.7% | 4 | | Aug 2026 | SDS Max brands | 1.9K | 10.4% | 4 | | Sep 2026 | SDS Max brands | 1.9K | 10% | 4 | | Oct 2025 | Wall chaser machine brands | 2.4K | 16.9% | 3 | | Nov 2025 | Wall chaser machine brands | 2.4K | 14.9% | 3 | | Dec 2025 | Wall chaser machine brands | 1.6K | 11.8% | 3 | | Jan 2026 | Wall chaser machine brands | 1.9K | 14% | 3 | | Feb 2026 | Wall chaser machine brands | 1.9K | 13.8% | 3 | | Mar 2026 | Wall chaser machine brands | 2.9K | 19.4% | 3 | | Apr 2026 | Wall chaser machine brands | 2.4K | 17% | 3 | | May 2026 | Wall chaser machine brands | 2.4K | 16.7% | 3 | | Jun 2026 | Wall chaser machine brands | 1.9K | 12.8% | 3 | | Jul 2026 | Wall chaser machine brands | 1.9K | 13.8% | 3 | | Aug 2026 | Wall chaser machine brands | 1.9K | 13.1% | 3 | | Sep 2026 | Wall chaser machine brands | 1.9K | 11.8% | 3 | ## How are Hilti’s branded searches counted? Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hilti” ## Which cut off saw brands compete with Hilti? - [Makita](/demand/nz/brands/makita) - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-hilti - [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/hilti-vs-husqvarna - [Stihl](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/hilti-vs-stihl - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/hilti-vs-milwaukee - [ECHO](/demand/nz/brands/echo): Head-to-head: /demand/nz/compare/echo-vs-hilti ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hilti: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hilti This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hilti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.