---
title: "Headspace: search popularity and Share of Search in New Zealand"
description: "Headspace offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/headspace"
publisher: "Brandwave"
---

# Headspace: search popularity and Share of Search in New Zealand

Headspace offers an app for meditation and mindfulness. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Headspace
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among meditation and sleep apps**: 55.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Meditation and sleep apps | 1 | 55.8% | 2.1K |

- [Meditation and sleep apps](/demand/nz/categories/nz-meditation-and-sleep-apps)

## How has branded search demand for Headspace changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Headspace in New Zealand rose from 1.6K to 2.1K.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand increased from 51.7% to 55.8%.
- Across the 11 months ending August 2026, Headspace’s estimated Share of Search among meditation and sleep apps in New Zealand peaked at 57.8% in June 2026 and was lowest at 50.5% in July 2026.

## How did search popularity change for New Zealand meditation and sleep apps in August 2026?

- In August 2026, Headspace gained estimated Share of Search among meditation and sleep apps in New Zealand, from 50.5% to 55.8%.
- In August 2026, Insight Timer gained estimated Share of Search among meditation and sleep apps in New Zealand, from 19.6% to 21.3%.
- In August 2026, Smiling Mind gained estimated Share of Search among meditation and sleep apps in New Zealand, from 7.2% to 8.4%.
- In August 2026, Calm lost estimated Share of Search among meditation and sleep apps in New Zealand, from 15.9% to 10%.
- In August 2026, BetterSleep lost estimated Share of Search among meditation and sleep apps in New Zealand, from 6.8% to 4.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Meditation and sleep apps | 1.6K | 51.7% | 1 |
| Nov 2025 | Meditation and sleep apps | 1.6K | 56.3% | 1 |
| Dec 2025 | Meditation and sleep apps | 1.4K | 54.8% | 1 |
| Jan 2026 | Meditation and sleep apps | 1.6K | 54.2% | 1 |
| Feb 2026 | Meditation and sleep apps | 1.7K | 54.4% | 1 |
| Mar 2026 | Meditation and sleep apps | 2.1K | 53.5% | 1 |
| Apr 2026 | Meditation and sleep apps | 1.7K | 50.9% | 1 |
| May 2026 | Meditation and sleep apps | 2.1K | 55.4% | 1 |
| Jun 2026 | Meditation and sleep apps | 2.6K | 57.8% | 1 |
| Jul 2026 | Meditation and sleep apps | 2.1K | 50.5% | 1 |
| Aug 2026 | Meditation and sleep apps | 2.1K | 55.8% | 1 |
| Sep 2026 | Meditation and sleep apps | — | — | — |

## How is Headspace measured?

Brandwave collects information about searches that people make online using Headspace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “headspace”
- “headspace app”
- “headspace com”
- “headspace guide meditation”
- “headspace hair”
- “headspace meditation”
- “headspace meditation app”
- “headspace mindfulness app”
- “headspace near me”
- “headspace new zealand”
- “headspace nz”
- “headspace online”
- “headspace sleep”
- “headspace sleep meditation”

## Which meditation and sleep apps compete with Headspace?

- [Insight Timer](/demand/nz/brands/insight-timer): Head-to-head: /demand/nz/compare/headspace-vs-insight-timer
- [Calm](/demand/nz/brands/calm): Head-to-head: /demand/nz/compare/calm-vs-headspace
- [Smiling Mind](/demand/nz/brands/smiling-mind): Head-to-head: /demand/nz/compare/headspace-vs-smiling-mind
- [BetterSleep](/demand/nz/brands/bettersleep): Head-to-head: /demand/nz/compare/bettersleep-vs-headspace

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Headspace: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/headspace

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/headspace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.