---
title: "Hermès: search popularity and Share of Search in New Zealand"
description: "Hermès is a luxury fashion house shopped by New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hermes"
publisher: "Brandwave"
---

# Hermès: search popularity and Share of Search in New Zealand

Hermès is a luxury fashion house shopped by New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hermès
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among luxury fashion houses**: 8.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Luxury fashion houses | 6 | 8.2% | 13.8K |

- [Luxury fashion houses](/demand/nz/categories/nz-luxury-fashion-houses)

## How has branded search demand for Hermès changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hermès in New Zealand rose from 12.3K to 13.8K.
- Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand peaked at 8.8% in May 2026 and was lowest at 7.2% in November 2025.

## How did search popularity change for New Zealand luxury fashion houses in August 2026?

- In August 2026, Dior gained estimated Share of Search among luxury fashion houses in New Zealand, from 5.8% to 7.6%.
- In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%.
- In August 2026, Louis Vuitton lost estimated Share of Search among luxury fashion houses in New Zealand, from 30.8% to 27.5%.
- Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026.
- Estimated monthly branded searches for Chanel in New Zealand rose 34.6% over 11 measured months, from 22.8K to 30.7K in August 2026.
- Estimated monthly branded searches for Prada in New Zealand rose 11.6% over 11 measured months, from 18.9K to 21.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Luxury fashion houses | 12.3K | 7.8% | 6 |
| Nov 2025 | Luxury fashion houses | 12.5K | 7.2% | 6 |
| Dec 2025 | Luxury fashion houses | 14.1K | 7.2% | 6 |
| Jan 2026 | Luxury fashion houses | 13.8K | 8.4% | 6 |
| Feb 2026 | Luxury fashion houses | 11.6K | 8.3% | 6 |
| Mar 2026 | Luxury fashion houses | 13.1K | 8.7% | 6 |
| Apr 2026 | Luxury fashion houses | 13.2K | 8.5% | 6 |
| May 2026 | Luxury fashion houses | 15K | 8.8% | 6 |
| Jun 2026 | Luxury fashion houses | 14.3K | 8.5% | 6 |
| Jul 2026 | Luxury fashion houses | 13.2K | 8.3% | 6 |
| Aug 2026 | Luxury fashion houses | 13.8K | 8.2% | 6 |
| Sep 2026 | Luxury fashion houses | — | — | — |

## How is Hermès measured?

Brandwave collects information about searches that people make online using Hermès’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hermes”
- “hermes au”
- “hermes bag”
- “hermes birkin”
- “hermes birkin bag”
- “hermes blanket”
- “hermes com”
- “hermes constance”
- “hermes handbag”
- “hermes kelly”
- “hermes kelly bag”
- “hermes near me”
- “hermes nz”
- “hermes perfume”
- “hermes picotin”
- “hermes scarf”
- “hermes shoes”
- “hermes wallet”
- “hermes watch”
- “terre d hermes”
- “terre d hermes parfum”

## Which luxury fashion houses compete with Hermès?

- [Louis Vuitton](/demand/nz/brands/louis-vuitton)
- [Chanel](/demand/nz/brands/chanel): Head-to-head: /demand/nz/compare/chanel-vs-hermes
- [Gucci](/demand/nz/brands/gucci): Head-to-head: /demand/nz/compare/gucci-vs-hermes
- [Prada](/demand/nz/brands/prada): Head-to-head: /demand/nz/compare/hermes-vs-prada
- [Saint Laurent](/demand/nz/brands/saint-laurent): Head-to-head: /demand/nz/compare/hermes-vs-saint-laurent
- [Dior](/demand/nz/brands/dior): Head-to-head: /demand/nz/compare/dior-vs-hermes

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hermès: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hermes

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hermes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.