---
title: "Herschel: search popularity and Share of Search in New Zealand"
description: "Herschel makes backpacks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/herschel"
publisher: "Brandwave"
---

# Herschel: search popularity and Share of Search in New Zealand

Herschel makes backpacks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Herschel
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among backpack brands**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Backpack brands | 3 | 7.6% | 850 |

- [Backpack brands](/demand/nz/categories/nz-backpack-brands)

## How has branded search demand for Herschel changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Herschel in New Zealand fell from 980 to 850.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands in New Zealand decreased from 9.5% to 7.6%.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands in New Zealand peaked at 13% in January 2026 and was lowest at 6.5% in May 2026.

## How did search popularity change for New Zealand backpack brands in August 2026?

- In August 2026, Bellroy gained estimated Share of Search among backpack brands in New Zealand, from 50% to 52.9%.
- In August 2026, Deuter gained estimated Share of Search among backpack brands in New Zealand, from 3.8% to 5.3%.
- In August 2026, Osprey lost estimated Share of Search among backpack brands in New Zealand, from 36.5% to 33.8%.
- In August 2026, Herschel lost estimated Share of Search among backpack brands in New Zealand, from 9.2% to 7.6%.
- Estimated monthly branded searches for NOMATIC in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Backpack brands | 980 | 9.5% | 3 |
| Nov 2025 | Backpack brands | 1.3K | 9.6% | 3 |
| Dec 2025 | Backpack brands | 1.2K | 10.4% | 3 |
| Jan 2026 | Backpack brands | 1.6K | 13% | 3 |
| Feb 2026 | Backpack brands | 970 | 9.9% | 3 |
| Mar 2026 | Backpack brands | 970 | 8.7% | 3 |
| Apr 2026 | Backpack brands | 730 | 6.7% | 3 |
| May 2026 | Backpack brands | 720 | 6.5% | 3 |
| Jun 2026 | Backpack brands | 880 | 8% | 3 |
| Jul 2026 | Backpack brands | 940 | 9.2% | 3 |
| Aug 2026 | Backpack brands | 850 | 7.6% | 3 |
| Sep 2026 | Backpack brands | — | — | — |

## How is Herschel measured?

Brandwave collects information about searches that people make online using Herschel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “herschel america backpack”
- “herschel backpack”
- “herschel bag”
- “herschel duffle backpack”
- “herschel heritage backpack”
- “herschel little america backpack”
- “herschel navy backpack”
- “herschel pack”
- “herschel travel backpack”

## Which backpack brands compete with Herschel?

- [Bellroy](/demand/nz/brands/bellroy): Head-to-head: /demand/nz/compare/bellroy-vs-herschel
- [Osprey](/demand/nz/brands/osprey): Head-to-head: /demand/nz/compare/herschel-vs-osprey
- [Deuter](/demand/nz/brands/deuter): Head-to-head: /demand/nz/compare/deuter-vs-herschel
- [NOMATIC](/demand/nz/brands/nomatic): Head-to-head: /demand/nz/compare/herschel-vs-nomatic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Herschel: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/herschel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/herschel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.