---
title: "Heineken: search popularity and Share of Search in New Zealand"
description: "Heineken is a beer brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/heineken"
publisher: "Brandwave"
---

# Heineken: search popularity and Share of Search in New Zealand

Heineken is a beer brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Heineken
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among beer brands**: 17.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Beer brands | 3 | 17.1% | 5.9K |

- [Beer brands](/demand/nz/categories/nz-beer-brands)

## How has branded search demand for Heineken changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Heineken in New Zealand fell from 6.5K to 5.9K.
- Across the 11 months ending August 2026, Heineken’s estimated Share of Search among beer brands in New Zealand peaked at 19.2% in June 2026 and was lowest at 15% in January 2026.

## How did search popularity change for New Zealand beer brands in August 2026?

- In August 2026, Steinlager gained estimated Share of Search among beer brands in New Zealand, from 18.5% to 20.4%.
- In August 2026, Speight's lost estimated Share of Search among beer brands in New Zealand, from 31.5% to 30.2%.
- In August 2026, Tui lost estimated Share of Search among beer brands in New Zealand, from 8.8% to 7.6%.
- Estimated monthly branded searches for DB Export in New Zealand fell 34.9% over 11 measured months, from 830 to 540 in August 2026.
- Estimated monthly branded searches for Mac's in New Zealand fell 33.3% over 11 measured months, from 840 to 560 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beer brands | 6.5K | 17.3% | 3 |
| Nov 2025 | Beer brands | 6.7K | 16.4% | 3 |
| Dec 2025 | Beer brands | 8.3K | 15% | 3 |
| Jan 2026 | Beer brands | 5.7K | 15% | 3 |
| Feb 2026 | Beer brands | 5.8K | 15.5% | 3 |
| Mar 2026 | Beer brands | 6K | 15.6% | 3 |
| Apr 2026 | Beer brands | 5.5K | 16.9% | 3 |
| May 2026 | Beer brands | 5.7K | 17.9% | 2 |
| Jun 2026 | Beer brands | 5.6K | 19.2% | 2 |
| Jul 2026 | Beer brands | 5.7K | 17% | 3 |
| Aug 2026 | Beer brands | 5.9K | 17.1% | 3 |
| Sep 2026 | Beer brands | — | — | — |

## How is Heineken measured?

Brandwave collects information about searches that people make online using Heineken’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “0 0 heineken”
- “heineken”
- “heineken 0”
- “heineken 0 0”
- “heineken 0 0 beer”
- “heineken 24”
- “heineken beer”
- “heineken can”
- “heineken com”
- “heineken cost”
- “heineken experience museum”
- “heineken glasses”
- “heineken lager”
- “heineken near me”
- “heineken nz”
- “heineken pak n save”
- “heineken specials”
- “heineken zero”

## Which beer brands compete with Heineken?

- [Speight's](/demand/nz/brands/speights): Head-to-head: /demand/nz/compare/heineken-vs-speights
- [Steinlager](/demand/nz/brands/steinlager): Head-to-head: /demand/nz/compare/heineken-vs-steinlager
- [Corona](/demand/nz/brands/corona): Head-to-head: /demand/nz/compare/corona-vs-heineken
- [Tui](/demand/nz/brands/tui): Head-to-head: /demand/nz/compare/heineken-vs-tui
- [Export Gold](/demand/nz/brands/export-gold): Head-to-head: /demand/nz/compare/export-gold-vs-heineken
- [Lion Red](/demand/nz/brands/lion-red)
- [Mac's](/demand/nz/brands/macs)
- [DB Export](/demand/nz/brands/db-export)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Heineken: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/heineken

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/heineken. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.