--- title: "Head & Shoulders: search popularity and Share of Search in New Zealand" description: "Head & Shoulders makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/head-and-shoulders" publisher: "Brandwave" --- # Head & Shoulders: search popularity and Share of Search in New Zealand Head & Shoulders makes shampoo and haircare sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Head & Shoulders - **Owned by**: Procter & Gamble - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among shampoo and haircare brands**: 15.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo and haircare brands | 4 | 15.9% | 4.9K | - [Shampoo and haircare brands](/demand/nz/categories/nz-shampoo-brands) ## How has branded search demand for Head & Shoulders changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Head & Shoulders in New Zealand rose from 3.2K to 4.9K. - Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand peaked at 16% in October 2025 and was lowest at 12.9% in February 2026. - Across the 11 months ending August 2026, Head & Shoulders fell from 2nd to 4th among shampoo and haircare brands in New Zealand. ## How did search popularity change for New Zealand shampoo and haircare brands in August 2026? - In August 2026, OGX overtook TRESemmé to rank 5th among shampoo and haircare brands in New Zealand, at 10.9%. - In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%. - In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%. - In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%. - In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%. - Estimated monthly branded searches for TRESemmé in New Zealand rose 28.4% over 11 measured months, from 2.3K to 2.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo and haircare brands | 3.2K | 16% | 2 | | Nov 2025 | Shampoo and haircare brands | 2.8K | 13% | 4 | | Dec 2025 | Shampoo and haircare brands | 2.7K | 13.1% | 4 | | Jan 2026 | Shampoo and haircare brands | 3.2K | 13.4% | 4 | | Feb 2026 | Shampoo and haircare brands | 2.8K | 12.9% | 4 | | Mar 2026 | Shampoo and haircare brands | 3.4K | 14.3% | 4 | | Apr 2026 | Shampoo and haircare brands | 3.3K | 13.7% | 4 | | May 2026 | Shampoo and haircare brands | 3.6K | 14.3% | 4 | | Jun 2026 | Shampoo and haircare brands | 4K | 14.6% | 3 | | Jul 2026 | Shampoo and haircare brands | 4.5K | 15.3% | 3 | | Aug 2026 | Shampoo and haircare brands | 4.9K | 15.9% | 4 | | Sep 2026 | Shampoo and haircare brands | — | — | — | ## How is Head & Shoulders measured? Brandwave collects information about searches that people make online using Head & Shoulders’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “head & shoulders” - “head & shoulders 2 in 1” - “head & shoulders anti dandruff” - “head & shoulders clinical strength” - “head & shoulders conditioner” - “head & shoulders itchy scalp care” - “head & shoulders shampoo” - “head and shoulders” - “head and shoulders almond” - “head and shoulders classic clean” - “head and shoulders eucalyptus” - “head and shoulders men” - “head and shoulders pro” - “head shoulders” - “head shoulders conditioner” - “head shoulders hair” - “head shoulders shampoo” - “headshoulders” ## Which shampoo and haircare brands compete with Head & Shoulders? - [Garnier](/demand/nz/brands/garnier): Head-to-head: /demand/nz/compare/garnier-vs-head-and-shoulders - [L'Oréal Paris Elvive](/demand/nz/brands/loreal-paris-elvive): Head-to-head: /demand/nz/compare/head-and-shoulders-vs-loreal-paris-elvive - [Pantene](/demand/nz/brands/pantene): Head-to-head: /demand/nz/compare/head-and-shoulders-vs-pantene - [OGX](/demand/nz/brands/ogx): Head-to-head: /demand/nz/compare/head-and-shoulders-vs-ogx - [TRESemmé](/demand/nz/brands/tresemme): Head-to-head: /demand/nz/compare/head-and-shoulders-vs-tresemme ## Who owns Head & Shoulders? Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand. - [Procter & Gamble](/demand/nz/companies/procter-and-gamble): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Head & Shoulders? Head & Shoulders is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Gillette, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Head & Shoulders: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/head-and-shoulders This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/head-and-shoulders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.