---
title: "Hellers: search popularity and Share of Search in New Zealand"
description: "Hellers makes sausages and smallgoods sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/hellers"
publisher: "Brandwave"
---

# Hellers: search popularity and Share of Search in New Zealand

Hellers makes sausages and smallgoods sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Hellers
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sausage and smallgoods brands**: 54.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sausage and smallgoods brands | 1 | 54.1% | 4K |

- [Sausage and smallgoods brands](/demand/nz/categories/nz-smallgoods-brands)

## How has branded search demand for Hellers changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Hellers in New Zealand fell from 4.6K to 4K.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand decreased from 55.1% to 54.1%.
- Across the 11 months ending August 2026, Hellers’ estimated Share of Search among sausage and smallgoods brands in New Zealand peaked at 55.1% in October 2025 and was lowest at 48.9% in April 2026.

## How did search popularity change for New Zealand sausage and smallgoods brands in August 2026?

- In August 2026, Hellers gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 52.5% to 54.1%.
- In August 2026, Primo gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 5.4% to 6.6%.
- In August 2026, Freedom Farms gained estimated Share of Search among sausage and smallgoods brands in New Zealand, from 3.8% to 4.8%.
- In August 2026, Verkerks lost estimated Share of Search among sausage and smallgoods brands in New Zealand, from 38.3% to 34.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sausage and smallgoods brands | 4.6K | 55.1% | 1 |
| Nov 2025 | Sausage and smallgoods brands | 4.5K | 52.5% | 1 |
| Dec 2025 | Sausage and smallgoods brands | 6.3K | 53.3% | 1 |
| Jan 2026 | Sausage and smallgoods brands | 5.1K | 54.5% | 1 |
| Feb 2026 | Sausage and smallgoods brands | 4.3K | 54.2% | 1 |
| Mar 2026 | Sausage and smallgoods brands | 4.5K | 51.4% | 1 |
| Apr 2026 | Sausage and smallgoods brands | 3.5K | 48.9% | 1 |
| May 2026 | Sausage and smallgoods brands | 4.2K | 53.8% | 1 |
| Jun 2026 | Sausage and smallgoods brands | 4K | 52.1% | 1 |
| Jul 2026 | Sausage and smallgoods brands | 4.1K | 52.5% | 1 |
| Aug 2026 | Sausage and smallgoods brands | 4K | 54.1% | 1 |
| Sep 2026 | Sausage and smallgoods brands | — | — | — |

## How is Hellers measured?

Brandwave collects information about searches that people make online using Hellers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “hellers”
- “hellers bacon”
- “hellers cheerios”
- “hellers cheese kransky”
- “hellers chicken”
- “hellers chorizo”
- “hellers co nz”
- “hellers frankfurters”
- “hellers ham”
- “hellers kransky”
- “hellers limited”
- “hellers meatballs”
- “hellers near me”
- “hellers nz”
- “hellers pulled pork”
- “hellers salami”
- “hellers sausage”
- “hellers saveloys”
- “hellers shop”
- “hellers spanish chorizo”

## Which sausage and smallgoods brands compete with Hellers?

- [Verkerks](/demand/nz/brands/verkerks): Head-to-head: /demand/nz/compare/hellers-vs-verkerks
- [Primo](/demand/nz/brands/primo): Head-to-head: /demand/nz/compare/hellers-vs-primo
- [Freedom Farms](/demand/nz/brands/freedom-farms): Head-to-head: /demand/nz/compare/freedom-farms-vs-hellers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Hellers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/hellers

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/hellers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.