--- title: "Hightouch: search popularity in New Zealand" description: "Hightouch is a customer data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hightouch" publisher: "Brandwave" --- # Hightouch: search popularity in New Zealand Hightouch is a customer data platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Hightouch - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among customer data platforms**: 21.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customer data platforms | 2 | 21.9% | 70 | - [Customer data platforms](/demand/nz/categories/nz-customer-data-platforms) ## Top customer data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hightouch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hightouch is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twilio Segment | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Salesforce Data 360 | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tealium | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Real-Time CDP | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hightouch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bloomreach | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | mParticle | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | RudderStack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer data platforms - Asked ChatGPT "Which customer data platform should I use in New Zealand?": 1. Twilio Segment, 2. Salesforce Data 360, 3. Tealium, 4. Adobe Real-Time CDP, 5. mParticle - Asked ChatGPT "What are the best customer data platforms in New Zealand?": 1. Twilio Segment, 2. Tealium, 3. Salesforce Data 360, 4. Adobe Real-Time CDP, 5. Bloomreach - Asked ChatGPT "What's the best customer data platform in New Zealand for unified customer data?": 1. Twilio Segment, 2. Salesforce Data 360, 3. Tealium, 4. Hightouch - Searched Google, AI Overview "customer data platform": named none of the brands we track - Searched Google, AI Overview "cdp nz": named none of the brands we track Not named in any answer: RudderStack. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Hightouch changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Hightouch in New Zealand fell from 110 to 70. - Across the 12 months ending September 2026, Hightouch’s share of searches among customer data platforms in New Zealand decreased from 26.2% to 21.9%. - Across the 12 months ending September 2026, Hightouch’s share of searches among customer data platforms in New Zealand peaked at 33.3% in April 2026 and was lowest at 14.7% in June 2026. ## How did search popularity change for New Zealand customer data platforms in September 2026? - In September 2026, Bloomreach overtook Salesforce Data 360 to rank 3rd among customer data platforms in New Zealand, with 12.5% of the searches. - In September 2026, Tealium gained share of searches among customer data platforms in New Zealand, from 26.7% to 31.3%. - In September 2026, RudderStack lost share of searches among customer data platforms in New Zealand, from 10% to 6.3%. - In September 2026, Hightouch lost share of searches among customer data platforms in New Zealand, from 23.3% to 21.9%. - In September 2026, Salesforce Data 360 lost share of searches among customer data platforms in New Zealand, from 13.3% to 12.5%. - In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customer data platforms | 110 | 26.2% | 2 | | Nov 2025 | Customer data platforms | 90 | 20.9% | 2 | | Dec 2025 | Customer data platforms | 50 | 20.8% | 1 | | Jan 2026 | Customer data platforms | 90 | 28.1% | 1 | | Feb 2026 | Customer data platforms | 70 | 21.9% | 2 | | Mar 2026 | Customer data platforms | 90 | 25% | 2 | | Apr 2026 | Customer data platforms | 110 | 33.3% | 1 | | May 2026 | Customer data platforms | 90 | 27.3% | 1 | | Jun 2026 | Customer data platforms | 50 | 14.7% | 3 | | Jul 2026 | Customer data platforms | 50 | 19.2% | 2 | | Aug 2026 | Customer data platforms | 70 | 23.3% | 2 | | Sep 2026 | Customer data platforms | 70 | 21.9% | 2 | ## How are Hightouch’s branded searches counted? Brandwave collects information about searches that people make online using Hightouch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hightouch” ## Which customer data platforms compete with Hightouch? - [Tealium](/demand/nz/brands/tealium): Head-to-head: /demand/nz/compare/hightouch-vs-tealium - [Bloomreach](/demand/nz/brands/bloomreach): Head-to-head: /demand/nz/compare/bloomreach-vs-hightouch - [Salesforce Data 360](/demand/nz/brands/salesforce-data-cloud): Head-to-head: /demand/nz/compare/hightouch-vs-salesforce-data-cloud - [Twilio Segment](/demand/nz/brands/segment): Head-to-head: /demand/nz/compare/hightouch-vs-segment - [RudderStack](/demand/nz/brands/rudderstack): Head-to-head: /demand/nz/compare/hightouch-vs-rudderstack - [Adobe Real-Time CDP](/demand/nz/brands/adobe-real-time-cdp) - [mParticle](/demand/nz/brands/mparticle) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Hightouch: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hightouch This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hightouch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.