---
title: "HelloFresh: search popularity and Share of Search in New Zealand"
description: "Recipe-led meal kits delivered to New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hellofresh"
publisher: "Brandwave"
---

# HelloFresh: search popularity and Share of Search in New Zealand

Recipe-led meal kits delivered to New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: HelloFresh
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meal kit delivery brands**: 35%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meal kit delivery brands | 2 | 35% | 33.3K |

- [Meal kit delivery brands](/demand/nz/categories/meal-kit-delivery)

## How has branded search demand for HelloFresh changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for HelloFresh in New Zealand held steady, from 35K to 33.3K.
- Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand decreased from 37.2% to 35%.
- Across the 11 months ending August 2026, HelloFresh’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 40.9% in February 2026 and was lowest at 32.3% in December 2025.

## How did search popularity change for New Zealand meal kit delivery brands in August 2026?

- My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026.
- Estimated monthly branded searches for Green Dinner Table in New Zealand rose 84.6% over 11 measured months, from 260 to 480 in August 2026.
- Estimated monthly branded searches for Bargain Box in New Zealand rose 22.4% over 11 measured months, from 16.7K to 20.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meal kit delivery brands | 35K | 37.2% | 2 |
| Nov 2025 | Meal kit delivery brands | 26.3K | 32.7% | 2 |
| Dec 2025 | Meal kit delivery brands | 16.6K | 32.3% | 2 |
| Jan 2026 | Meal kit delivery brands | 35.9K | 40.8% | 1 |
| Feb 2026 | Meal kit delivery brands | 33.4K | 40.9% | 1 |
| Mar 2026 | Meal kit delivery brands | 33.2K | 39.2% | 1 |
| Apr 2026 | Meal kit delivery brands | 28K | 36.8% | 2 |
| May 2026 | Meal kit delivery brands | 32.5K | 35.9% | 2 |
| Jun 2026 | Meal kit delivery brands | 27.1K | 36% | 2 |
| Jul 2026 | Meal kit delivery brands | 26.5K | 34.5% | 2 |
| Aug 2026 | Meal kit delivery brands | 33.3K | 35% | 2 |
| Sep 2026 | Meal kit delivery brands | — | — | — |

## How is HelloFresh measured?

Brandwave collects information about searches that people make online using HelloFresh’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hello fresh”
- “hello fresh meals”
- “hello fresh nz”
- “hellofresh”
- “hellofresh meal kits”
- “hellofresh nz”

## Which meal kit delivery brands compete with HelloFresh?

- [My Food Bag](/demand/nz/brands/my-food-bag): Head-to-head: /demand/nz/compare/hellofresh-vs-my-food-bag
- [Bargain Box](/demand/nz/brands/bargain-box): Head-to-head: /demand/nz/compare/bargain-box-vs-hellofresh
- [Woop](/demand/nz/brands/woop): Head-to-head: /demand/nz/compare/hellofresh-vs-woop
- [Green Dinner Table](/demand/nz/brands/green-dinner-table): Head-to-head: /demand/nz/compare/green-dinner-table-vs-hellofresh

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "HelloFresh: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hellofresh

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hellofresh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.