--- title: "Helinox: search popularity in New Zealand" description: "Helinox is camping furniture maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/helinox" publisher: "Brandwave" --- # Helinox: search popularity in New Zealand Helinox is camping furniture maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Helinox - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among camping chair brands**: 0.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Camping chair brands | 5 | 0.1% | 110 | - [Camping chair brands](/demand/nz/categories/nz-camping-chair-brands) ## Top camping chair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Helinox was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helinox is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Zempire | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Helinox | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Kathmandu | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Coleman | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | OZtrail | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Wanderer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Spinifex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping chair brands - Asked ChatGPT "Which camping chair brand should I buy in New Zealand?": 1. Macpac, 2. Zempire, 3. Helinox, 4. Coleman - Asked ChatGPT "What are the best camping chair brands in New Zealand?": 1. Helinox, 2. Zempire, 3. Coleman, 4. Kathmandu, 5. Macpac, 6. OZtrail - Asked ChatGPT "What's the best camping chair brand in New Zealand for a family campsite?": 1. Coleman - Searched Google, AI Overview "folding chair nz": 1. Kathmandu - Searched Google, AI Overview "camp chair nz": 1. Macpac, 2. Kathmandu, 3. OZtrail Not named in any answer: Wanderer and Spinifex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Helinox changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Helinox in New Zealand rose from 90 to 110. - Across the 12 months ending September 2026, Helinox rose from 6th to 5th among camping chair brands in New Zealand. ## How did search popularity change for New Zealand camping chair brands in September 2026? - In September 2026, Zempire gained share of searches among camping chair brands in New Zealand, from 1.4% to 2.3%. - In September 2026, Kathmandu lost share of searches among camping chair brands in New Zealand, from 52.6% to 51.5%. - OZtrail’s share of searches among camping chair brands in New Zealand has gained ground for 3 months in a row, from 0.29% to 0.99% in September 2026. - Estimated monthly branded searches for Helinox in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. - Estimated monthly branded searches for Coleman in New Zealand fell 46.2% over 12 measured months, from 130 to 70 in September 2026. - Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 59.8K to 50.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Camping chair brands | 90 | 0.07% | 6 | | Nov 2025 | Camping chair brands | 140 | 0.08% | 6 | | Dec 2025 | Camping chair brands | 170 | 0.09% | 6 | | Jan 2026 | Camping chair brands | 140 | 0.09% | 6 | | Feb 2026 | Camping chair brands | 110 | 0.09% | 5 | | Mar 2026 | Camping chair brands | 90 | 0.06% | 6 | | Apr 2026 | Camping chair brands | 90 | 0.06% | 5 | | May 2026 | Camping chair brands | 90 | 0.06% | 5 | | Jun 2026 | Camping chair brands | 90 | 0.05% | 5 | | Jul 2026 | Camping chair brands | 50 | 0.03% | 6 | | Aug 2026 | Camping chair brands | 70 | 0.05% | 5 | | Sep 2026 | Camping chair brands | 110 | 0.1% | 5 | ## How are Helinox’s branded searches counted? Brandwave collects information about searches that people make online using Helinox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “helinox” ## Which camping chair brands compete with Helinox? - [Kathmandu](/demand/nz/brands/kathmandu) - [Macpac](/demand/nz/brands/macpac): Head-to-head: /demand/nz/compare/helinox-vs-macpac - [Zempire](/demand/nz/brands/zempire): Head-to-head: /demand/nz/compare/helinox-vs-zempire - [OZtrail](/demand/nz/brands/oztrail): Head-to-head: /demand/nz/compare/helinox-vs-oztrail - [Coleman](/demand/nz/brands/coleman): Head-to-head: /demand/nz/compare/coleman-vs-helinox - [Wanderer](/demand/nz/brands/wanderer): Head-to-head: /demand/nz/compare/helinox-vs-wanderer - [Spinifex](/demand/nz/brands/spinifex) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Helinox: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/helinox This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/helinox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.