--- title: "Helly Hansen: search popularity in New Zealand" description: "Helly Hansen is outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/helly-hansen" publisher: "Brandwave" --- # Helly Hansen: search popularity in New Zealand Helly Hansen is outdoor clothing brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Helly Hansen - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cargo shorts brands**: 0.37% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cargo shorts brands | 7 | 0.37% | 1.3K | | Snow pants brands | 7 | 1.6% | 1.3K | - [Cargo shorts brands](/demand/nz/categories/nz-cargo-shorts-brands) - [Snow pants brands](/demand/nz/categories/nz-snow-pants-brands) ## Top cargo shorts brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helly Hansen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helly Hansen is the seventh most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mountain Warehouse | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Hard Yakka | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Kathmandu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Stoney Creek | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Cotton On | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AS Colour | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Helly Hansen | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wrangler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cargo shorts brands - Asked ChatGPT "Which cargo shorts brand should I buy in New Zealand?": 1. Hard Yakka, 2. Mountain Warehouse, 3. Helly Hansen, 4. Cotton On - Asked ChatGPT "What are the best cargo shorts brands in New Zealand?": 1. Hard Yakka, 2. Stoney Creek, 3. Kathmandu, 4. Cotton On, 5. Helly Hansen - Asked ChatGPT "What's the best cargo shorts brand in New Zealand for hot weather wear?": 1. Kathmandu, 2. Stoney Creek, 3. Mountain Warehouse - Searched Google, AI Overview "cargo shorts nz": 1. Mountain Warehouse, 2. Cotton On, 3. AS Colour, 4. Hard Yakka - Searched Google, AI Overview "mens cargo shorts": 1. Mountain Warehouse, 2. AS Colour Not named in any answer: Lee, Wrangler and Dickies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Helly Hansen changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Helly Hansen in New Zealand held steady at 1.3K. - Across the 12 months ending September 2026, Helly Hansen’s share of searches among cargo shorts brands in New Zealand held steady at 0.37%. - Across the 12 months ending September 2026, Helly Hansen fell from 6th to 7th among snow pants brands in New Zealand. ## How did search popularity change for New Zealand cargo shorts brands in September 2026? - In September 2026, Cotton On gained share of searches among cargo shorts brands in New Zealand, from 48.9% to 55.7%. - In September 2026, Mountain Warehouse lost share of searches among cargo shorts brands in New Zealand, from 18.8% to 14.3%. - In September 2026, Kathmandu lost share of searches among cargo shorts brands in New Zealand, from 17.7% to 16.6%. - In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%. - Stoney Creek’s share of searches among cargo shorts brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.9% in September 2026. - Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026. ## How did search popularity change for New Zealand snow pants brands in September 2026? - In September 2026, Arc'teryx overtook Patagonia to rank 2nd among snow pants brands in New Zealand, with 19.5% of the searches. - In September 2026, Macpac gained share of searches among snow pants brands in New Zealand, from 46.3% to 49.9%. - In September 2026, Patagonia lost share of searches among snow pants brands in New Zealand, from 20.8% to 18.2%. - In September 2026, The North Face lost share of searches among snow pants brands in New Zealand, from 8% to 7%. - In September 2026, Burton lost share of searches among snow pants brands in New Zealand, from 2.5% to 1.8%. - In September 2026, Volcom rose from 6th to 5th among snow pants brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cargo shorts brands | 1.3K | 0.37% | 7 | | Nov 2025 | Cargo shorts brands | 1.6K | 0.32% | 7 | | Dec 2025 | Cargo shorts brands | 2.4K | 0.47% | 6 | | Jan 2026 | Cargo shorts brands | 1.9K | 0.51% | 7 | | Feb 2026 | Cargo shorts brands | 1.3K | 0.38% | 7 | | Mar 2026 | Cargo shorts brands | 1.3K | 0.31% | 7 | | Apr 2026 | Cargo shorts brands | 1.6K | 0.37% | 7 | | May 2026 | Cargo shorts brands | 1.6K | 0.38% | 7 | | Jun 2026 | Cargo shorts brands | 1.6K | 0.4% | 7 | | Jul 2026 | Cargo shorts brands | 1.6K | 0.38% | 7 | | Aug 2026 | Cargo shorts brands | 1.9K | 0.48% | 7 | | Sep 2026 | Cargo shorts brands | 1.3K | 0.37% | 7 | | Oct 2025 | Snow pants brands | 1.3K | 1.6% | 6 | | Nov 2025 | Snow pants brands | 1.6K | 1.6% | 5 | | Dec 2025 | Snow pants brands | 2.4K | 2.1% | 5 | | Jan 2026 | Snow pants brands | 1.9K | 1.8% | 5 | | Feb 2026 | Snow pants brands | 1.3K | 1.5% | 5 | | Mar 2026 | Snow pants brands | 1.3K | 1.3% | 6 | | Apr 2026 | Snow pants brands | 1.6K | 1.5% | 6 | | May 2026 | Snow pants brands | 1.6K | 1.5% | 6 | | Jun 2026 | Snow pants brands | 1.6K | 1.3% | 6 | | Jul 2026 | Snow pants brands | 1.6K | 1.4% | 7 | | Aug 2026 | Snow pants brands | 1.9K | 1.8% | 7 | | Sep 2026 | Snow pants brands | 1.3K | 1.6% | 7 | ## How are Helly Hansen’s branded searches counted? Brandwave collects information about searches that people make online using Helly Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “helly hansen” ## Which cargo shorts brands compete with Helly Hansen? - [Cotton On](/demand/nz/brands/cotton-on) - [Kathmandu](/demand/nz/brands/kathmandu) - [Mountain Warehouse](/demand/nz/brands/mountain-warehouse) - [AS Colour](/demand/nz/brands/as-colour): Head-to-head: /demand/nz/compare/as-colour-vs-helly-hansen - [Stoney Creek](/demand/nz/brands/stoney-creek): Head-to-head: /demand/nz/compare/helly-hansen-vs-stoney-creek - [Hard Yakka](/demand/nz/brands/hard-yakka): Head-to-head: /demand/nz/compare/hard-yakka-vs-helly-hansen - [Lee](/demand/nz/brands/lee-jeans): Head-to-head: /demand/nz/compare/helly-hansen-vs-lee-jeans - [Wrangler](/demand/nz/brands/wrangler): Head-to-head: /demand/nz/compare/helly-hansen-vs-wrangler - [Dickies](/demand/nz/brands/dickies) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Helly Hansen: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/helly-hansen This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/helly-hansen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.