---
title: "Head: search popularity and Share of Search in New Zealand"
description: "Head makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/head"
publisher: "Brandwave"
---

# Head: search popularity and Share of Search in New Zealand

Head makes racquets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Head
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tennis and racquet brands**: 4.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tennis and racquet brands | 4 | 4.6% | 370 |

- [Tennis and racquet brands](/demand/nz/categories/nz-tennis-racquet-brands)

## How has branded search demand for Head changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Head in New Zealand rose from 150 to 370.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 2.2% to 4.6%.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 1.6% in April 2026.

## How did search popularity change for New Zealand tennis and racquet brands in August 2026?

- In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.
- In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.
- Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.
- Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.
- Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tennis and racquet brands | 150 | 2.2% | 4 |
| Nov 2025 | Tennis and racquet brands | 150 | 2.1% | 4 |
| Dec 2025 | Tennis and racquet brands | 150 | 2.7% | 4 |
| Jan 2026 | Tennis and racquet brands | 210 | 2.4% | 4 |
| Feb 2026 | Tennis and racquet brands | 230 | 2.2% | 4 |
| Mar 2026 | Tennis and racquet brands | 230 | 2.2% | 4 |
| Apr 2026 | Tennis and racquet brands | 160 | 1.6% | 4 |
| May 2026 | Tennis and racquet brands | 230 | 2.2% | 4 |
| Jun 2026 | Tennis and racquet brands | 250 | 2.6% | 4 |
| Jul 2026 | Tennis and racquet brands | 360 | 4.1% | 4 |
| Aug 2026 | Tennis and racquet brands | 370 | 4.6% | 4 |
| Sep 2026 | Tennis and racquet brands | — | — | — |

## How is Head measured?

Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “head badminton”
- “head padel”
- “head racquet”
- “head si6 tennis racquet”
- “head speed tennis racquet”
- “head tennis racquet”

## Which tennis and racquet brands compete with Head?

- [Yonex](/demand/nz/brands/yonex): Head-to-head: /demand/nz/compare/head-vs-yonex
- [Babolat](/demand/nz/brands/babolat): Head-to-head: /demand/nz/compare/babolat-vs-head
- [Wilson](/demand/nz/brands/wilson): Head-to-head: /demand/nz/compare/head-vs-wilson
- [Dunlop Sport](/demand/nz/brands/dunlop-sport): Head-to-head: /demand/nz/compare/dunlop-sport-vs-head

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Head: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/head

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/head. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.