---
title: "Help Scout: search popularity and Share of Search in New Zealand"
description: "Shared inbox, help center, and customer support software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/help-scout"
publisher: "Brandwave"
---

# Help Scout: search popularity and Share of Search in New Zealand

Shared inbox, help center, and customer support software. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Help Scout
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among help desk software**: 5.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Help desk software | 5 | 5.8% | 150 |

- [Help desk software](/demand/nz/categories/nz-help-desk-software)

## How has branded search demand for Help Scout changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Help Scout in New Zealand fell from 190 to 150.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand decreased from 6.5% to 5.8%.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software in New Zealand peaked at 7.3% in November 2025 and was lowest at 4.2% in May 2026.

## How did search popularity change for New Zealand help desk software in August 2026?

- In August 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software in New Zealand, at 14%.
- In August 2026, Zendesk lost estimated Share of Search among help desk software in New Zealand, from 47.7% to 45.7%.
- Gorgias’ estimated Share of Search among help desk software in New Zealand has gained ground for 3 months in a row, from 17.2% to 19.4% in August 2026.
- Zoho Desk’s estimated Share of Search among help desk software in New Zealand has lost ground for 3 months in a row, from 14.6% to 13.2% in August 2026.
- Estimated monthly branded searches for Intercom in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.
- Estimated monthly branded searches for Help Scout in New Zealand fell 21.1% over 11 measured months, from 190 to 150 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Help desk software | 190 | 6.5% | 5 |
| Nov 2025 | Help desk software | 190 | 7.3% | 5 |
| Dec 2025 | Help desk software | 150 | 6.6% | 5 |
| Jan 2026 | Help desk software | 130 | 5.3% | 5 |
| Feb 2026 | Help desk software | 140 | 5.6% | 5 |
| Mar 2026 | Help desk software | 150 | 5.6% | 5 |
| Apr 2026 | Help desk software | 150 | 6.8% | 5 |
| May 2026 | Help desk software | 100 | 4.2% | 5 |
| Jun 2026 | Help desk software | 150 | 6.1% | 5 |
| Jul 2026 | Help desk software | 120 | 5.5% | 5 |
| Aug 2026 | Help desk software | 150 | 5.8% | 5 |
| Sep 2026 | Help desk software | — | — | — |

## How is Help Scout measured?

Brandwave collects information about searches that people make online using Help Scout’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “help scout pricing”
- “help scout support”
- “helpscout”
- “helpscout com”
- “helpscout pricing”
- “helpscout support”

## Which help desk software compete with Help Scout?

- [Zendesk](/demand/nz/brands/zendesk): Head-to-head: /demand/nz/compare/help-scout-vs-zendesk
- [Gorgias](/demand/nz/brands/gorgias): Head-to-head: /demand/nz/compare/gorgias-vs-help-scout
- [Freshdesk](/demand/nz/brands/freshdesk): Head-to-head: /demand/nz/compare/freshdesk-vs-help-scout
- [Zoho Desk](/demand/nz/brands/zoho-desk): Head-to-head: /demand/nz/compare/help-scout-vs-zoho-desk
- [Intercom](/demand/nz/brands/intercom): Head-to-head: /demand/nz/compare/help-scout-vs-intercom

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Help Scout: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/help-scout

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/help-scout. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.