--- title: "HiBob: search popularity in New Zealand" description: "An HR platform, known as Bob, for managing people, performance, and payroll in midsize companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/hibob" publisher: "Brandwave" --- # HiBob: search popularity in New Zealand An HR platform, known as Bob, for managing people, performance, and payroll in midsize companies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: HiBob - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among compensation management platforms**: 42.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Compensation management platforms | 1 | 42.8% | 590 | - [Compensation management platforms](/demand/nz/categories/nz-compensation-management-platforms) ## Top compensation management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HiBob was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | HiBob | 2 of 3 | 0 of 2 | 2 of 5 | | Pave | 0 of 3 | 1 of 2 | 1 of 5 | | Compa | 0 of 3 | 0 of 2 | 0 of 5 | | Payscale | 1 of 3 | 1 of 2 | 2 of 5 | | CompAnalyst | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about compensation management platforms - Asked ChatGPT "Which compensation management platform should I use in New Zealand?": 1. HiBob - Asked ChatGPT "What are the best compensation management platforms in New Zealand?": 1. Payscale - Asked ChatGPT "What's the best compensation management platform in New Zealand for a small HR team?": 1. HiBob - Searched Google, AI Overview "salary benchmarking software": 1. Payscale, 2. Pave, 3. CompAnalyst - Searched Google, AI Overview "compensation management platform nz": named none of the brands we track Not named in any answer: Compa. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for HiBob changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for HiBob in New Zealand held steady at 590. - Across the 12 months ending September 2026, HiBob’s share of searches among compensation management platforms in New Zealand peaked at 54.1% in July 2026 and was lowest at 36.1% in December 2025. ## How did search popularity change for New Zealand compensation management platforms in September 2026? - In September 2026, Pave gained share of searches among compensation management platforms in New Zealand, from 25% to 28.3%. - In September 2026, Payscale gained share of searches among compensation management platforms in New Zealand, from 8.6% to 10.1%. - In September 2026, HiBob lost share of searches among compensation management platforms in New Zealand, from 46.1% to 42.8%. - In September 2026, Compa lost share of searches among compensation management platforms in New Zealand, from 20.3% to 18.8%. - Estimated monthly branded searches for CompAnalyst in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Compensation management platforms | 590 | 42.4% | 1 | | Nov 2025 | Compensation management platforms | 590 | 46.1% | 1 | | Dec 2025 | Compensation management platforms | 390 | 36.1% | 1 | | Jan 2026 | Compensation management platforms | 480 | 42.9% | 1 | | Feb 2026 | Compensation management platforms | 590 | 46.1% | 1 | | Mar 2026 | Compensation management platforms | 590 | 42.1% | 1 | | Apr 2026 | Compensation management platforms | 590 | 46.1% | 1 | | May 2026 | Compensation management platforms | 590 | 43.1% | 1 | | Jun 2026 | Compensation management platforms | 720 | 51.1% | 1 | | Jul 2026 | Compensation management platforms | 720 | 54.1% | 1 | | Aug 2026 | Compensation management platforms | 590 | 46.1% | 1 | | Sep 2026 | Compensation management platforms | 590 | 42.8% | 1 | ## How are HiBob’s branded searches counted? Brandwave collects information about searches that people make online using HiBob’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “hibob” ## Which compensation management platforms compete with HiBob? - [Pave](/demand/nz/brands/pave): Head-to-head: /demand/nz/compare/hibob-vs-pave - [Compa](/demand/nz/brands/compa): Head-to-head: /demand/nz/compare/compa-vs-hibob - [Payscale](/demand/nz/brands/payscale): Head-to-head: /demand/nz/compare/hibob-vs-payscale - [CompAnalyst](/demand/nz/brands/companalyst): Head-to-head: /demand/nz/compare/companalyst-vs-hibob ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "HiBob: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/hibob This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hibob. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.