---
title: "Hill's: search popularity and Share of Search in New Zealand"
description: "Hill's is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hills"
publisher: "Brandwave"
---

# Hill's: search popularity and Share of Search in New Zealand

Hill's is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hill's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pet food brands**: 9.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet food brands | 5 | 9.8% | 3.5K |

- [Pet food brands](/demand/nz/categories/nz-pet-food-brands)

## How has branded search demand for Hill's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hill's in New Zealand held steady, from 3.6K to 3.5K.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands in New Zealand decreased from 12.3% to 9.8%.
- Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands in New Zealand peaked at 13% in November 2025 and was lowest at 8.3% in July 2026.
- Across the 11 months ending August 2026, Hill's fell from 4th to 5th among pet food brands in New Zealand.

## How did search popularity change for New Zealand pet food brands in August 2026?

- In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.
- In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.
- In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
- In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.
- Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.
- Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet food brands | 3.6K | 12.3% | 4 |
| Nov 2025 | Pet food brands | 3.5K | 13% | 4 |
| Dec 2025 | Pet food brands | 2.9K | 11% | 4 |
| Jan 2026 | Pet food brands | 3K | 9.3% | 4 |
| Feb 2026 | Pet food brands | 3.1K | 10.5% | 4 |
| Mar 2026 | Pet food brands | 3.9K | 10.7% | 3 |
| Apr 2026 | Pet food brands | 3.4K | 9.7% | 4 |
| May 2026 | Pet food brands | 3.4K | 9.8% | 3 |
| Jun 2026 | Pet food brands | 3.5K | 9.7% | 3 |
| Jul 2026 | Pet food brands | 3.1K | 8.3% | 5 |
| Aug 2026 | Pet food brands | 3.5K | 9.8% | 5 |
| Sep 2026 | Pet food brands | — | — | — |

## How is Hill's measured?

Brandwave collects information about searches that people make online using Hill's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hill's”
- “hill's cat food”
- “hill's dog food”
- “hill's pet food”
- “hills”
- “hills biome”
- “hills cat food”
- “hills derm complete”
- “hills digestive care”
- “hills dog food”
- “hills gastrointestinal biome”
- “hills id dog food”
- “hills metabolic”
- “hills metabolic dog food”
- “hills metabolic mobility”
- “hills near me”
- “hills nz”
- “hills online”
- “hills pet food”
- “hills prescription diet”
- “hills puppy food”
- “hills science diet”
- “hills science diet cat food”
- “hills science diet dog food”
- “hills science plan”
- “hills zd dog food”
- “hillspet co nz”
- “the hills cosmetic studio”

## Which pet food brands compete with Hill's?

- [Purina](/demand/nz/brands/purina)
- [Royal Canin](/demand/nz/brands/royal-canin): Head-to-head: /demand/nz/compare/hills-vs-royal-canin
- [Black Hawk](/demand/nz/brands/black-hawk): Head-to-head: /demand/nz/compare/black-hawk-vs-hills
- [Whiskas](/demand/nz/brands/whiskas): Head-to-head: /demand/nz/compare/hills-vs-whiskas
- [ZIWI Peak](/demand/nz/brands/ziwi-peak): Head-to-head: /demand/nz/compare/hills-vs-ziwi-peak
- [Pedigree](/demand/nz/brands/pedigree): Head-to-head: /demand/nz/compare/hills-vs-pedigree
- [K9 Natural](/demand/nz/brands/k9-natural)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hill's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hills

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.